The messages around us are changing, even writing themselves. From a certain angle, they seem to be silencing some of the algorithmically inflected human voices that have sought to influence and control us for the past couple of decades. In my kitchen, I enjoyed the quiet—and was unnerved by it. What will these new voices tell us? And how much space will be left in which we can speak? (...)
Podcasts thrive on emotional authenticity: a voice in your ear, three friends in a room. There have been a few experiments in fully automated podcasting—for a while, Perplexity published “Discover Daily,” which offered A.I.-generated “dives into tech, science, and culture”—but they’ve tended to be charmless and lacking in intellectual heft. “I take the most pride in finding and generating ideas,” Latif Nasser, a co-host of “Radiolab,” told me. A.I. is verboten in the “Radiolab” offices—using it would be “like crossing a picket line,” Nasser said—but he “will ask A.I., just out of curiosity, like, ‘O.K., pitch me five episodes.’ I’ll see what comes out, and the pitches are garbage.”
What if you furnish A.I. with your own good ideas, though? Perhaps they could be made real, through automated production. Last fall, I added a new podcast, “The Deep Dive,” to my rotation; I generated the episodes myself, using a Google system called NotebookLM. To create an episode, you upload documents into an online repository (a “notebook”) and click a button. Soon, a male-and-female podcasting duo is ready to discuss whatever you’ve uploaded, in convincing podcast voice. NotebookLM is meant to be a research tool, so, on my first try, I uploaded some scientific papers. The hosts’ artificial fascination wasn’t quite capable of eliciting my own. I had more success when I gave the A.I. a few chapters of a memoir I’m writing; it was fun to listen to the hosts’ “insights,” and initially gratifying to hear them respond positively. But I really hit the sweet spot when I tried creating podcasts based on articles I had written a long time ago, and to some extent forgotten. (...)
If A.I. continues to speed or automate creative work, the total volume of cultural “stuff”—podcasts, blog posts, videos, books, songs, articles, animations, films, shows, plays, polemics, online personae, and so on—will increase. But, because A.I. will have peculiar strengths and shortcomings, more won’t necessarily mean more of the same. New forms, or new uses for existing forms, will pull us in directions we don’t anticipate. At home, Nasser told me, he’d found that ChatGPT could quickly draft an engaging short story about his young son’s favorite element, boron, written in the style of Roald Dahl’s “The BFG.” The periodic table x “The BFG” isn’t a collab anyone’s been asking for, but, once we have it, we might find that we want it.
It’s not a real collaboration, of course. When two people collaborate, we hope for a spark as their individualities collide. A.I. has no individuality—and, because its fundamental skill is the detection of patterns, its “collaborations” tend to perpetuate the formulaic aspects of what’s combined. A further challenge is that A.I. lacks artistic agency; it must be told what’s interesting. All this suggests that A.I. culture could submerge human originality in a sea of unmotivated, formulaic art.
And yet automation might also allow for the expression of new visions. “I have a background in independent filmmaking,” Mind Wank, one of the pseudonymous creators of “AI OR DIE,” which bills itself as “the First 100% AI Sketch Comedy Show,” told me. “It was something I did for a long time. Then I stopped.” When A.I. video tools such as Runway appeared, it became possible for him to take unproduced or unproducible ideas and develop them. (...)
Traditional filmmaking, as he sees it, is linear: “You have an idea, then you turn it into a treatment, then you write a script, then you get people and money on board. Then you can finally move from preproduction into production—that’s a whole pain in the ass—and then, nine months later, you try to resurrect whatever scraps of your vision are there in the editing bay.” By contrast, A.I. allows for infinite revision at any point. For a couple of hundred dollars in monthly fees, he said, A.I. tools had unlocked “the sort of creative life I only dreamed of when I was younger. You’re so constrained in the real world, and now you can just create whole new worlds.” The technology put him in mind of “the auteur culture of the sixties and seventies.” (...)
Today’s A.I. video tools reveal themselves in tiny details, producing a recognizable aesthetic. They also work best when creating short clips. But they’re rapidly improving. “I’m waiting for the tools to achieve enough consistency to let us create an entire feature-length film using stable characters,” Wank said. At that point, one could use them to make a completely ordinary drama or rom-com. “We all love filmmaking, love cinema,” he said. “We have movies we want to make, TV shows, advertisements.” (...)
What does this fluidity imply for culture in the age of A.I.? Works of art have particular shapes (three-minute pop songs, three-act plays) and particular moods and tones (comic, tragic, romantic, elegiac). But, when boundaries between forms, moods, and modalities are so readily transgressed, will they prove durable? “Right now, we talk about, Is A.I. good or bad for content creators?,” the Silicon Valley pioneer Jaron Lanier told me. (Lanier helped invent virtual reality and now works at Microsoft.) “But it’s possible that the very notion of ‘content’ will go away, and that content will be replaced with live synthesis that’s designed to have an effect on the recipient.” Today, there are A.I.-generated songs on Spotify, but at least the songs are credited to (fake) bands. “There could come a point where it’ll just be ‘music,’ ” Lanier said. In this future scenario, when you sign in to an A.I. version of Spotify, “the first thing you hear will be ‘Hey, babe, I’m your Spotify girlfriend. I made a playlist for you. It’s kind of sexy, so don’t listen to it around other people.’ ” This “playlist” would consist of songs that have never been heard before, and might never be heard again. They will have been created, in the moment, just for you, perhaps based on facts about you that the A.I. has observed.
In the longer term, Lanier thought, all sorts of cultural experiences—music, video, reading, gaming, conversation—might flow from a single “A.I. hub.” There would be no artists to pay, and the owners of the hubs would be able to exercise extraordinary influence over their audiences; for these reasons, even people who don’t want to experience culture this way could find the apps they use moving in an A.I.-enabled direction.
Culture is communal. We like being part of a community of appreciators. But “there’s an option here, if computation is cheap enough, for the creation of an illusion of society,” Lanier said. “You would be getting a tailored experience, but your perception would be that it’s shared with a bunch of other people—some of whom might be real biological people, some of whom might be fake.” (I imagined this would be like Joi introducing Gosling’s character to her friends.) To inhabit this “dissociated society cut off from real life,” he went on, “people would have to change. But people do change. We’ve already gotten people used to fake friendships and fake lovers. It’s simple: it’s based on things we want.” If people yearn for something strongly enough, some of them will be willing to accept an inferior substitute. “I don’t want this to occur, and I’m not predicting that it will occur,” Lanier said, grimly. “I think naming all this is a way of increasing the chances that it doesn’t happen.”
by Joshua Rothman, New Yorker | Read more:
Image: Edward Hopper, Second Story Sunlight