Showing posts with label Illustration. Show all posts
Showing posts with label Illustration. Show all posts
Saturday, January 24, 2026
Tuesday, January 20, 2026
Sony Goes for Peanuts
It wasn’t so long ago that purchases of American institutions by Japanese companies sparked outrage in the United States. When Mitsubishi bought the Rockefeller Center in 1989, a local auto dealership ran a TV spot that invited Americans to “imagine a few years from now. It’s December, and the whole family’s going to see the big Christmas tree at Hirohito Center… Enough already.” Sony’s purchase of Columbia Pictures that same year caused such unease that chairman Akio Morita felt the need to declare “this is not a Japanese invasion.” A Newsweek poll of the era revealed that 54% of Americans saw Japan as a bigger threat to America than the Soviet Union. Many exploited this fear of Japan for their own ends. Politicians grandstanded by smashing Japanese products and demanding investigations into purchases. Predictably, Donald Trump’s first public foray into politics was a jeremiad against Japan in a 1989 appearance on the Oprah Winfrey Show.
Contrast this to yesterday, when Sony announced that it had paid nearly half a billion dollars for another American icon: Peanuts Holding LLC, the company that administers the rights to the Peanuts franchise. Talk about A Charlie Brown Christmas for shareholders! The reaction to this Japanese acquisition of a cultural institution? Crickets. This speaks to how dramatically the relationship between the US and Japan has changed. It also speaks to how dramatically Peanuts changed, how Peanuts changed Japan, and how that in turn changed all of us. But perhaps most of all, it illustrates (pun intended) how stories need products, and products need stories.
There are countless stories out there, and countless products. But crossing these streams — giving stories products in the form of merchandise, or products stories to make them more than just commodities, can supercharge both. It can create international empires. Peanuts is a perfect case in point.
When Charles Shultz’ Peanuts debuted in October of 1950, it was utterly unlike any cartoon Americans had seen in the funny pages. The very first strip’s punchline involved an adorable tyke declaring his hatred for Charlie Brown. Li’l Abner creator Al Capp described the cast as “good mean little bastards eager to hurt each other.” Matt Groening of The Simpsons fame recalled being “excited by the casual cruelty and offhand humiliations at the heart of the strip.” To Garry Trudeau of Doonesbury, it “vibrated with fifties alienation.”
A hint of darkness made Peanuts stick out in a crowded comics page. But it’s hard to square these comments with the Happiness Is a Warm Puppy-era Peanuts I remember from my childhood. By that time Schultz had sanded the rough edges off those “little bastards,” distilling them into cute and lovable archetypes. More to the point, he de-centered the kids to focus on Snoopy, who had morphed from his origins as a four-legged canine into a bipedal, anthropomorphic creature with a bulbous head and a penchant for tap-dancing and flying biplanes.
The vibe shift seems to date to 1966, when the animated It’s the Great Pumpkin, Charlie Brown devoted roughly a quarter of its screen time to Snoopy’s solo flights of fancy. Schultz was already lauded for his short-form social satire: his characters had graced the cover of Time the year before. But he seems to have grasped that the way to riches would be only found by looking at the brighter side of life.
This new Peanuts, less mean, less casually cruel, less alienated, was arguably also less interesting. But there was no question that it was way, way more marketable. You might have identified with one or another of the human characters, with their all too human foibles, but anthropomorphic Snoopy was someone anyone and everyone could inhabit. Kids in particular. You didn’t even have to be American to get him.
This later, kinder, gentler incarnation of Peanuts, and Snoopy in particular, would charm Japanese audiences, thanks to the efforts of a serial entrepreneur named Shintaro Tsuji. He was a would-be poet turned wartime chemist, then a postwar black-market bootlegger of moonshine, and an inveterate hatcher of business schemes ranging from silks to produce to kitchenware. You are undoubtedly familiar with the most successful of his ventures. It is called Sanrio — the home of Hello Kitty.
Tsuji, long interested in American trends, played a key role in importing many of them to Japan. He forged a relationship with Hallmark to translate their greeting cards, and negotiated with Mattel for the rights to Barbie. He acquired the license to Peanuts in 1968, when his company, then known as the Yamanashi Silk Center, was at a low. Snoopy-branded merchandise proved so popular that it put his struggling company back in the black within a year. Snoopy wasn’t the first cute animal to hit big in Japan; Tsuji himself had scored a big hit in the mid-sixties with merchandise featuring Mii-tan, a cute cat designed by the artist Ado Mizumori. But Snoopy’s runaway success seems to have sparked an epiphany in Tsuji.
As he later put it, Japan was “a world in which ‘making money’ meant ‘making things.’ I desperately wanted to leapfrog the ‘things’—the ‘hardware’—and make a business out of the intellectual property—the ‘software.’ I suspect everyone around me thought I was nuts.”
He was nuts. Merchandising characters from hit stories was common sense, then as now. Many Japanese companies did that sort of thing. Creating hit characters without stories was fiendishly difficult, bordering on impossible. Stories breathe life into characters, bestowing them with an authenticity that standalone designs simply do not possess (or need to earn in other ways). Yet Tsuji would not be deterred. In 1971, he launched an in-house art department, staffing it with young women straight out of art school. In the wake of Peanuts’ continuing success, he gave the team a singular directive: “Draw cats and bears. If a dog hit this big, one of those two is sure to follow.”
Two years later, he renamed the Yamanashi Silk Center “Sanrio.” (There’s a whole story about how that came to be, which you can read in my book, if you’re so inclined.) The year after that, in 1974, one of Sanrio’s designers struck gold, in the form of an anthropomorphic cat with a bulbous head and a penchant for hugging: Hello Kitty. Soon, Kitty products were a full-blown fiiba (fever) in Japan. And this time, Tsuji didn’t have to split the proceeds with anyone, because Sanrio owned the character outright. Schultz needed decades of narrative to make stars of Peanuts’ menagerie of characters. Tsuji upended this process by making characters stars without any story at all.
Sanrio famously insists that Hello Kitty isn’t really a cat; she’s a little girl who happens to look like a cat. I take no particular stance on this globally divisive issue. But I think you can make the case that she wouldn’t exist at all, if it hadn’t been for the trail Schultz blazed with Peanuts, shifting away from social satire to make an anthropomorphic dog the star of the show. Tsuji’s genius was realizing that you could make a star without a show — provided you had the ability to print it on countless school supplies, kitchenware, and accessories. That was the trick up his sleeve. The medium is the message, as they say. In essence, Kitty products, ubiquitous to the point of absurdity, became her story.
To them, Japan isn’t in the past or the future. It’s a very real place — a place where things haven’t gone haywire. This is Japan as a kind of Galapagos, but not in a pejorative sense. Rather, it’s a superlative, asking, a little plaintively: Why can’t we have nice things like this in our country?...
There are countless stories out there, and countless products. But crossing these streams — giving stories products in the form of merchandise, or products stories to make them more than just commodities, can supercharge both. It can create international empires. Peanuts is a perfect case in point.
When Charles Shultz’ Peanuts debuted in October of 1950, it was utterly unlike any cartoon Americans had seen in the funny pages. The very first strip’s punchline involved an adorable tyke declaring his hatred for Charlie Brown. Li’l Abner creator Al Capp described the cast as “good mean little bastards eager to hurt each other.” Matt Groening of The Simpsons fame recalled being “excited by the casual cruelty and offhand humiliations at the heart of the strip.” To Garry Trudeau of Doonesbury, it “vibrated with fifties alienation.”
A hint of darkness made Peanuts stick out in a crowded comics page. But it’s hard to square these comments with the Happiness Is a Warm Puppy-era Peanuts I remember from my childhood. By that time Schultz had sanded the rough edges off those “little bastards,” distilling them into cute and lovable archetypes. More to the point, he de-centered the kids to focus on Snoopy, who had morphed from his origins as a four-legged canine into a bipedal, anthropomorphic creature with a bulbous head and a penchant for tap-dancing and flying biplanes.
The vibe shift seems to date to 1966, when the animated It’s the Great Pumpkin, Charlie Brown devoted roughly a quarter of its screen time to Snoopy’s solo flights of fancy. Schultz was already lauded for his short-form social satire: his characters had graced the cover of Time the year before. But he seems to have grasped that the way to riches would be only found by looking at the brighter side of life.
This new Peanuts, less mean, less casually cruel, less alienated, was arguably also less interesting. But there was no question that it was way, way more marketable. You might have identified with one or another of the human characters, with their all too human foibles, but anthropomorphic Snoopy was someone anyone and everyone could inhabit. Kids in particular. You didn’t even have to be American to get him.
This later, kinder, gentler incarnation of Peanuts, and Snoopy in particular, would charm Japanese audiences, thanks to the efforts of a serial entrepreneur named Shintaro Tsuji. He was a would-be poet turned wartime chemist, then a postwar black-market bootlegger of moonshine, and an inveterate hatcher of business schemes ranging from silks to produce to kitchenware. You are undoubtedly familiar with the most successful of his ventures. It is called Sanrio — the home of Hello Kitty.
Tsuji, long interested in American trends, played a key role in importing many of them to Japan. He forged a relationship with Hallmark to translate their greeting cards, and negotiated with Mattel for the rights to Barbie. He acquired the license to Peanuts in 1968, when his company, then known as the Yamanashi Silk Center, was at a low. Snoopy-branded merchandise proved so popular that it put his struggling company back in the black within a year. Snoopy wasn’t the first cute animal to hit big in Japan; Tsuji himself had scored a big hit in the mid-sixties with merchandise featuring Mii-tan, a cute cat designed by the artist Ado Mizumori. But Snoopy’s runaway success seems to have sparked an epiphany in Tsuji.
As he later put it, Japan was “a world in which ‘making money’ meant ‘making things.’ I desperately wanted to leapfrog the ‘things’—the ‘hardware’—and make a business out of the intellectual property—the ‘software.’ I suspect everyone around me thought I was nuts.”
He was nuts. Merchandising characters from hit stories was common sense, then as now. Many Japanese companies did that sort of thing. Creating hit characters without stories was fiendishly difficult, bordering on impossible. Stories breathe life into characters, bestowing them with an authenticity that standalone designs simply do not possess (or need to earn in other ways). Yet Tsuji would not be deterred. In 1971, he launched an in-house art department, staffing it with young women straight out of art school. In the wake of Peanuts’ continuing success, he gave the team a singular directive: “Draw cats and bears. If a dog hit this big, one of those two is sure to follow.”
Two years later, he renamed the Yamanashi Silk Center “Sanrio.” (There’s a whole story about how that came to be, which you can read in my book, if you’re so inclined.) The year after that, in 1974, one of Sanrio’s designers struck gold, in the form of an anthropomorphic cat with a bulbous head and a penchant for hugging: Hello Kitty. Soon, Kitty products were a full-blown fiiba (fever) in Japan. And this time, Tsuji didn’t have to split the proceeds with anyone, because Sanrio owned the character outright. Schultz needed decades of narrative to make stars of Peanuts’ menagerie of characters. Tsuji upended this process by making characters stars without any story at all.
Sanrio famously insists that Hello Kitty isn’t really a cat; she’s a little girl who happens to look like a cat. I take no particular stance on this globally divisive issue. But I think you can make the case that she wouldn’t exist at all, if it hadn’t been for the trail Schultz blazed with Peanuts, shifting away from social satire to make an anthropomorphic dog the star of the show. Tsuji’s genius was realizing that you could make a star without a show — provided you had the ability to print it on countless school supplies, kitchenware, and accessories. That was the trick up his sleeve. The medium is the message, as they say. In essence, Kitty products, ubiquitous to the point of absurdity, became her story.
by Matt Alt, Pure Invention | Read more:
Image: uncredited
[ed. See also: Super Galapagos (PI):]
***
Once the West feared Japan’s supposed technological superiority. Then came the schadenfreude over Japan’s supposed fall. Now a new generation is projecting upon the country an almost desperate longing for comfort. And is it any wonder? The meme centers on companies producing products that make the lives of consumers easier. That must feel like a dreamy fantasy to young folks who’ve only known life in an attention economy, where corporations are the consumers and they’re the products.To them, Japan isn’t in the past or the future. It’s a very real place — a place where things haven’t gone haywire. This is Japan as a kind of Galapagos, but not in a pejorative sense. Rather, it’s a superlative, asking, a little plaintively: Why can’t we have nice things like this in our country?...
I agree that Japan is a kind of Galapagos, in the sense that it can be oblivious to global trends. But I disagree that this is a weakness. The reason being that nearly everything the planet loves from Japan was made for by Japanese, for Japanese in the first place.
Looking back, this has always been the case. Whether the woodblock prints that wowed the world in the 19th century, or the Walkmans and Nintendo Entertainment Systems that were must-haves in the Eighties, or the Pokémania that seized the planet at the turn of the Millenium, or the life-changing cleaning magic of the 2010s, or the anime blockbusters Japan keeps unleashing in the 2020s – they hit us in the feels, so we assumed that they were made just for us. But they weren’t.
Looking back, this has always been the case. Whether the woodblock prints that wowed the world in the 19th century, or the Walkmans and Nintendo Entertainment Systems that were must-haves in the Eighties, or the Pokémania that seized the planet at the turn of the Millenium, or the life-changing cleaning magic of the 2010s, or the anime blockbusters Japan keeps unleashing in the 2020s – they hit us in the feels, so we assumed that they were made just for us. But they weren’t.
Saturday, January 17, 2026
The Dilbert Afterlife
Sixty-eight years of highly defective people
But it would be insufficiently ambitious to stop there. Adams’ comics were about the nerd experience. About being cleverer than everyone else, not just in the sense of being high IQ, but in the sense of being the only sane man in a crazy world where everyone else spends their days listening to overpaid consultants drone on about mission statements instead of doing anything useful. There’s an arc in Dilbert where the boss disappears for a few weeks and the engineers get to manage their own time. Productivity shoots up. Morale soars. They invent warp drives and time machines. Then the boss returns, and they’re back to being chronically behind schedule and over budget. This is the nerd outlook in a nutshell: if I ran the circus, there’d be some changes around here.
Yet the other half of the nerd experience is: for some reason this never works. Dilbert and his brilliant co-workers are stuck watching from their cubicles while their idiot boss racks in bonuses and accolades. If humor, like religion, is an opiate of the masses, then Adams is masterfully unsubtle about what type of wound his art is trying to numb.
This is the basic engine of Dilbert: everyone is rewarded in exact inverse proportion to their virtue. Dilbert and Alice are brilliant and hard-working, so they get crumbs. Wally is brilliant but lazy, so he at least enjoys a fool’s paradise of endless coffee and donuts while his co-workers clean up his messes. The P.H.B. is neither smart nor industrious, so he is forever on top, reaping the rewards of everyone else’s toil. Dogbert, an inveterate scammer with a passing resemblance to various trickster deities, makes out best of all.
The repressed object at the bottom of the nerd subconscious, the thing too scary to view except through humor, is that you’re smarter than everyone else, but for some reason it isn’t working. Somehow all that stuff about small talk and sportsball and drinking makes them stronger than you. No equation can tell you why. Your best-laid plans turn to dust at a single glint of Chad’s perfectly-white teeth.
Lesser lights may distance themselves from their art, but Adams radiated contempt for such surrender. He lived his whole life as a series of Dilbert strips. Gather them into one of his signature compendia, and the title would be Dilbert Achieves Self Awareness And Realizes That If He’s So Smart Then He Ought To Be Able To Become The Pointy-Haired Boss, Devotes His Whole Life To This Effort, Achieves About 50% Success, Ends Up In An Uncanny Valley Where He Has Neither The Virtues Of The Honest Engineer Nor Truly Those Of The Slick Consultant, Then Dies Of Cancer Right When His Character Arc Starts To Get Interesting.
If your reaction is “I would absolutely buy that book”, then keep reading, but expect some detours.
Fugitive From The Cubicle Police
The niche that became Dilbert opened when Garfield first said “I hate Mondays”. The quote became a popular sensation, inspiring t-shirts, coffee mugs, and even a hit single. But (as I’m hardly the first to point out) why should Garfield hate Mondays? He’s a cat! He doesn’t have to work!
In the 80s and 90s, saying that you hated your job was considered the height of humor. Drew Carey: “Oh, you hate your job? There’s a support group for that. It’s called everybody, and they meet at the bar.”
This was merely the career subregion of the supercontinent of Boomer self-deprecating jokes, whose other prominences included “I overeat”, “My marriage is on the rocks”, “I have an alcohol problem”, and “My mental health is poor”.
Arguably this had something to do with the Bohemian turn, the reaction against the forced cheer of the 1950s middle-class establishment of company men who gave their all to faceless corporations and then dropped dead of heart attacks at 60. You could be that guy, proudly boasting to your date about how you traded your second-to-last patent artery to complete a spreadsheet that raised shareholder value 14%. Or you could be the guy who says “Oh yeah, I have a day job working for the Man, but fuck the rat race, my true passion is white water rafting”. When your father came home every day looking haggard and worn out but still praising his boss because “you’ve got to respect the company or they won’t take care of you”, being able to say “I hate Mondays” must have felt liberating, like the mantra of a free man.
This was the world of Dilbert’s rise. You’d put a Dilbert comic on your cubicle wall, and feel like you’d gotten away with something. If you were really clever, you’d put the Dilbert comic where Dilbert gets in trouble for putting a comic on his cubicle wall on your cubicle wall, and dare them to move against you.
(again, I was ten at the time. I only know about this because Scott Adams would start each of his book collections with an essay, and sometimes he would talk about letters he got from fans, and many of them would have stories like these.)
But t-shirts saying “Working Hard . . . Or Hardly Working?” no longer hit as hard as they once did. Contra the usual story, Millennials are too earnest to tolerate the pleasant contradiction of saying they hate their job and then going in every day with a smile. They either have to genuinely hate their job - become some kind of dirtbag communist labor activist - or at least pretend to love it. The worm turns, all that is cringe becomes based once more and vice versa. Imagine that guy boasting to his date again. One says: “Oh yeah, I grudgingly clock in every day to give my eight hours to the rat race, but trust me, I’m secretly hating myself the whole time”? The other: “I work for a boutique solar energy startup that’s ending climate change - saving the environment is my passion!” Zoomers are worse still: not even the fig leaf of social good, just pure hustle.
Dilbert is a relic of a simpler time, when the trope could be played straight. But it’s also an artifact of the transition, maybe even a driver of it. Scott Adams appreciated these considerations earlier and more acutely than anyone else. And they drove him nuts.
Stick To Drawing Comics, Monkey Brain
Adams knew, deep in his bones, that he was cleverer than other people. God always punishes this impulse, especially in nerds. His usual strategy is straightforward enough: let them reach the advanced physics classes, where there will always be someone smarter than them, then beat them on the head with their own intellectual inferiority so many times that they cry uncle and admit they’re nothing special.
For Adams, God took a more creative and – dare I say, crueler – route. He created him only-slightly-above-average at everything except for a world-historical, Mozart-tier, absolutely Leonardo-level skill at making silly comics about hating work.
Scott Adams never forgave this. Too self-aware to deny it, too narcissistic to accept it, he spent his life searching for a loophole. You can read his frustration in his book titles: How To Fail At Almost Everything And Still Win Big. Trapped In A Dilbert World. Stick To Drawing Comics, Monkey Brain. Still, he refused to stick to comics. For a moment in the late-90s, with books like The Dilbert Principle and The Dilbert Future, he seemed on his way to be becoming a semi-serious business intellectual. He never quite made it, maybe because the Dilbert Principle wasn’t really what managers and consultants wanted to hear:
His second foray into the culinary world was a local restaurant called Stacey’s.
[ed. First picture: Adams actually had a custom-built tower on his home shaped like Dilbert’s head.]
Thanks to everyone who sent in condolences on my recent death from prostate cancer at age 68, but that was Scott Adams. I (Scott Alexander) am still alive.
Still, the condolences are appreciated. Scott Adams was a surprisingly big part of my life. I may be the only person to have read every Dilbert book before graduating elementary school. For some reason, 10-year-old-Scott found Adams’ stories of time-wasting meetings and pointy-haired bosses hilarious. No doubt some of the attraction came from a more-than-passing resemblance between Dilbert’s nameless corporation and the California public school system. We’re all inmates in prisons with different names.
Still, the condolences are appreciated. Scott Adams was a surprisingly big part of my life. I may be the only person to have read every Dilbert book before graduating elementary school. For some reason, 10-year-old-Scott found Adams’ stories of time-wasting meetings and pointy-haired bosses hilarious. No doubt some of the attraction came from a more-than-passing resemblance between Dilbert’s nameless corporation and the California public school system. We’re all inmates in prisons with different names.
Yet the other half of the nerd experience is: for some reason this never works. Dilbert and his brilliant co-workers are stuck watching from their cubicles while their idiot boss racks in bonuses and accolades. If humor, like religion, is an opiate of the masses, then Adams is masterfully unsubtle about what type of wound his art is trying to numb.
This is the basic engine of Dilbert: everyone is rewarded in exact inverse proportion to their virtue. Dilbert and Alice are brilliant and hard-working, so they get crumbs. Wally is brilliant but lazy, so he at least enjoys a fool’s paradise of endless coffee and donuts while his co-workers clean up his messes. The P.H.B. is neither smart nor industrious, so he is forever on top, reaping the rewards of everyone else’s toil. Dogbert, an inveterate scammer with a passing resemblance to various trickster deities, makes out best of all.
The repressed object at the bottom of the nerd subconscious, the thing too scary to view except through humor, is that you’re smarter than everyone else, but for some reason it isn’t working. Somehow all that stuff about small talk and sportsball and drinking makes them stronger than you. No equation can tell you why. Your best-laid plans turn to dust at a single glint of Chad’s perfectly-white teeth.
Lesser lights may distance themselves from their art, but Adams radiated contempt for such surrender. He lived his whole life as a series of Dilbert strips. Gather them into one of his signature compendia, and the title would be Dilbert Achieves Self Awareness And Realizes That If He’s So Smart Then He Ought To Be Able To Become The Pointy-Haired Boss, Devotes His Whole Life To This Effort, Achieves About 50% Success, Ends Up In An Uncanny Valley Where He Has Neither The Virtues Of The Honest Engineer Nor Truly Those Of The Slick Consultant, Then Dies Of Cancer Right When His Character Arc Starts To Get Interesting.
If your reaction is “I would absolutely buy that book”, then keep reading, but expect some detours.
Fugitive From The Cubicle Police
The niche that became Dilbert opened when Garfield first said “I hate Mondays”. The quote became a popular sensation, inspiring t-shirts, coffee mugs, and even a hit single. But (as I’m hardly the first to point out) why should Garfield hate Mondays? He’s a cat! He doesn’t have to work!
In the 80s and 90s, saying that you hated your job was considered the height of humor. Drew Carey: “Oh, you hate your job? There’s a support group for that. It’s called everybody, and they meet at the bar.”
This was merely the career subregion of the supercontinent of Boomer self-deprecating jokes, whose other prominences included “I overeat”, “My marriage is on the rocks”, “I have an alcohol problem”, and “My mental health is poor”.
Arguably this had something to do with the Bohemian turn, the reaction against the forced cheer of the 1950s middle-class establishment of company men who gave their all to faceless corporations and then dropped dead of heart attacks at 60. You could be that guy, proudly boasting to your date about how you traded your second-to-last patent artery to complete a spreadsheet that raised shareholder value 14%. Or you could be the guy who says “Oh yeah, I have a day job working for the Man, but fuck the rat race, my true passion is white water rafting”. When your father came home every day looking haggard and worn out but still praising his boss because “you’ve got to respect the company or they won’t take care of you”, being able to say “I hate Mondays” must have felt liberating, like the mantra of a free man.
This was the world of Dilbert’s rise. You’d put a Dilbert comic on your cubicle wall, and feel like you’d gotten away with something. If you were really clever, you’d put the Dilbert comic where Dilbert gets in trouble for putting a comic on his cubicle wall on your cubicle wall, and dare them to move against you.
(again, I was ten at the time. I only know about this because Scott Adams would start each of his book collections with an essay, and sometimes he would talk about letters he got from fans, and many of them would have stories like these.)
But t-shirts saying “Working Hard . . . Or Hardly Working?” no longer hit as hard as they once did. Contra the usual story, Millennials are too earnest to tolerate the pleasant contradiction of saying they hate their job and then going in every day with a smile. They either have to genuinely hate their job - become some kind of dirtbag communist labor activist - or at least pretend to love it. The worm turns, all that is cringe becomes based once more and vice versa. Imagine that guy boasting to his date again. One says: “Oh yeah, I grudgingly clock in every day to give my eight hours to the rat race, but trust me, I’m secretly hating myself the whole time”? The other: “I work for a boutique solar energy startup that’s ending climate change - saving the environment is my passion!” Zoomers are worse still: not even the fig leaf of social good, just pure hustle.
Dilbert is a relic of a simpler time, when the trope could be played straight. But it’s also an artifact of the transition, maybe even a driver of it. Scott Adams appreciated these considerations earlier and more acutely than anyone else. And they drove him nuts.
Stick To Drawing Comics, Monkey Brain
Adams knew, deep in his bones, that he was cleverer than other people. God always punishes this impulse, especially in nerds. His usual strategy is straightforward enough: let them reach the advanced physics classes, where there will always be someone smarter than them, then beat them on the head with their own intellectual inferiority so many times that they cry uncle and admit they’re nothing special.
For Adams, God took a more creative and – dare I say, crueler – route. He created him only-slightly-above-average at everything except for a world-historical, Mozart-tier, absolutely Leonardo-level skill at making silly comics about hating work.
Scott Adams never forgave this. Too self-aware to deny it, too narcissistic to accept it, he spent his life searching for a loophole. You can read his frustration in his book titles: How To Fail At Almost Everything And Still Win Big. Trapped In A Dilbert World. Stick To Drawing Comics, Monkey Brain. Still, he refused to stick to comics. For a moment in the late-90s, with books like The Dilbert Principle and The Dilbert Future, he seemed on his way to be becoming a semi-serious business intellectual. He never quite made it, maybe because the Dilbert Principle wasn’t really what managers and consultants wanted to hear:
I wrote The Dilbert Principle around the concept that in many cases the least competent, least smart people are promoted, simply because they’re the ones you don't want doing actual work. You want them ordering the doughnuts and yelling at people for not doing their assignments—you know, the easy work. Your heart surgeons and your computer programmers—your smart people—aren't in management.Okay, “I am cleverer than everyone else”, got it. His next venture (c. 1999) was the Dilberito, an attempt to revolutionize food via a Dilbert-themed burrito with the full Recommended Daily Allowance of twenty-three vitamins. I swear I am not making this up. A contemporaneous NYT review said it “could have been designed only by a food technologist or by someone who eats lunch without much thought to taste”. The Onion, in its twenty year retrospective for the doomed comestible, called it a frustrated groping towards meal replacements like Soylent or Huel, long before the existence of a culture nerdy enough to support them. Adams himself, looking back from several years’ distance, was even more scathing: “the mineral fortification was hard to disguise, and because of the veggie and legume content, three bites of the Dilberito made you fart so hard your intestines formed a tail.”
His second foray into the culinary world was a local restaurant called Stacey’s.
by Scott Alexander, Astral Codex Ten | Read more:
Images: Dilbert/ACX
Monday, January 12, 2026
Thursday, January 8, 2026
If You Give a Mouse a Cookie
Illustrations: Felicia Bond
[ed. For future reference. Wish I'd known about this book (and series) when my grandaughter was a bit younger, but maybe it's not too late (still seven, but she's growing up fast).]
Saturday, December 27, 2025
Tuesday, December 23, 2025
Wednesday, December 17, 2025
Friday, December 12, 2025
Tuesday, December 2, 2025
Sunday, November 30, 2025
Friday, November 28, 2025
Why So Many Book Covers Look the Same
If books have design eras, we’re in an age of statement wallpaper and fatty text. We have the internet to thank — and not just the interface but the economy that’s evolved around it. From the leather-bound volumes of old to lurid mass-market paperbacks, book covers were never designed in a vacuum. Their presentation had everything to do with the way books were made, where and how and to whom they were sold. And when you look at book covers right now, what you’ll see blaring back at you, bold and dazzling, is a highly competitive marketing landscape dominated by online retail, social media, and their curiously symbiotic rival, the resurgent independent bookstore...
Left with blunt tools and fuzzy math, book marketing and design departments resort to instinct and look for ways to produce the most visible proof of concept: publicity. And where do we go for publicity in this age of tech disruption? Social media.
Books that are designed to render well on digital screens also look great on social.
by Margot Boyer-Dry, Vulture | Read more:
Image: uncredited/via:
Image: uncredited/via:
[ed. Followup to the post below (Decline of Deviance). I have a strong aversion to any book that looks like this, which to me translates as 'unserious', 'hyped', and, (unfortunately) 'chick lit'.]
Tuesday, November 25, 2025
Monday, November 24, 2025
Thursday, November 20, 2025
Thursday, November 13, 2025
Tuesday, November 4, 2025
To Readers
via:
[ed. I'd like to apologize for all the political junk on this blog lately. Unfortunately so many bad things are happening these days that celebrating normal life seems almost impossible. For my sanity and yours, I'll try to keep it all to a minimum (but still highlight important issues as needed). Please bear with me, we'll get through this.]
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