In a 1963 column about new Japanese restaurants in Manhattan, the New York Times food editor Craig Claiborne wrote that sushi “may seem a trifle too ‘far out’ for many American palates.” Then came the California roll, popularized by Ichiro Mashita in the Little Tokyo neighborhood of Los Angeles, and the flocking of Hollywood stars and studio heads to sushi bars like Osho, conveniently located next to the 20th Century Fox lot.
By 1987, Charlie Sheen, playing a whippersnapper stockbroker in the movie “Wall Street,” was churning out rice balls eight at a time from a home nigiri-making machine in his penthouse.
That nigiri-maker might have been an omen for what was to come: the co-opting of sushi by finance bros, favoring optimization and spectacle over craft, in an eerie Benihana-fication of the American sushi-ya.
I am not arguing for sushi as some serene, transcendent ritual. Sushi as we know it started out as working-class food sold in the streets of 19th-century Edo (today Tokyo). Some of the best sushi I’ve had was in strip malls in Los Angeles, at unadorned counters where the chef set down piece after piece with sometimes little more than a grunt, and we were out in half an hour. (Shout-out to Sushi Ike, for those who know.)
Now the hand torches flare and, at the most expensive restaurants, there’s a banker’s roll of supplements to pad out your meal and push the already astonishing prices even higher — up to $1,200 per person, pre-tax and pre-liquor, for the “chef’s reserve” omakase at Masa on the Upper West Side of Manhattan.
At Sushi Nakazawa in the West Village, you might have your choice of A5 Wagyu, truffles (a Japanese food writer I consulted expressed concern that the scent would be “distracting”), a tweezering of gold leaf over caviar and a pairing of Krug Champagne and kinki (thornyhead), a rare and opulently fatty fish sometimes called the Wagyu of the sea.
More insidiously, an odd note of appeasement has crept in. A recent omakase meal at a Lower Manhattan counter was almost all crowd-pleasers. First, three kinds of salmon — a fish not even used for sushi until the 1980s, when Norway, eager to offload an oversupply, lobbied to create a new market in Japan (which may in turn have expanded the audience for sushi in the United States, with the lure of a more familiar and straightforwardly buttery fish). Then delicate sweet snappers, luscious jacks and tuna close to liquefying in its own fat.
With each bite I had the nagging sense I was being spoon-fed, like a finicky child who couldn’t possibly know what’s really good or keep an open mind. There was nothing funky or chewy that might demand a pause to wonder: What am I eating?
In the past decade and a half, omakase, in which the guest cedes power and the chef decides what you eat, has become the dominant form of sushi in major American cities like New York, Los Angeles, Miami and Dallas. This stems in part from the popularity of the 2011 documentary “Jiro Dreams of Sushi,” a paean to the monastic virtuosity of the sushi master Jiro Ono, plying his craft in a basement nook off a subway station in Tokyo.
In classic omakase, a chef has leeway to improvise in the moment, modulate, maybe even figure out what kind of person you are. These days in New York, the experience is more often one-size-fits-all: a fixed series of courses — essentially, a tasting menu — ranging from a dozen to 20 or more, with accommodations only for allergies or a particularly querulous diner, and often not even then. At the highest-end spots, everyone sits down at the same time and is fed in the same order, as if at the most elegant of mess halls.
There was a time when omakase was something you asked for, a way of saying, I’m curious and open, willing to try anything. You voluntarily set aside the menu and gave yourself up to fate. It was part of a code you learned, along with picking up pieces by hand and not dipping them into soy sauce unless instructed to do so, and then only the very tip of the fish, never the rice.
In my early years of eating sushi, I didn’t expect to love an omakase meal from beginning to end. Inevitably there were pieces I found slightly less delightful: giant clam, profoundly rubbery, or the oilier fishes that smacked of murky parts of the sea. Nevertheless I ate them, hoping I would learn something — about fish, sushi as a craft, the corners of the chef’s mind. [...]
Every omakase has an arc — as a year has seasons, marking our passage through time — and this is certainly not the only way to eat sushi. I’ve had fine meals ferried by conveyor belt in Tokyo, and nights I would’ve been content with a fistful of negitoro rolls.
But when you ask for omakase, you relinquish choice and your own desires. You put your trust in the stranger across the counter, and say, tell me a story.
Sometimes the story is personal. Naomichi Yasuda, the founding chef of Sushi Yasuda, near Grand Central Terminal (who has since returned to Japan), once told me that he was trained to be an “eel man,” and then served me only eel, sea and freshwater, in every treatment and form, including the flash-fried spine.
At the now-shuttered Jewel Bako in the East Village, I was handed a shot glass full of squirming baby eels, boneless, to be drunk straight; the likewise shuttered Kura, a few blocks over, presented a saucer of shiokara, fermented squid viscera, while the chef laughed and laughed. [...]
No such surprises await at most of today’s sushi-yas. Instead, you are assured that you will get what you pay for: pliant and unchallenging fish, occasional pyrotechnics and status-symbol frills on demand. Which is to say, what you think you want, or the world wants you to want. Nod to the chef; fiddle with your phone. Whatever comes will probably be delicious. It will also be boring.
by Ligaya Mishan, NY Times | Read more:
Image: Ellen Silverman for The New York Times


