Did that happen? Is this real?
That video that circulated across the algorithms of Texas Longhorns fans was clearly fake. The one with Longhorns head coach Steve Sarkisian backhand slapping sideline reporter Holly Rowe — deplorable “entertainment” that only those wallowing in the gutter of society would find amusing.
But was that really a scion of the Manning family and a room full of credentialed reporters laughing at that trash?
Yes, unfortunately. That was real.
Also, though the savagery depicted in the video was created by artificial intelligence, did the current face of a billion-dollar football enterprise actually disrespect an ESPN/ABC Hall of Fame broadcaster who won the Curt Gowdy Award in 2023, as though she were a YouTuber holding one of those budget wireless mics?
Unbelievable, but facts. That, also, was real.
“I saw the AI Edit of (Sark) slapping Holly Rowe.”There was a time when meatheads would giggle at off-color jokes only while in the locker room, or at least in the sanctity of the group chat, because at least good sense would prevail and remind them that some punch lines aren’t suitable for public consumption. It wasn’t that long ago, either, when head coaches jacked up on adrenaline would fulfill their social contract by spitting out a couple of nothings to a sideline reporter — or, at least, express regret when they didn’t.
I asked Arch Manning if he’d seen any edits on TikTok or Twitter after the game, and his answer is gold. pic.twitter.com/70FnNCVEHb
— Evan Vieth (@EvanVieth) September 14, 2026
That kind of human decorum, however, is fading faster than someone can hit “send” on the latest AI-generated nonsense. And plummeting deeper than even Arch Manning’s likability.
I can’t tell which is worse: the phony clip depicting violence against a woman, or the real-life behavior displayed by Sarkisian, then Manning and a room of media members? Before they could edit themselves and add a glossy filter to their apologies, they showed the sordid bits of their individual characters for all to see.
What a weird couple of days in Texas. It’s almost as if the state’s content creator said “Screw it” and mixed a superedit of slop.
It started immediately after the No. 4 Longhorns’ 24-23 comeback victory over then-No. 1 Ohio State, their first home win over a top-ranked team in 76 years. Stunning! So stunned was Sarkisian that the 52-year-old coach completely forgot how to form big-boy words with his mouth. Instead of respecting the postgame interview process, Sarkisian blew off Rowe’s attempt to toss him congratulatory softballs.
Rowe was trying to do her job. Sarkisian, using the excuse of technical difficulties despite ABC’s production appearing ready for his on-field interview, did not do his.
pic.twitter.com/6ZVqJmIP2v
— Holly Rowe (@sportsiren) September 15, 2026
Yes, Sarkisian is contractually obligated to perform this duty — TV deals help fund his $11 million salary — as required by his conference’s multibillion-dollar media agreements with the networks that broadcast its games.
And no, just no: Screaming “Texas fight!” into the camera, and then leaving the reporter in the dust, does not satisfy this responsibility. Nor does it make for good television. More than anything else, it’s just not a good look.
Holly Rowe is not happy with Texas HC Steve Sarkisian
pic.twitter.com/L6etAq1k4Q
— Pick 6 Pack (@Pick6PackFB) September 13, 2026
Sarkisian makes too much money, has been around big-time college football too long to get annoyed when the TV reporter doesn’t hurry up and ask him the two questions. On the greatest night of his greatest coaching feat, Sarkisian acted without grace or a shred of tact. College coaches aren’t diplomats, but they can choose not to act like jerks. [...]
Bo French, a Republican running for Texas Railroad Commissioner, couldn’t get past all those pesky brown-skinned men invading the stands. Not just college kids, but Others cheering for Texas’ football team and snatching up Texas’ degrees. The sight of so few blond and blue-eyed coeds made the politician forget all about the Longhorns’ big night, and it instead made him thumb out his outrage and xenophobia on X.
“I heard UT graduation this year looked like this. I didn’t believe it. The problem is now obviously far worse than anyone imagined,” a post from French’s account read.
Thank goodness plenty of non-cretins exist across Texas, including some within his own political party, and those folks spoke out against the post.
Then, after all of this, after the head coach was rude and the GOP candidate couldn’t mask his racism, the college quarterback found some low-vibration content to be, heh heh, so hilarious. As did some of the reporters on hand, who presumably confused a press room for an out-of-control frat house.
During a Monday media availability, a reporter asked Manning if he had seen any of the TikTok edits done off the game. Arch, the 22-year-old Manning whom the public truly knows little about other than that he plays quarterback like his famous uncles, offered that he saw “an AI edit of Sark’s interview.”
Immediately, a loud laughter from reporters.
“Y’all seen that one?” Manning asked.
More laughter.
“That’s a good one!” Manning said, smiling and then pointing at someone off camera in solidarity with the joke.
Again, laughter.
“Of him slapping Holly Rowe,” Manning confirmed.
Still, laughter in the room.
“Yeah, it’s hilarious,” Manning concluded, and somewhere his family’s public relations firm probably asked for a raise.
When a colleague sent me that clip Monday night, my reaction was disbelief: “Are we sure that arch video isn’t AI?”
I asked genuinely because never would I have thought that a Manning, no matter his age, would so clumsily stumble into such an unnecessary mistake. Rarely an hour goes by without Peyton and Eli filling our screens. Even Cooper, Arch’s father and the lesser-known Manning brother, presents well in commercials and interviews. The Mannings understand media. They are a media company in and of themselves. So, five-star Arch must have had a measure of training before entering the mainstream. He can read the line of scrimmage, but clearly the kid can’t read a room. Or maybe he was lured into his thoughtless comments because of the jocularity inside that room full of reporters.
Most likely, they were grown people with jobs who represent various media companies. So-called professionals. Disregard for one second the lack of judgment by those reporters, however, and consider: In what reality does an adult cackle over the depiction of a man assaulting a woman?
By Tuesday, the desensitized reactions to a fake video led to some regrets in the real world. The reporter who asked the question and posted the video of Manning with the caption: “… his answer is gold,” issued an apology. He said he acted too hastily in trying to get the video up and made a mistake in judgment. Also, Manning posted his remorse with humility. He apologized to Rowe for what “she has personally had to deal with because of my comments.”
Manning’s apology post was indeed real. So was the very real disrespect Rowe faced from the moment she placed a microphone near Sarkisian, as was the actual post from a politician mistakenly trying to score points with the wrong people. All of it was real, which means AI isn’t ruining our world. Real people are doing just fine in that role.
— Pick 6 Pack (@Pick6PackFB) September 13, 2026
Sarkisian makes too much money, has been around big-time college football too long to get annoyed when the TV reporter doesn’t hurry up and ask him the two questions. On the greatest night of his greatest coaching feat, Sarkisian acted without grace or a shred of tact. College coaches aren’t diplomats, but they can choose not to act like jerks. [...]
Bo French, a Republican running for Texas Railroad Commissioner, couldn’t get past all those pesky brown-skinned men invading the stands. Not just college kids, but Others cheering for Texas’ football team and snatching up Texas’ degrees. The sight of so few blond and blue-eyed coeds made the politician forget all about the Longhorns’ big night, and it instead made him thumb out his outrage and xenophobia on X.
“I heard UT graduation this year looked like this. I didn’t believe it. The problem is now obviously far worse than anyone imagined,” a post from French’s account read.
Thank goodness plenty of non-cretins exist across Texas, including some within his own political party, and those folks spoke out against the post.
Then, after all of this, after the head coach was rude and the GOP candidate couldn’t mask his racism, the college quarterback found some low-vibration content to be, heh heh, so hilarious. As did some of the reporters on hand, who presumably confused a press room for an out-of-control frat house.
During a Monday media availability, a reporter asked Manning if he had seen any of the TikTok edits done off the game. Arch, the 22-year-old Manning whom the public truly knows little about other than that he plays quarterback like his famous uncles, offered that he saw “an AI edit of Sark’s interview.”
Immediately, a loud laughter from reporters.
“Y’all seen that one?” Manning asked.
More laughter.
“That’s a good one!” Manning said, smiling and then pointing at someone off camera in solidarity with the joke.
Again, laughter.
“Of him slapping Holly Rowe,” Manning confirmed.
Still, laughter in the room.
“Yeah, it’s hilarious,” Manning concluded, and somewhere his family’s public relations firm probably asked for a raise.
When a colleague sent me that clip Monday night, my reaction was disbelief: “Are we sure that arch video isn’t AI?”
I asked genuinely because never would I have thought that a Manning, no matter his age, would so clumsily stumble into such an unnecessary mistake. Rarely an hour goes by without Peyton and Eli filling our screens. Even Cooper, Arch’s father and the lesser-known Manning brother, presents well in commercials and interviews. The Mannings understand media. They are a media company in and of themselves. So, five-star Arch must have had a measure of training before entering the mainstream. He can read the line of scrimmage, but clearly the kid can’t read a room. Or maybe he was lured into his thoughtless comments because of the jocularity inside that room full of reporters.
Most likely, they were grown people with jobs who represent various media companies. So-called professionals. Disregard for one second the lack of judgment by those reporters, however, and consider: In what reality does an adult cackle over the depiction of a man assaulting a woman?
By Tuesday, the desensitized reactions to a fake video led to some regrets in the real world. The reporter who asked the question and posted the video of Manning with the caption: “… his answer is gold,” issued an apology. He said he acted too hastily in trying to get the video up and made a mistake in judgment. Also, Manning posted his remorse with humility. He apologized to Rowe for what “she has personally had to deal with because of my comments.”
Manning’s apology post was indeed real. So was the very real disrespect Rowe faced from the moment she placed a microphone near Sarkisian, as was the actual post from a politician mistakenly trying to score points with the wrong people. All of it was real, which means AI isn’t ruining our world. Real people are doing just fine in that role.
by Candace Buckner, The Athletic | Read more:
Image: X/Twitter
[ed. The widespread crudeness we see these days can be attributed to one source, and it isn't AI. Let's Go Brandon! People who'd normally keep such low feelings to themselves, or share only with like-minded friends, now feel empowered to let their inner freak flags fly. From the comments:]
Stop making 22 year old men apologize to 60 year old women for goofing around[ed. "Our society sucks". Yes it does. In some places and with some people.]
Hahahaha they made him talk to you? I feel so bad for this guy.
Are you gonna apologize now for storming off the field like a little baby when you didn't get your interview?
This is so sad. It was a cartoonish joke that was funny. The kid finally shows a little personality and you women attack him. Our society sucks.