Think you’ve tasted the famous Japanese Kobe beef? Think again.
Of course, there are a small number of you out there who have tried it – I did, in Tokyo, and it is delicious. If you ever go to Japan I heartily recommend you splurge, because while it is expensive, it is unique, and you cannot get it in the United States. Not as steaks, not as burgers, certainly not as the ubiquitous “Kobe sliders” at your trendy neighborhood “bistro.”
That’s right. You heard me. I did not misspeak. I am not confused like most of the American food media.
I will state this as clearly as possible:
You cannot buy Japanese Kobe beef in this country. Not in stores, not by mail, and certainly not in restaurants. No matter how much you have spent, how fancy a steakhouse you went to, or which of the many celebrity chefs who regularly feature “Kobe beef” on their menus you believed, you were duped. I’m really sorry to have to be the one telling you this, but no matter how much you would like to believe you have tasted it, if it wasn’t in Asia you almost certainly have never had Japan’s famous Kobe beef. (...)
“How is this possible?” you ask, when you see the virtues of Kobe being touted on television food shows, by famous chefs, and on menus all over the country? A dozen burger joints in Las Vegas alone offer Kobe burgers. Google it and you will find dozens of online vendors happy to take your money and ship you very pricey steaks. Restaurant reviews in the New York Times have repeatedly praised the “Kobe beef” served at high-end Manhattan restaurants. Not an issue of any major food magazine goes by without reinforcing the great fat Kobe beef lie. So how could I possibly be right?
The answer is sadly simplistic: Despite the fact that Kobe Beef, as well as Kobe Meat and Kobe Cattle, are patented trademarks in Japan, these trademarks are neither recognized nor protected by U.S. law. As far as regulators here are concerned, Kobe beef, unlike say Florida Orange Juice, means almost nothing (the “beef” part should still come from cows). Like the recent surge in the use of the unregulated label term “natural,” it is an adjective used mainly to confuse consumers and profit from that confusion.
by Larry Olmstead, Forbes | Read more:
Photo: Wikipedia
