The Plastic Surgeon Summit

We’re in a plastic surgery “renaissance period.”

Dr. Yannis Alexandrides: It is busier than ever. There’s a remarkable year-on-year demand increase that we see in surgical procedures, especially for the face, but also for the body. This is a trend that we have seen through the pandemic, but it has accelerated the last year.

Dr. Akshay Sanan: I think plastic surgery is in a renaissance period right now because of people publicly talking about it. Plastic surgery is now part of your wellness armamentarium. People used to flex what gym they went to, that they had a trainer, and now plastic surgery is part of that flex. People love to rock that they had their eyes done or their face and neck done or their body done. It’s just part of the cultural shift that we’re seeing.

Dr. Jason Champagne: This is where social media comes into play, camera phones and Zoom meetings. You see yourself from all these different angles nowadays that maybe you didn’t notice in the past.

Dr. Emily Hu: I find it very generational: Those who grew up in the social media era with a lot of sharing and openness are also very open about telling their friends [about the work they’ve had done].

Sanan: There’s a shift in consumer or patient habits. More people in their late 30s, early 40s, they’re choosing surgery earlier to age gracefully instead of waiting until things are advanced. They’re like, “I’m not going to wait until it drops down further. I just want to be hot in my 40s.”

Dr. John Diaz: It used to be that not everyone had access to a plastic surgeon. That was reserved within the realm of the elite. Well, not anymore. I have celebrities, executives, and business owners come in — but also teachers and waiters. There’s this democratization of attractiveness.

Dr. Paul Afrooz: Patients are very educated these days. They know what they’re looking for, they know what realistic results are, and they have the ability to do a lot of background research and understand who does things at an elite level. [...]

Let’s get into it: Why are we talking so much about facelifts this year?

Diaz: Facelifts have absolutely exploded for a few reasons. A lot of women see celebrities and influencers suddenly looking incredible, and they want to know how. Think about Kris Jenner — she had a huge impact when her pictures came out. And now it’s brought awareness to the fact that we have the technology to be able to take a young-looking woman and make her look better with surgery, without making her look fake. That was a real challenge 20 years ago.

Alexandrides: Kris Jenner was a very hot topic the last few months. Definitely a lot of the patients I see here take her as, let’s say, a model on how they want to look, because she looks fresh, but she doesn’t look pulled. She looks younger, and she looks happy, and you cannot see the scars, at least not in these pictures that we see.

Hu: I can’t tell you how many of my patients are like, “Yeah, my mom had a facelift. She was so scary. I’m never doing a facelift.” I mean, that was their response because they see their mom all bruised and scary looking.

Dr. Mark Murphy: Facelifts historically had a stereotypical “plastic surgery” look. Now people have realized, “I can look like myself 15 years ago and not have to look like a circus freak for it.” It’s become very digestible for patients. Social media is a huge driver behind it. Well, that, and the techniques are better.

So what’s actually new or changing about facelifts?

Dr. Mark Mani: We call it the golden age of facelift surgery. It’s primarily because of the success of the deep plane facelift.

Dr. David Shafer: There’s nothing new about [the deep plane facelift] as a procedure. It’s just very sophisticated marketing that’s being done now, and there are refinements to the procedures. But it’s not some plastic surgeon who’s marketing it now as some magic procedure that he came up with that nobody else does.

Mani: [A version of] the first deep plane lifts was performed in the late 1960s by a surgeon named Tord Skoog in Sweden [though the name came later]. I have his textbook and can show you results that would stand up to the best deep plane surgeons today. It’s not the procedure, it’s the surgeon, and facelift surgery, among all surgeries in plastic surgery, is an art form.

Afrooz: A surgeon named Sam Hamra — he just passed, but a wonderful human being, an extraordinary thinker, an extraordinary surgeon — first coined the phrase “deep plane facelift” in a 1990 paper and laid out some building blocks of the procedure. Just like everything else in plastic surgery, we stand on the giants before us.

Dr. Michael Stein: There are two main facelift techniques: deep plane and SMAS plication. The deep plane facelift is where you cut the layer under the skin called the SMAS, dissect underneath it, and tighten it in addition to the skin. In the SMAS facelift, instead of cutting and elevating the SMAS, you suture it to itself to tighten it from over top.

Dr. Amir Karam: The majority of surgeons, up until recently, have been doing the traditional SMAS technique, which is more or less horizontally pulling the face sideways, and that was leading to a very unnatural look.

Mani: I was the surgeon who wrote the most-read facelift academic article that convinced other surgeons to do deep plane facelifts. It was an article in Aesthetic Surgery Journal in 2016, where I detailed the specific anatomic reasons that deep plane is better.

Stein: The people who only do deep plane facelifts say they have a more longitudinal result, and vice versa. But the truth is, a good result is a good result. It depends more on the surgeon versus technique. A good facelift is a good facelift.

Facelifts aren’t done evolving.

Karam: The consumer is driving surgeons to create better and better results. So there’s been a massive increase in interest for surgeons to level up their strategies surgically and learn new techniques that are not new but new to them.

Afrooz: Even my facelift today is better than my facelift was one year ago. When you hone in on one thing as your career, you’re just constantly looking for ways to improve. It’s the cumulative effect of small subtleties over time and practice that you notice nuanced improvements to your results. One might assume that a deep plane facelift in one surgeon’s hands is the same as it is in another’s, but I’m here to tell you that it’s very much not the same.

Dr. Daniel Gould: There are new layers that we’re adding into the surgery. We’re recognizing the importance of the mid-face and volume position there. I’m recognizing adding fat to the mouth and the areas around the mouth, the chin, because all these areas have been neglected. We are now nailing all the low-hanging fruit: We’re nailing the neck, we’re nailing the face, we’re nailing the temple and the brows. Now it’s time to move forward and continue to innovate and push the limits of what we can really do in facial rejuvenation.

Mani: What I’ve developed is called the scarless lift, and it’s basically a deep plane facelift without a scar in front of the ear, with an endoscope. The endoscopic procedure involves a hidden incision within the hair, a short one behind the ear, and sometimes one under the chin. I still do about 60% open [non-endoscopic], but a good percentage of my facelifts are scarless endoscopic. The results are more beautiful because you don’t have to worry about the scar, and the vectors of lifting are better.

Alexandrides: I don’t think this will be now, “OK, let’s forget about facelifts, let’s move to something else.” What will probably happen is that people will discover intricate little different techniques and say, “You have the facelift that is done like that.” I have patients who ask me very technical questions: How do you design your scar around your ear?

Stein: Facelift surgery has survived the test of time. Every year there are new machines designed to tighten skin, and for some patients with mild laxity, they may see nice results. The truth is though, if you have jowls or droopy skin of the face and neck, the only thing that’s really going to give you the best bang for your buck and directly address your laxity is a facelift.

by Bustle Editors, Bustle |  Read more:

Image: uncredited

The Irsay Collection/Auction

Kurt Cobain’s famed Fender is part of $1 billion collection going to auction

In the summer of 1991, Nirvana filmed the music video for “Smells Like Teen Spirit” on a Culver City sound stage. Kurt Cobain strummed the grunge anthem’s iconic four-chord opening riff on a 1969 Fender Mustang, Lake Placid Blue with a signature racing stripe.

Nearly 35 years later, the six-string relic hung on a gallery wall at Christie’s in Beverly Hills as part of a display of late billionaire businessman Jim Irsay’s world-renowned guitar collection, which heads to auction at Christie’s, New York, beginning Tuesday. Each piece in the Beverly Hills gallery, illuminated by an arched spotlight and flanked by a label chronicling its history, carried the aura of a Renaissance painting.

Irsay’s billion-dollar guitar arsenal, crowned “The Greatest Guitar Collection on Earth” by Guitar World magazine, is the focal point of the Christie’s auction, which has split approximately 400 objects — about half of which are guitars — into four segments: the “Hall of Fame” group of anchor items, the “Icons of Pop Culture” class of miscellaneous memorabilia, the “Icons of Music” mixed batch of electric and acoustic guitars and an online segment that compiles the remainder of Irsay’s collection. The online sale, featuring various autographed items, smaller instruments and historical documents, features the items at the lowest price points.

A portion of auction proceeds will be donated to charities that Irsay supported during his lifetime.

Cobain’s Fender was only one of the music history treasures nestled in Christie’s gallery. A few paces away, Jerry Garcia’s “Budman” amplifier, once part of the Grateful Dead’s three-story high “Wall of Sound,” perched atop a podium. Just past it lay the Beatles logo drum head (estimated between $1 million and $2 million) used for the band’s debut appearance on “The Ed Sullivan Show,” which garnered a historic 73 million viewers and catalyzed the British Invasion. Pencil lines were still visible beneath the logo’s signature “drop T.” [ed. Also includes Eric Clapton's Martin acoustic guitar used on 'Unplugged'].

It is exceptionally rare for even one such artifact to go to market, let alone a billion-dollar group of them at once, Walker said. But a public sale enabling many to participate and demonstrate the “true market value” of these objects is what Irsay would have wanted, she added.

Dropping tens of millions of dollars on pop culture memorabilia may seem an odd hobby for an NFL general manager, yet Irsay viewed collecting much like he viewed leading the Indianapolis Colts.

Irsay, the youngest NFL general manager in history, said in a 2014 Colts Media interview that watching and emulating the legendary NFL owners who came before him “really taught me to be a steward.”

“Ownership is a great responsibility. You can’t buy respect,” he said. “Respect only comes from you being a steward.”

The first major acquisition in Irsay’s collection came in 2001, with his $2.4-million purchase of the original 120-foot scroll for Jack Kerouac’s 1957 novel, “On the Road.” He loved the book and wanted to preserve it, Walker said. But he also frequently lent it out, just like he regularly toured his guitar collection beginning 20 years later.

“He said publicly, ‘I’m not the owner of these things. I’m just that current custodian looking after them for future generations,’ ” Walker said. “And I think that’s what true collectors always say.”

At its L.A. highlight exhibition, Irsay’s collection held an air of synchronicity. Paul McCartney’s handwritten lyrics for “Hey Jude” hung just a few steps from a promotional poster — the only one in existence — for the 1959 concert Buddy Holly, Ritchie Valens and J.P. “The Big Bopper” Richardson were en route to perform when their plane crashed. The tragedy spurred Don McLean to write “American Pie,” about “the day the music died.”

Holly was McCartney’s “great inspiration,” Christie’s specialist Zita Gibson said. “So everything connects.”

Later, the Beatles’ 1966 song “Paperback Writer” played over the speakers near-parallel to the guitars the song was written on. [...]

Another fan-favorite is the “Wilson” volleyball from 2000’s “Cast Away,” starring Tom Hanks, estimated between $60,000 and $80,000, Gibson said.

Historically, such objects were often preserved by accident. But as the memorabilia market has ballooned over the last decade or so, Gibson said, “a lot of artists are much more careful about making sure that things don’t get into the wrong hands. After rehearsals, they tidy up after themselves.”

by Malia Mendez, Los Angeles Times/Seattle Times |  Read more:

Image:Cover Images/ZUMA Press/TNS
[ed. Mentioned this in a previous post but still can't believe what's here.]

Anthony Bourdain’s Moveable Feast

When the President of the United States travels outside the country, he brings his own car with him. Moments after Air Force One landed at the Hanoi airport last May, President Barack Obama ducked into an eighteen-foot, armor-plated limousine—a bomb shelter masquerading as a Cadillac—that was equipped with a secure link to the Pentagon and with emergency supplies of blood, and was known as the Beast. Hanoi’s broad avenues are crowded with honking cars, storefront venders, street peddlers, and some five million scooters and motorbikes, which rush in and out of the intersections like floodwaters. It was Obama’s first trip to Vietnam, but he encountered this pageant mostly through a five-inch pane of bulletproof glass. He might as well have watched it on TV.

Obama was scheduled to meet with President Trần Đại Quang, and with the new head of Vietnam’s national assembly. On his second night in Hanoi, however, he kept an unusual appointment: dinner with Anthony Bourdain, the peripatetic chef turned writer who hosts the Emmy-winning travel show “Parts Unknown,” on CNN. Over the past fifteen years, Bourdain has hosted increasingly sophisticated iterations of the same program. Initially, it was called “A Cook’s Tour,” and aired on the Food Network. After shifting to the Travel Channel, it was renamed “Anthony Bourdain: No Reservations,” and it ran for nine seasons before moving to CNN, in 2013. All told, Bourdain has travelled to nearly a hundred countries and has filmed two hundred and forty-eight episodes, each a distinct exploration of the food and culture of a place. The secret ingredient of the show is the when-in-Rome avidity with which Bourdain partakes of indigenous custom and cuisine, whether he is pounding vodka before plunging into a frozen river outside St. Petersburg or spearing a fatted swine as the guest of honor at a jungle longhouse in Borneo. Like a great white shark, Bourdain tends to be photographed with his jaws wide open, on the verge of sinking his teeth into some tremulous delicacy. In Bourdain’s recollection, his original pitch for the series was, roughly, “I travel around the world, eat a lot of shit, and basically do whatever the fuck I want.” The formula has proved improbably successful.

People often ask Bourdain’s producers if they can tag along on an escapade. On a recent visit to Madagascar, he was accompanied by the film director Darren Aronofsky. (A fan of the show, Aronofsky proposed to Bourdain that they go somewhere together. “I kind of jokingly said Madagascar, just because it’s the farthest possible place,” he told me. “And Tony said, ‘How’s November?’ ”) A ride-along with Bourdain promises the sidekick an experience that, in this era of homogenized tourism, is all too rare: communion with a foreign culture so unmitigated that it feels practically intravenous. Parachuted into any far-flung corner of the planet, Bourdain ferrets out the restaurant, known only to discerning locals, where the grilled sardines or the pisco sours are divine. Often, he insinuates himself into a private home where the meal is even better. He is a lively dining companion: a lusty eater and a quicksilver conversationalist. “He’s got that incredibly beautiful style when he talks that ranges from erudite to brilliantly slangy,” his friend Nigella Lawson observed. Bourdain is a font of unvarnished opinion, but he also listens intently, and the word he uses perhaps more than any other is “interesting,” which he pronounces with four syllables and only one “t”: in-ner-ess-ting.

Before becoming famous, Bourdain spent more than two decades as a professional cook. In 2000, while working as the executive chef at Les Halles, a boisterous brasserie on Park Avenue South, he published a ribald memoir, “Kitchen Confidential.” It became a best-seller, heralding a new national fascination with the grubby secrets and “Upstairs Downstairs” drama of the hospitality industry. Bourdain, having established himself as a brash truth-teller, got into public spats with more famous figures; he once laid into Alice Waters for her pious hatred of junk food, saying that she reminded him of the Khmer Rouge. People who do not watch Bourdain’s show still tend to think of him as a savagely honest loudmouthed New York chef. But over the years he has transformed himself into a well-heeled nomad who wanders the planet meeting fascinating people and eating delicious food. He freely admits that his career is, for many people, a fantasy profession. A few years ago, in the voice-over to a sun-dappled episode in Sardinia, he asked, “What do you do after your dreams come true?” Bourdain would be easy to hate, in other words, if he weren’t so easy to like. “For a long time, Tony thought he was going to have nothing,” his publisher, Dan Halpern, told me. “He can’t believe his luck. He always seems happy that he actually is Anthony Bourdain.”

The White House had suggested the meeting in Vietnam. Of all the countries Bourdain has explored, it is perhaps his favorite; he has been there half a dozen times. He fell for Hanoi long before he actually travelled there, when he read Graham Greene’s 1955 novel, “The Quiet American,” and the city has retained a thick atmosphere of colonial decay—dingy villas, lugubrious banyan trees, monsoon clouds, and afternoon cocktails—that Bourdain savors without apology. Several years ago, he seriously considered moving there.

Bourdain believes that the age of the fifteen-course tasting menu “is over.” He is an evangelist for street food, and Hanoi excels at open-air cooking. It can seem as if half the population were sitting around sidewalk cookfires, hunched over steaming bowls of phở. As a White House advance team planned the logistics for Obama’s visit, an advance team from Zero Point Zero, the company that produces the show, scoured the city for the perfect place to eat. They selected Bún chả Hương Liên, a narrow establishment across from a karaoke joint on a busy street in the Old Quarter. The restaurant’s specialty is bún chả: springy white noodles, smoky sausage, and charred pork belly served in a sweet and pungent broth.

At the appointed hour, Obama exited the Beast and walked into the restaurant behind a pair of Secret Service agents, who cleared a path for him, like linemen blocking for a running back. In a rear dining room on the second floor, Bourdain was waiting at a stainless-steel table, surrounded by other diners, who had been coached to ignore the cameras and Obama, and to focus on their bún chả. Like many restaurants in Vietnam, the facility was casual in the extreme: diners and servers alike swept discarded refuse onto the floor, and the tiles had acquired a grimy sheen that squeaked beneath your feet. Obama was wearing a white button-down, open at the collar, and he greeted Bourdain, took a seat on a plastic stool, and happily accepted a bottle of Vietnamese beer.

“How often do you get to sneak out for a beer?” Bourdain asked.

“I don’t get to sneak out, period,” Obama replied. He occasionally took the First Lady to a restaurant, he said, but “part of enjoying a restaurant is sitting with other patrons and enjoying the atmosphere, and too often we end up getting shunted into one of those private rooms.”

As a young waitress in a gray polo shirt set down bowls of broth, a plate of greens, and a platter of shuddering noodles, Bourdain fished chopsticks from a plastic container on the table. Obama, surveying the constituent parts of the meal, evinced trepidation. He said, “All right, you’re gonna have to—”

“I’ll walk you through it,” Bourdain assured him, advising him to grab a clump of noodles with chopsticks and dunk them into the broth.

“I’m just gonna do what you do,” Obama said.

“Dip and stir,” Bourdain counselled. “And get ready for the awesomeness.”

Eying a large sausage that was floating in the broth, Obama asked, “Is it generally appropriate to just pop one of these whole suckers in your mouth, or do you think you should be a little more—”

“Slurping is totally acceptable in this part of the world,” Bourdain declared.

Obama took a bite and let out a low murmur. “That’s good stuff” he said, and the two of them—lanky, conspicuously cool guys in late middle age—slurped away as three cameras, which Bourdain had once likened to “drunken hummingbirds,” hovered around them. Noting the unaffected rusticity of the scene, Obama was reminded of a memorable meal that he had eaten as a child, in the mountains outside Jakarta. “You’d have these roadside restaurants overlooking the tea fields,” he recalled. “There’d be a river running through the restaurant itself, and there’d be these fish, these carp, that would be running through. You’d pick the fish. They’d grab it for you and fry it up, and the skin would be real crispy. They just served it with a bed of rice.” Obama was singing Bourdain’s song: earthy, fresh, free of pretense. “It was the simplest meal possible, and nothing tasted so good.”

But the world is getting smaller, Obama said. “The surprises, the serendipity of travel, where you see something and it’s off the beaten track, there aren’t that many places like that left.” He added, wistfully, “I don’t know if that place will still be there when my daughters are ready to travel. But I hope it is.” The next day, Bourdain posted a photograph of the meeting online. “Total cost of Bun cha dinner with the President: $6.00,” he tweeted. “I picked up the check.” [...]

As he sipped a beer and picked at a platter of delicate spring rolls, he was still fidgeting with exhilaration from the encounter with Obama. “I believe what’s important to him is this notion that otherness is not bad, that Americans should aspire to walk in other people’s shoes,” he reflected. This idea resonates strongly with Bourdain, and, although he insists his show is a selfish epicurean enterprise, Obama’s ethic could be the governing thesis of “Parts Unknown.” In the opening moments of an episode set in Myanmar, Bourdain observes, “Chances are you haven’t been to this place. Chances are this is a place you’ve never seen.” [...]

In 1998, he answered an ad in the Times and got the executive-chef job at Les Halles. It was an ideal fit for Bourdain: an unpretentious brasserie with its own butcher, who worked next to the bar, behind a counter stacked with steak, veal, and sausages. “Kitchen Confidential,” which was excerpted in this magazine, was inspired by “Down and Out in Paris and London,” in which George Orwell describes chefs as “the most workmanlike class, and the least servile.” Karen Rinaldi, the editor who acquired the book, for Bloomsbury, told me that she underestimated the impact it would have. “It was a flyer,” she said—the profane musings of a guy who broiled steaks for a living. “But a lot of the books that end up shifting the culture are flyers.”

“Kitchen Confidential” was filled with admonitions: Bourdain assailed Sunday brunch (“a dumping ground for the odd bits left over from Friday and Saturday”) and advised against ordering fish on Mondays, because it is typically “four to five days old.” The book was marketed as a dispatch from the scullery, the type of tell-all that might be more interesting to the naïve restaurant-goer than to the battle-seasoned cook. (“I won’t eat in a restaurant with filthy bathrooms,” Bourdain warned. “They let you see the bathrooms. If the restaurant can’t be bothered to replace the puck in the urinal or keep the toilets and floors clean, then just imagine what their refrigeration and work spaces look like.”) But, for Bourdain, the most important audience was his peers. The final line of the acknowledgments page was “Cooks rule,” and he hoped, desperately, that other professionals would see the book in the spirit he had intended, and pass gravy-stained copies around the kitchen.

Bourdain did not quit his job at Les Halles when the book became a success. “I was careful to modulate my hopes, because I lived in a business where everybody was a writer or an actor,” he recalls. For decades, he’d seen colleagues come into work crowing about their latest callback, only to see their grand designs amount to nothing. “So at no point was it ‘So long, suckers.’ ” His confederates at Les Halles were amused, if mystified, by his blossoming career as a writer, and the owners were accommodating about the book tour. When Bourdain started travelling to promote the book, something curious happened. He’d amble into a restaurant alone and order a drink at the bar. Out of nowhere, a plate of amuse-bouches would appear, compliments of the house. It marked an affirmation for Bourdain: chefs were reading the book, and they liked it. But it also signified a profound inversion. He had spent the first half of his life preparing food to feed others. He would spend the second half getting fed.

by Patrick Radden Keefe, New Yorker | Read more:
Image: William Mebane
[ed. I was reading another article in the New Yorker and got sidetracked. Great read. Still miss not having him in this world. And Obama in the presidency.] 

The Economics of a Super Bowl Ad

In 2026, Ro is running our first Super Bowl ad. It will feature Serena Williams and her amazing journey on Ro — her weight loss, her improved blood sugar levels, her reduction in knee pain, and the overall improvement in her health.

As I’ve shared the news with friends and family, the first question they ask, after “Is Serena as cool in person?” (the answer is unequivocally yes), is “How much did it cost?”.

$233,000 per second, minimum, for the air time — excluding all other costs. When you first hear that a Super Bowl ad costs at least $233,000 per second, it’s completely reasonable to pause and question whether that could ever be a good use of money. On its face, the price sounds extravagant — even irrational. And without context, it often is.

But once you break down the economics, the decision starts to look very different. The Super Bowl is not just another media buy. It is a uniquely concentrated moment where attention, scale, and cultural relevance align in a way that doesn’t exist anywhere else in the media landscape. That alone changes the calculus. This leads us down a fascinating discussion of the economics behind DTC advertising, brand building, and the production of the spot.

After having the conversation a few times, my co-founder Saman and I thought it would be helpful to put together a breakdown of how we thought about both the economics of and the making of our Super Bowl ad. To check out “The making of Ro’s Super Bowl Ad,” head over to my co-founder Saman’s post here.

Of course, some brands will approach it differently, but I think this could be a helpful example for the next Ro that is considering running their first Super Bowl ad.

Let’s dive in.

WHAT MAKES A SUPER BOWL AD SO UNIQUE?

1. Ads are part of the product

For most advertising, it is an interruption. Viewers want to get back to the product (e.g., a TV show, sporting event, or even access to the wifi on a plane!). Even the best ads are still something you tolerate on the way back to the content you actually want.

There is exactly one moment each year when the incentives of advertisers and viewers are perfectly aligned. For a few hours, on a Sunday night in February, more than 100 million people sit down and are excited to watch an ad. They aren’t scrolling TikTok. They aren’t going to the bathroom. They are actively watching…ads.

People rank Super Bowl ads. They rewatch them. They critique them. They talk about them at work the next day. The Today Show plays them…during the show as content, not as ads!

That alone makes the Super Bowl fundamentally different from every other media moment in the year. It’s an opportunity, unlike any other, to capture the hearts and minds of potential (and sometimes existing) customers.

2. Opportunity to compress time

No single commercial builds a brand. Advertising alone doesn’t create a brand. The best brands are built over time. They are built by the combination of a company making a promise to a customer (e.g., an advertisement) and then delivering on that promise time and time again (i.e., the product).

Commercials are one way to make that promise. To share with the world what you’ve built and why you think it could add value to their life. To make them “aware” of what you do. This takes time. It takes repetition. It often takes multiple touch points. Again, this is why the first takeaway about people paying attention is so important — they might need fewer touch points if they are “actively” watching.

The Super Bowl can compress the time it takes for people to be “aware” of your brand. Of course, you still have to deliver on that promise with a great product. But in one night, you can move from a brand most people have never heard of to one your mom is texting you about.

There is no other single marketing opportunity that can accomplish this. With today’s algorithms, even what goes “viral” might be only in your bubble.

During the Super Bowl, we all share the same bubble.

The NFL accounted for 84 of the top 100 televised events in 2025 (including college football, it was 92). The NFL and maybe Taylor Swift are the only remaining moments of a dwindling monoculture.

Last but not least, the Super Bowl is the only moment where you can speak to ~100 million people at the same time. In 30 seconds, you can reach an audience that would otherwise take years—this is what it means to compress time.

3. There is asymmetric upside

While the decision to run a Super Bowl commercial is not for every company, for the universe of companies for which running an ad could make sense, the financial risk profile is misunderstood. This is not a moonshot. It’s a portfolio decision with a capped downside and asymmetric upside. [...]

Initial Ad Cost

On average, every 30 seconds of advertising time in the Super Bowl costs ~$7M-10M (
link) . This can increase with supply-demand dynamics. For example:

• The later in the year you buy the ad, the more expensive it can be (i.e., inventory decreases)
• The location of the spot in the game can impact the price someone is willing to pay
• Given that viewership in the Super Bowl is not even across the duration of the game, premiums may be required to be in key spots early in the game, or adjacent to the beginning of Halftime when viewership is often at its highest
• If a brand wishes to have category exclusivity (i.e., to be the only Beer brand advertising in the game), that would come at a premium
• First time or “one-off” Super Bowl advertisers may pay higher rates than large brands who are buying multiple spots, or have a substantial book of business with the broadcasting network

Note: if companies run a 60 second ad, they will have to pay at least 2x the 30-second rate - and may even pay a premium. There is typically no “bulk discount” as there is no shortage of demand. Any company that wants to pay for 60 seconds needs to buy two slots because the second 30-second slot could easily be sold at full price to another company.

Production cost

A high-level rule of thumb for production costs relative to ad spend is to allocate 10-20% of your media budget towards production. The Super Bowl, however, usually breaks that rubric for a myriad of reasons.

A typical Super Bowl will cost ~$1-4M to produce, excluding “celebrity talent.” This cost bucket would cover studio/site costs, equipment, production staff, travel, non-celeb talent, director fees and post-production editing and sound services. Again, this is a range based on the conversations I’ve had with companies that have run several Super Bowl ads. [...]

Last year, 63% of all Super Bowl ads included celebrities (link). There are a variety of factors that will influence the cost of “talent.”

• How well known and trusted is the celebrity?
• How many celebrities are included?
• What’s the product? Crypto ads now might have a risk-premium attached after FTX
• What are you asking them to do / say in the ad?

For Ro, our partnership with Serena stems far beyond one commercial. It’s a larger, multi-year partnership, to share her incredible journey over time. From a pure cost perspective, we assigned a part of the deal to the production cost to keep ourselves intellectually honest.

Based on 10+ interviews with other brands who have advertised in the Big Game, talent for a Super Bowl ad ranges from $1-5M (of course there are outliers).

by Z. Reitano, Ro, X |  Read more:

Image: Ro

Bad Bunny

In his first televised win of the night, for best música urbana album (before the show, he was also announced as the winner of best global music performance), Bad Bunny delivered a heartfelt speech criticizing ICE’s anti-immigration activities.

“Before I say thanks to God, I gotta say ICE out,” he began. “We’re not savage, we’re not animals, we’re not aliens. We are humans, and we are Americans. Also, I will say to people, I know it’s tough to know not to hate on these days and I was thinking sometimes, we get contaminados [contaminated], I don’t know how to say that in English. Hate gets more powerful with more hate. The only thing that is more powerful than hate is love. So please, we need to be different. If we fight we have to do it with love. We don’t hate them. We love our people. We love our family, and that’s the way to do it: With love. Don’t forget that, please. Thank you.”

via:

[ed. And that's the way you say it.]

Why I Fell For Transcendental Meditation

We might consider yogic flying the crowning oddity of transcendental meditation (TM), a practice that promises higher states of consciousness as well as a happier, calmer, more productive daily life. The basics of TM are not particularly out there – a 15- to 20-minute meditation, twice a day, in which you silently repeat a mantra to yourself. But for those who want to take things to the next level, the “TM-Sidhi program” taught by the Maharishi Foundation (which runs the Peace Palace), allows meditators to go even deeper – culminating in what I witness in the men’s flying hall. And this is only the first of three stages of yogic flying (though it is the only one for which there is evidence of anyone managing to achieve). In the second stage, you briefly hover above the ground; in the third, you actually… move through the air.

It is a most curious ending to my three-night retreat at the Peace Palace, which I am undertaking having started to practise TM two months before.

 
I turn up to my first session at the Foundation’s London headquarters with a collection of items I have been asked to bring along – two pieces of sweet fruit, some freshly cut flowers, a new white handkerchief – and press the buzzer on which I find a little label: “TM – a simple effortless effective meditation for everyone.”

A bald Russian man opens the door, looking more finance bro than guru in smart jeans, a pink shirt and a black gilet. His name is Pavel Khokhlachev and he will be my teacher. An interpreter, he is also “the voice of Putin on Sky News”, he tells me. He brings me down into the basement, past a little shrine to Maharishi Mahesh Yogi, the man who brought TM to the west in the late 1950s (both the meditation technique itself and the yogic flying are ancient Vedic practices), and into a room containing a couple of chairs and an altar covered in a gold-trimmed white cloth. Above us looms a large picture of the Hindu monk Brahmananda Saraswati, more commonly referred to as Guru Dev, who was Maharishi’s teacher.

Khokhlachev begins by performing a little ceremony, which I am told to keep confidential, and I am given my mantra, which I am also told I must never share with anyone. The mantra is a Sanskrit sound that does not convey any meaning. It is allocated to me using a system that is kept secret but which also comes from India’s ancient Vedic religion. The idea is that repeating it will allow some reprieve from one’s mental chatter – Khokhlachev likens it to giving a puppy something to chew on so that it doesn’t chew up your furniture. We sit down on the chairs and I do my first meditation. Unlike in some other meditation practices, in TM you don’t need to sit up poker straight or in lotus position to practise; you just need to be comfortable. If you have an itch, you can scratch it. If you want to cross your legs around the other way, you can. Even if you find yourself thinking, that’s also fine; thoughts aren’t the enemy. Just “innocently return to the mantra”, Khokhlachev tells me. The idea is that it should all feel easy, simple, effortless. If it doesn’t, you’re doing something wrong.

 
Like many people, I was drawn to TM by David Lynch, the filmmaker and artist who would have turned 80 on 15 January (the one-year anniversary of his death is five days after that). Lynch practised TM for more than 50 years and devoted much of the last two decades of his life to promoting it, setting up his own foundation in 2005 to fund its teaching in schools and to at-risk populations around the world. 

Lynch’s passion notwithstanding, I have always suspected TM to be a bit of a cult. Even the fact that it’s abbreviated to TM has always felt a bit off to me, somehow. I was quite ready for this piece to be an exposé of what a scam the whole thing is.

 
But while I can’t say I immediately feel the same level of bliss that some describe during my first meditation, something does happen that takes me by surprise. Suddenly, it’s like I’ve fallen down a hole – a very nice, quiet, relaxing hole. And the strangest thing is that it feels somehow… familiar. It’s as if I have fallen asleep, and yet I am wide awake. Some people have described it as “falling awake”. I describe my experience to Khokhlachev, and he tells me it sounds like I transcended. I leave the centre feeling most pleased with myself.

 
Over the four days of consecutive sessions – the introductory course is priced between £295 and £725 depending on one’s earnings – we continue to discuss and refine my TM technique. After my first successful session, I find it harder to access the transcendent for the next few days but I’m told not to worry. “We should come to the meditation with no anticipation and no expectation,” Khokhlachev advises. “Don’t chase the transcendence, because then it’s not innocent.”

How is this form of meditation really different from any other? Bob Roth, CEO of the David Lynch Foundation, who has taught TM to Oprah Winfrey, Tom Hanks, Jerry Seinfeld and Sting, as well as many thousands of others, tells me that there are three different meditation techniques that all have measurably different effects on the brain. There’s focused attention, such as when you concentrate on your breath, which produces gamma waves such as you might see if you were solving a complex maths problem. Open monitoring, in which you observe your thoughts coming and going in a non-judgmental way, which generates calming theta brain waves, such as we experience just before we dream. And then there’s this one, “automatic self-transcending”, which produces “alpha coherence” – increased and synchronised activity across the brain. Scientists call this “restful alertness”; some TM practitioners call it “pure consciousness”. The idea is that it has a twofold effect: the lovely feeling of transcendence while you are in it, and then the extra energy, clarity and creativity you are left with. When you have a really good meditation, the time really flies.

 
Research has demonstrated that transcendental meditation specifically has strong positive effects on a whole range of conditions. In 2013, the American Heart Association formally recognised TM as a complementary technique for reducing blood pressure and cardiovascular risk, and noted its association with a reduced risk of heart attack, stroke and death in patients with heart disease. Other studies have shown TM significantly reduces anxiety and stress more effectively than other relaxation or meditation techniques, while long-term practitioners have been found to have increased cognitive clarity, memory and emotional resilience. 

After about a month of practising TM, I start finding it easier to “transcend” – I begin to reach that place most times that I do it (although not every time). I’m struck by how much more focused I am for several hours after meditating, and how much energy it gives me – meditating in the morning sets me up for the day; meditating in the afternoon feels a bit like having a nap, but more powerful and without the grogginess. It isn’t just a vague feeling, either: according to my Fitbit, during meditation my heart rate tends to drop a beat below its lowest rate during my nightly sleep.

 
I was not expecting any of this to happen. I have meditated before and found it helpful for reducing anxiety and putting things into perspective. But I haven’t ever found it transformational in this way. I have also always found doing it a bit of an effort – something I should be doing – whereas now, most of the time, I relish the chance to do it. Lynch said that he never missed a single one of his twice-daily sessions and, inspired by him, I have so far kept a clean record, though admittedly not always for the full 20 minutes. I would suggest, tentatively, that TM might be a gamechanger.

by Jemima Kelly, Financial Times/AT | Read more:
Image: Getty

[ed. I took up TM in the early 70s (but just an occasional practioner now). Everything described here is exactly how the TM experience feels. Highly recommended.]

How Willie Nelson Sees America

When Willie Nelson performs in and around New York, he parks his bus in Weehawken, New Jersey. While the band sleeps at a hotel in midtown Manhattan, he stays on board, playing dominoes, napping. Nelson keeps musician’s hours. For exercise, he does sit-ups, arm rolls, and leg lifts. He jogs in place. “I’m in pretty good shape, physically, for ninety-two,” he told me recently. “Woke up again this morning, so that’s good.”

On September 12th, Nelson drove down to the Freedom Mortgage Pavilion, in Camden. His band, a four-piece, was dressed all in black; Nelson wore black boots, black jeans, and a Bobby Bare T-shirt. His hair, which is thicker and darker than it appears under stage lights, hung in two braids to his waist. A scrim masked the front of the stage, and he walked out unseen, holding a straw cowboy hat. Annie, his wife of thirty-four years, rubbed his back and shoulders. A few friends watched from the wings: members of Sheryl Crow’s band, which had opened for him, and John Doe, the old punk musician, who had flown in from Austin. (At the next show, in Holmdel, Bruce Springsteen showed up.) Out front, big screens played the video for Nelson’s 1986 single “Living in the Promiseland.”

“Promiseland” joined Nelson’s preshow in the spring, after ICE ramped up its raids on immigrants. The lyrics speak on behalf of newcomers: “Give us your tired and weak / And we will make them strong / Bring us your foreign songs / And we will sing along.” The video cuts between footage of Holocaust survivors arriving on Liberty ships and of Haitian migrants on wooden boats. In Camden—two nights after the assassination of Charlie Kirk, one night after the State Department warned immigrants against “praising” his murder, hours after bomb threats forced the temporary closure of seven historically Black colleges—the images hit hard. When the video ended, three things happened at once: stagehands yanked the scrim away, Nelson sang the first notes of “Whiskey River,” and a giant American flag unfurled behind him.

“Whiskey River” has been Nelson’s opener for decades. He tends to start it with a loud, ringing G chord, struck nine times, like a bell. On this night, he sat out the beginning and took the first solo instead, strumming forcefully, pushing the tempo. “I don’t know what I’m going to do when I pick up a guitar,” Nelson said. He plays to find out, discovering new ways into songs he’s been singing, in some cases, since he was a child. “Willie loves to play music more than anyone I’ve ever met,” the musician Norah Jones told me. “He can’t stop, and he shouldn’t.” For Nelson, music is medicine—he won’t do the lung exercises his doctors prescribe, but “singing for an hour is good for you,” he says. His daughter Amy put it more bluntly: “I think it’s literally keeping him alive.”

Last year, Nelson didn’t make it to every performance. On those nights, his older son, Lukas, filled in. At the end of the tour, no one knew if Nelson would go out again; five months later, he did. I started following him in February, in Florida. In Key West, Lukas and Annie flanked Nelson as he sat and rested before going on. Annie had her hand on the small of his back and Lukas on his shoulder; they looked like two cornermen coaxing a boxer back into the ring. Nelson suffers from emphysema. He barely survived COVID-19. (He got so sick he wanted to die; Annie told him if he did she would kill him.) His voice is still inky, he struggles for air, but he stays in charge, or lets go, as the moment requires.

“I’m definitely following Willie,” Nelson’s harmonica player, Mickey Raphael, told me. “He sets the tempo. He picks the songs.” Raphael is tall, with dark, curly hair and the easy swagger of a man who has spent his life onstage. When he started with Nelson, in 1973, there was no set list. Every night was “stream of consciousness,” catch-as-catch-can. Now, even with set lists taped to the carpet, Nelson might switch songs or skip ahead, lose his way, or drop verses—things he did as a younger man, too. At the end of a number that’s really careened, he’ll look over his shoulder and cross his arms in an umpire’s safe sign. “We made it,” he’s telling Raphael on these occasions. “We’re home.” (...)

“Willie means more to me than the Liberty Bell,” Jeff Tweedy told me. Tweedy and his band, Wilco, played a few dates with Nelson this year, as part of the annual Outlaw Music Festival, which Nelson headlined along with Bob Dylan. (Other performers included Billy Strings and Lucinda Williams.) Tweedy said he admires Nelson’s vision of America—“a big tent, and it should be”—and the way Nelson says what he thinks without rancor, always punching up. “He doesn’t aim at his fellow-citizens. He aims at corporations. He aims at injustice.”

Nelson has a knack for leaning left without losing the room. He stumped for Jimmy Carter, who was a friend, and for the former congressman and Presidential candidate Dennis Kucinich; he co-chairs the advisory board of the National Organization for the Reform of Marijuana Laws; he has pushed for the use of biofuels, running his tour buses on vegetable oil and soybeans; he opposed the war in Iraq. In 2006, he recorded a Ned Sublette song called “Cowboys Are Frequently, Secretly Fond of Each Other.” “I’ve known straight and gay people all my life,” he told Texas Monthly. “I can’t tell the difference. People are people where I came from.” (“Beer for My Horses,” a hang-’em-high duet with Toby Keith, has aged less well.)

In 2018, when the government began separating families at the southern border, Nelson said, “Christians everywhere should be up in arms.” That fall, he played a new song, “Vote ’Em Out,” at a rally for Beto O’Rourke, who was running for Senate. O’Rourke told me the point wasn’t only the stand Nelson took; it was the idea of Texas he represented. There was a temptation, O’Rourke said, to accept the caricature of Texas as “extreme, conservative, macho, tough-guy,” though for people like him, who’d lived there all their lives, “true Texas is kindness, hospitality, open hearts.” Nelson, he said, embodied “the best of Texas: you can be a freak, a weirdo, a cowboy, a rancher, a cello player, whatever. He’s the patron saint of that—growing his hair, rejecting corporate music, and just being a good fucking human being.”

At Nelson’s concerts, all of those types gather. They always have. In the seventies, when Nelson was still playing dance halls, ranch hands and refinery workers shared the floor with hippies who’d heard his songs on FM radio. It was a volatile mix. At the Half-Dollar, outside Houston, groups of long-haired kids sat in front of the stage as cowboys two-stepped behind them. The cowboys “would start dancing, do a little spin, and kick somebody in the back,” Steve Earle recalled. “Willie caught it out of the corner of his eye.” Nelson stopped the band in the middle of a song. “There’s room for some to sit and for some to dance,” he said, and, as soon as he did so, there was.

“People out there get to clap their hands and sing for a couple hours, and then they go home feeling better,” Nelson said. “I get the same enjoyment that they do—it’s an equal exchange of energy.” As a young man in Texas, Nelson taught Sunday school and considered the ministry. On the bus in Weehawken, I asked if he saw his work as akin to a preacher’s. “Oh, I don’t know about that,” Nelson said. “I don’t try to preach to nobody.” Annie disagreed: “I think he’s a shaman.” Musicians like him draw strangers together, she said. “Let’s face it, we’re being divided intentionally. That’s part of the playbook—divide and conquer. It’s been around a long time. When somebody’s saying hello to somebody without knowing their political ideology, and they’re just enjoying music together, that’s church. That’s healing. That’s really important right now. Really, really important.” (...)

Nelson doesn’t mind doing two or three takes of a number. He bristles at four. Don Was, who produced Nelson’s album “Across the Borderline,” in 1992, told me about recording the title track in Dublin, where Nelson had a night off from touring. They spent an hour working out the arrangement—talking, not playing—then went for the first take. Halfway through the second verse, Was thought, Oh, man, this is unbelievable. Please, nobody fuck up. “He plays this incredible solo in the middle. Third verse, I’m really freaking out—please, nobody. And nobody did.” Kris Kristofferson added harmonies; that was the only overdub. Then Nelson rolled a joint and marked it with a Sharpie, about three-quarters of the way down. He told the house engineer, “I’m going to smoke this joint. When it gets burned down to the blue dot, your mix is done.” Forty-five minutes later, it was. “That’s the mix on the album,” Was said.

These days, Cannon cuts backing tracks with musicians who “get Willie and don’t look at the clock.” Nelson comes in later, as he was doing now, to play and sing. “He has no pitch issues,” Cannon says. “He’s allergic to out-of-tune-ness.” But Nelson plays odd tricks with rhythm—phrasing behind the beat while his guitar rushes forward. “Willie’s timing is so weird,” Raphael told me. “It’s like a snake slithering across the ground.” Nelson is one of the most imitated guitarists in the world, Cannon says, but, without his feel, imitators “sound silly.” When Nelson plays, “even the crazy shit sounds beautiful.” Cannon tries not to sand down the edges: “I love his music too much to screw it up.” (...)

“You never know exactly what he’s going to do,” Micah Nelson told me, describing the concerts he’s played with his dad. He went on, “You’re always present. Nobody’s phoning it in, because you never know where the spirit’s going to take him.” Nelson may sing a verse way ahead of everyone, when they’re “still on the first chord,” and the instinct is to speed up, to catch him, Micah said. “It’s, like, No, no, he’s waiting for us over there, three blocks away.” Nelson lets the band close the gap, then keep going. “He’s singing so outside of the pocket, there is no pocket. He’s obliterating any sort of timing,” Micah continued. Somehow, it works. Any number of times, Micah has thought, Oh, shit, he’s lost the plot. He always finds it again. Playing with Nelson is like performing with the Flying Wallendas, Micah said, or with Neil Young’s band. It’s the opposite of perfectly choreographed shows with backing tracks that all but play themselves. There’s never a safety net. “Obviously, it helps to have great songs,” he added. “Now that I say it, the songs are the safety net. You really can’t go wrong when you have good songs.” (...)

Amy recalled a time when she and her sister were trampled by fans trying to get to their father: “My mom said, ‘He’s not going to really know what that’s like, because they stop when they get to him. They will plow through you to get to him.’ ” Any hard feelings fell away when she thought about the alternative—years her father had spent going nowhere, the life he might have led had he not broken through. “Whatever resentment I had for his fans disappeared when I started looking at it from that perspective.”

by Alex Abramovich, New Yorker | Read more:
Image: Danny Clinch
[ed. What more is there to say about Willie at this point? Well, this profile of a recent tour, is one example. Then there's this, by Bob Dylan:]

I asked Dylan about Nelson, and he wrote back with a warning: “It’s hard to talk about Willie without saying something stupid or irrelevant, he is so much of everything.” He went on:

How can you make sense of him? How would you define the indefinable or the unfathomable? What is there to say? Ancient Viking Soul? Master Builder of the Impossible? Patron poet of people who never quite fit in and don’t much care to? Moonshine Philosopher? Tumbleweed singer with a PhD? Red Bandana troubadour, braids like twin ropes lassoing eternity? What do you say about a guy who plays an old, battered guitar that he treats like it’s the last loyal dog in the universe? Cowboy apparition, writes songs with holes that you can crawl through to escape from something. Voice like a warm porchlight left on for wanderers who kissed goodbye too soon or stayed too long. I guess you can say all that. But it really doesn’t tell you a lot or explain anything about Willie. Personally speaking I’ve always known him to be kind, generous, tolerant and understanding of human feebleness, a benefactor, a father and a friend. He’s like the invisible air. He’s high and low. He’s in harmony with nature. And that’s what makes him Willie.

Playing With Fire At Patrick Mahomes and Travis Kelce's Steakhouse

KANSAS CITY, Mo. — As celebrity restaurant mascots, athletes offer a tidy sense of vertical integration: Why not supply the very calories they need to expend on the field? I’m surprised there are so few successful models. We have all mostly forgotten (or agreed not to talk about) George Brett’s restaurant in Kansas City, Brett Favre’s Wisconsin steakhouse, or those 31 Papa John’s franchises Peyton Manning coincidentally shed two days before the NFL dropped the pizza chain as a sponsor.

Still, tables have been reliably booked at 1587 Prime—a mashup of Patrick Mahomes’s and Travis Kelce’s jersey numbers, along with a word that vaguely connotes “beef”—since it opened in Kansas City in August. I left an eight-year gig as a KC restaurant critic in 2023, but the mania surrounding the opening was enough to summon me out of retirement. Like a washed-up former detective, I couldn’t resist stumbling half-drunk into my old precinct for one last job.

In some respects, a flashy celebrity steakhouse means the same thing everywhere. But it means something else in Kansas City, a cowtown whose economic engine was its stockyards, once the second-largest in the country, and which has struggled for years to cultivate a high-end dining scene. We have some great restaurants, but fundamentally, we’re a city that loathes to dress for dinner. (I felt a swell of civic pride when I learned Travis proposed to Taylor Swift in shorts.) I wondered how Noble 33—the Miami-based fine-dining restaurant group tasked with executing 15 and 87’s vision—would fare here.

In a pure business sense, they seem to be faring just fine. On a recent visit, a server told me that a group of Taylor Swift fans had waited six hours for bar seats, hoping they might catch a glimpse of the singer housing a truffle grilled cheese. Taylor didn’t show. I wish the restaurant had something else to offer them.

If nothing else, 1587 Prime looks nice. The 238-seat, two-story restaurant inside the Loews Kansas City Hotel is riddled with luxury tropes. Everything is bathed in a charmed, golden light. The stairs are marble, the tables are marble, and the servers all wear smart white coats and black ties. The leather-backed menus are enormous—perilous. Manipulating them at a small table covered with expensive glassware made me feel like a horse on roller skates.

Music is ostensibly a theme. Every night, local musicians perform short sets of Motown, jazz, and soul hits, and the performers are universally talented. They’re also chastely miked. The live backing band is never loud enough to compete with diners’ conversation, and while the singers roam around the dining room, they seem trained in the art of extremely brief eye contact that asks nothing of you in return.

The same can’t be said of the patrons. Every time I looked around the room, diners looked back with the defiant stares of people who are used to being watched. The restaurant seems to be drawing in its target clients: people who fly private. On my first visit, our server—a very friendly woman named Debbie—told us she had two tables that had flown in just for dinner.

“There’s this thing I learned about,” she said. “Did you know they have an Uber Jet?”

I did not. I sensed that Debbie and I had both learned this against our will.

To be fair, one of the reasons I kept looking around the room was that everyone’s drinks were on fire. This was, I learned, The Alchemy ($22), a cocktail the restaurant created for Taylor Swift, a woman who has never had to use Uber Jet.

I ordered one, too, and a dedicated server brought out a martini glass with some steel wool tangled around the stem. (Something else to know about 1587 Prime: there are at least two employees whose main job appears to be setting things on fire.)

“How many tables order this every night?” I asked.

“Almost all of them,” she said, with just a hint of resignation.

She lit the drink. The steel wool pulsed with a warm, luxurious shimmer before almost immediately fizzling into a cold pile (yes, this is a metaphor). “The stem might be a little hot,” she warned, pawing the nest away from the glass. The drink tasted like a Cosmo someone had strained through a French Vanilla Yankee Candle.

The Alchemy is in a section of cocktails titled “The Players,” named for the steakhouse’s famous guests. For Mahomes fans, there’s the “Showtime” ($19), a rum and coconut cocktail made with a “Coors Light syrup” that I tragically could not taste. I preferred Kelce’s “Big Yeti” ($24), a nocino-enhanced old fashioned with bitter chocolate notes.

There is a fourth cocktail in the section, named after Brittany Mahomes. I will not be tricked into commenting on it.

The drinks were designed by beverage director Juan Carlos Santana, who’s led menu design at other Noble 33 haunts. This is the only way I can explain why a steakhouse cocktail menu features a “Noble Margarita” ($18), or why the house martini ($23) is laced with fino sherry and fennel-infused Italicus (a sweet, sunny bergamot liqueur). It’s a lovely, nuanced cocktail, and it seems to have been designed in a lab to piss off martini drinkers.

If you’re after a more traditional martini—say, gin and vermouth—you can order the martini “your way” for an extra $10.

“Isn’t this a service most bars offer for free?” my husband asked.

Sure. But most bars don’t come with a “Martini Cart Experience.” The first part of the Experience is using a checklist and a golf pencil to select your ideal spirits, vermouths, and enhancements, whether that’s truffle brine (an additional $5), caviar-stuffed olives (an extra $12) or an accompanying “caviar bump” ($21).

The second part of the Experience is waiting for the cart. The restaurant only has space for one cart per floor, which can create backlogs when multiple tables order martinis. On my first visit, my table waited a modest 12 minutes before the cart became available.

The Experience concluded with a bartender scanning my checklist, building the martini, shaking it (you read that correctly), and straining it into a glass that had been chilled by a light-up contraption resembling a Simon. With the upcharge for the truffle brine, the martini was $38. (...)

Perhaps my mistake was ordering it with a “tableside flambé,” which you can add to any steak here for an extra $27. After conferring with Debbie about whether this was a good idea, she dispatched a second cart with a second fire-oriented employee.

While he worked, I peppered him with questions. Did he man the flambé cart every night? Yes, by choice. “I’ve never worked in a kitchen,” he said. “I just really like fire.” Had he ever singed his shirtsleeves on the cart? “I’m going to tell you guys a little secret,” he replied. He leaned over the table and brushed some hair away from his forehead. Most of his eyebrows were missing.

by Liz Cook, Defector |  Read more:

Images: uncredited

John & Yoko: One to One

A fire alert disrupts the Venice screening of One to One: John & Yoko, Kevin Macdonald and Sam Rice-Edwards’ documentary about Lennon’s rambunctious post-Beatles heyday, when he and his artist wife Ono were first putting down roots in New York. Inside the hushed screening room, the flashing red lights and blaring alarm provide the second big surprise of the night. The first was how much I was enjoying the show.

Short of a documentary that unearths incontrovertible new evidence that he faked his own death, I’m not convinced that the world needs another John Lennon film. The medium, surely, has him well covered already. But Macdonald and Rice-Edwards have managed to find and mine a rich source of material, tightly tucked away amid all the other wildcat wells. Their film turns back the clock to the early 1970s and a benefit gig that occurred around the time of Lennon’s deportation battle with Nixon (see previous documentaries for details) and his extended lost weekend with May Pang (ditto). Crucially, too, it throws this concert against the maelstrom of the US political scene, with a channel-surfing aesthetic that skips from car and Coke commercials to the Attica prison riot and the near-fatal shooting of Alabama governor George Wallace.

While Lennon claims that he spent his first year in New York mostly watching TV, One to One suggests otherwise. Instead he hit the ground running, hurling himself at the action to become the standard bearer and figurehead for whatever progressive leftist cause was doing the rounds that week. The film blends archive footage with a trove of previously unheard phone conversations to show the ways in which he and Ono leveraged their celebrity status and surrounded themselves with a crew of colourful upstarts, from Allen Ginsberg to Jerry Rubin. The oddest of these, perhaps, is the activist AJ Weberman, who is tasked with a mission to raid Bob Dylan’s bins in order to prove what a “multimillionaire hypocrite” the singer has become. Ono pleads with Weberman to apologise, explaining that they need Dylan to perform at a planned “Free the People” concert in Miami, but AJ is unrepentant and initially won’t be budged.

In the event, the Free the People event was cancelled. But Lennon promptly finds a new focus with the One to One benefit for disabled children from the Willowbrook state school. Macdonald and Rice-Edwards have remastered Phil Spector’s muddy original recording so that the footage now plays with a fresh, bullish swagger. This was Lennon’s first full-length concert since the Beatles performed at Candlestick Park and, it transpired, the last he would ever play.

If only more nostalgic music documentaries could muster such a fun, fierce and full-blooded take on old, familiar material. One to One, against the odds, makes Lennon feel somehow vital again. It catches him like a butterfly at arguably his most interesting period, when he felt liberated and unfettered and was living “like a student” in a two-room loft in Greenwich Village. He’s radioactive with charisma, tilting at windmills and kicking out sparks. 

by Xan Brooks, The Guardian |  Read more:

Image: One to One/YT

[ed. Haven't seen this yet, but the link above about May Pang and her relationship with John was fascinating. Didn't know Yoko set them up to take pressure off of John's straying, and that, after a couple years (and an alleged affair of her own), became jealous and reeled him back in.]

Pretty Girl

Jane Birkin
via:

[ed. How did she get mixed up with that wierd Frenchy guy, anyway?]

Favorite Rob Reiner Credits

When Rob Reiner was killed earlier this week, along with his wife and creative partner Michelle, the world of film lost one of its most beloved and respected figures, an artist who had done very good and extremely popular work in a variety of genres, first in front of the camera, then behind it as a writer, producer, and director, and then again in his later life as an actor. All the while, Reiner maintained a spotless reputation as a mensch, in an industry with vanishingly few of those. He was one of the most sophisticated and successful political activists in California, and his work (and money) helped pass the state's groundbreaking marriage equality law. Few filmmakers have had as vast or varied an impact on American life over the last 50 years, which is something that Reiner would surely have found very funny. Here are some of Reiner's films and roles that we love:

Stand By Me

Stand By Me is probably the purest chunk of schmaltz in Rob Reiner's generational early-career run. The movie is oozing with sentiment, factory-designed to squeeze profundity out of every otherwise mundane childhood interaction, and some not so mundane. It pulls out every trouble-at-home cliché to make you root for the kids and add dramatic heft. Richard Dreyfuss's narration should come with an insulin pump.

And yet it works! It works. You root for the kids, and you identify with them; you laugh when you're meant to laugh and cry when you're supposed to; and yes, through the sheen of memory, all those moments with your own childhood pals take on a patina that preserves them as something meaningful. It's distilled nostalgia, which in moviemaking is much easier to fuck up than to get right.

Weapons-grade middlebrow competence was Reiner's strength. That's a compliment, to be clear, especially as Hollywood has come to devalue that skillset and the type of work it produced. He was visually unflashy, almost to an extent that it became his signature as a director. I'm not sure what a Rob Reiner film "looks like." He mostly picked great scripts, made his visual and storytelling choices, and got out of the way to let his actors cook. In Stand By Me, his first crucial decision was to give the movie a main character; the novella focuses on all four boys equally. The second was the casting. Reiner reportedly auditioned more than 300 kids, and got all four exactly right. A Mount Rushmore of child actors could credibly just be the four boys from this film.

It can be easy and is tempting to think of a movie as something that just sort of happens, and succeeds and fails for ineffable reasons, but it's really just a collection of a million different choices being made—most of the big ones by the director—and any one of which, if misguided, could torpedo the whole thing. Stand By Me doesn't work if the kids don't work. For its flaws, every choice that Reiner needed to nail in this movie, he nailed. You can more or less say the same for his entire first 12 years of directing. His hit rate was a miracle—no, not a miracle, that denies agency. It is the collective work of a real-deal genius.  (...)

- Barry Petchesky

When Harry Met Sally

It’s like 90 minutes, and all of them are perfect. Harry and Sally might suffer for their neuroses, but the greatest gift a director can give an audience is a film whose every detail was obsessed over. New York, warm and orange, has never looked better. Carrie Fisher says her lines the only way they could ever sound: You’re right, you’re right, I know you’re right. I want you to know that I will never want that wagon wheel coffee table.

That a film so brisk can feel so lived-in owes to Nora Ephron’s screenplay and also to Reiner’s neat choices, like the split-screen that makes it look like Harry and Sally are watching Casablanca in the same bed, an effect dialed up later in a continuously shot four-way phone call scene that took 60 tries to get right. Every time I watch When Harry Met Sally, I think it must have been impossible to make; the coziness of the movie is cut with something sad and mischievous and hard to describe. Estelle Reiner’s deadpan line reading at Katz’s Deli is a classic, and every family Pictionary night in our house began with someone guessing “baby fish mouth,” but the bit that came to mind first was this scene set at a Giants game: Harry tells Jess about his wife’s affair between rounds of the wave.

- Maitreyi Anantharaman

Michael "Meathead" Stivic in All In The Family

Rob Reiner was proof that every once in a rare while, nepotism is a great idea. Of all the lessons he could glean from his father Carl, one of this nation's undisputed comedic geniuses, he put nearly all of them to best use over his voluminous IMDB page.

The credit that Reiner broke out with was the one that seemed with hindsight to be the least consequential of them all—his straight man/son-in-law/earnest doofus role in the Norman Lear sitcom All In The Family. The show, which for several years was the nation's defining situation comedy, ran through the risible but weirdly prescient venom of Carroll O'Connor's towering performance, and positioned Reiner as the stereotypically liberal son-in-law and foil for O'Connor's cardboard conservative Archie Bunker. Reiner helped frame the show, while mostly serving up setups for O'Connor. He played the part well, but it was not an especially dignified one. I mean, his character's name was Mike Stivic, but he became known universally as "Meathead" because Bunker only referred to him as such. Reiner learned from his father's years with Mel Brooks how to be that acquiescent foil, and if his work in that part did not make him a recognized comedian except to those folks who knew how comedy actually works, it indisputably gave him an eight-year advanced education on all the things required to make funny. Those studies would serve him well in his director's chair. His gift was not in being the funny, but in building sturdy and elegant setups for the funny, and there has never been a good comedy movie without that. The Princess Bride doesn't work for 10 minutes without Cary Elwes, and Elwes's performance wouldn't work if his director did not repeatedly put him in position to succeed.

Maybe Reiner would not have gotten the AITF gig without being his father's son—Richard Dreyfuss also wanted the role and Harrison Ford turned it down, for what that may be worth—but sometimes nepotism works for those outside the family. Reiner wrote three of the 174 episodes in which he appeared; he learned to thrive behind and off to the side of the camera. It all counted, it all contributed, and every credit Reiner is credited with here owes some of its shine to that television show, which in turn owes its existence to The Dick Van Dyke Show and his father and Mel Brooks's work with The 2000-Year-Old Man and Your Show Of Shows. That takes us back 75 years, into the earliest days of the medium, which may as well be the entire history of American comedy. Every giant stood on the shoulders of another, and that giant did the same. It is all of a piece, and IMDB would be half as large a quarter as useful without them, and him. 

- Ray Ratto

This Is Spinal Tap

In a particularly on-brand bit of trivia, I first became aware of This Is Spinal Tap through Guitar Hero II. The titular band’s hit “Tonight I’m Gonna Rock You Tonight” was downloadable content for that game, and I spent hours trying to perfect it before I ever thought about watching the movie it hailed from. I did eventually do it, and I remember exactly where I was—in Venezuela in the summer of 2007, traveling around for the Copa América—because Spinal Tap is a near-flawless movie, and one that seared itself into my brain. I can’t recall with certainty, but I’m pretty sure that this is when I first became aware of Rob Reiner—I knew his dad from Ocean’s Eleven, another perfect movie—and Spinal Tap is such a stunning collection of talent that it’s hard to pick out a favorite role or MVP. Here’s the thing about that, though: The best and most important performance in the film might be from Reiner himself, because the movie doesn’t work as well as it does without him.

On the one hand, this is obvious; he directed the movie and co-wrote it, so his fingerprints are quite naturally all over it. And yet, in a movie full of massive characters and comedians perfectly suited for those roles, Reiner’s performance as the flabbergasted documentarian is what makes the whole thing hang together. Reiner was a comedic genius in his own right, but I think the thing I appreciate most about Spinal Tap whenever I watch it is how much he understands about his cast’s strengths and how much he allows himself to recede into the background while still working to guide the jokes to their best conclusions. Every great comedy needs a straight man, and Reiner’s Marty DiBergi is certainly that, but the movie is so funny, and Reiner is such a welcome presence on screen, that even DiBergi gets to be effortlessly hilarious. He does this, for the most part, just by playing an ostensibly normal person and turning that all up to, well, 11.

Let’s take what I consider one of the most iconic comedic scenes of all time, and certainly the one that I have quoted the most in my life: “It’s one louder.”

Christopher Guest is perfect in this scene, unsurprisingly; his Nigel Tufnel is an idiot, and the movie gets a lot of humor out of that fact throughout, and especially here. However, Reiner’s plain-spoken incredulity over the idiocy is what really elevates the scene to me. You can feel his character grappling with this concept throughout: First with a plain-spoken revelation (“Oh I see, and most of the amps go to 10”), but then he comes in with the setup: “Why don’t you just make 10 louder and make 10 be the top number, and make that a little louder?” Every single time I watch this scene, the pause before Guest goes “These go to eleven” makes me giggle in anticipation.

Spinal Tap is hilarious in its own right, and also birthed the mockumentary genre; it’s crazy to think about all of the things that the movie directly influenced, from Guest’s own filmmaking work (shout out Best In Show), to Drop Dead Gorgeous, on through Popstar: Never Stop Never Stopping. God, I love that last one, and so many things that work in Popstar are directly traceable to the work Reiner did on Spinal Tap. (Spinal Tap also birthed a sequel just this year; I haven’t watched it yet, mainly because of how much I love the original and don’t need more from this stupid British band, but I am relieved to report that I’ve heard it’s a fine enough time at the movies.)

That This Is Spinal Tap was Reiner’s directorial debut only adds to the absurdity. Who produces not just a masterpiece, but such an utterly distinctive piece of work in their first real attempt? The answer, really, is that Reiner was a master, and he would go on to prove that over a historic run over the next decade, making Stand By Me, The Princess Bride, When Harry Met Sally, Misery, and A Few Good Men in just eight years. Ridiculous. This Is Spinal Tap is my favorite of all of those, though, and one of the most rewatchable movies ever made. Hell, as I’m writing this, I just remembered the scene where Reiner reads the band some reviews (“The review you had on Shark Sandwich, which was merely a two-word review just said … Shit Sandwich”) which is also among the funniest things put to film. The whole movie is strewn with gems like that. What a gift.

- Luis Paez-Pumar

by Defector Staff, Defector |  Read more:
Images: Andy Schwartz/Fotos International/Getty Images; Harry Met Sally, Spinal Tap (YouTube).]

[ed. See also: As You Wish: Rob Reiner (1947-2025). Ebert.com]

The Bookie at the Center of the Ohtani Betting Scandal

It was a round of poker, fittingly, that upended Mathew Bowyer’s life in spectacular fashion. While he preferred to sate his appetite for risk by playing baccarat, poker had served as his formative introduction to the pleasures and possibilities of gambling. Back in the early Nineties, as an enterprising high school student in Orange County, California, Bowyer ran a regular game out of his childhood home that provided a template for what he later organized his adult life around on a dizzying scale: the thrill of the wager, the intoxicant of fast money, and the ability to shimmy into worlds inaccessible to most. Unlike so many of Orange County’s native sons, for example, Bowyer wasn’t raised with access to bottomless funds. But his adolescent poker winnings netted him enough to buy a pickup, which he tricked out with a thunderous subwoofer that ensured that his presence was felt even when he wasn’t seen.

Thirty years later, on Sept. 8, 2021, Bowyer was behind the wheel of a very different vehicle, his white Bentley GT Continental, driving to a very different poker game. Held in a hotel conference room in San Diego, it was hosted by some players and staff of the L.A. Angels, who were in town for two games against the Padres. For Bowyer, then a 46-year-old father of five who could be mistaken for a retired slugger — confident gait, hulking arms mosaicked in tribal tattoos — attending was a no-brainer. These were the back rooms where he cultivated new clients to expand what he referred to, cryptically, as “my business.”

During the poker game, Bowyer and one of his friends, a stocky guy named Michael Greenberg who had been a fixture at those long-ago high school poker games, began talking to a man seated at the card table. Japanese, slight in build, sporting a gray T-shirt, with inky hair cut into a modish bowl, neither Greenberg nor Bowyer yet knew the man’s name — Ippei Mizuhara. But both were aware that he was the interpreter and close friend of a player being heralded as the most extraordinary in baseball history: Shohei Ohtani, the two-way phenomenon who was then in his third year with the Angels, and finishing up a transcendent season in which he would hit 46 home runs, strike out 156 batters, and be named the American League Most Valuable Player. This connection, however, was not the reason Bowyer was keen to talk to Mizuhara. Between hands at the poker table, the interpreter was obsessively placing bets on sports through his phone.

Bowyer sidled up for a brief conversation — one he’d later come to spend many sleepless nights replaying in his mind.

“What are you betting on?”

“Soccer,” replied the interpreter.

“I run my own site,” said Bowyer, speaking as he always did: polite tone, penetrating eye contact. “We do soccer — we do it all. And with me, you don’t need to use your credit card. I’ll give you credit.” He extended his hand. “My name’s Matt.”

“I’m Ippei.”

“Ippei, if you’re interested, hit me up.”

And that was that, an exchange of the sort that Bowyer had been finessing for the better part of two decades in constructing one of the largest and most audacious illegal bookmaking operations in the United States. He’d had versions of this talk on manicured golf courses, over $5,000 bottles of Macallan 30 scotch, while flying 41,000 feet above the Earth in private jets comped by casinos, and lounging poolside at his palatial Orange County home. He’d had the talk with celebrities, doctors, day traders, trial lawyers, trust-fund scions. Often nothing came of it. But sometimes it led to a new customer — or “player,” in his industry’s parlance — adding to a stable of nearly 1,000 bettors who placed millions in weekly wagers through Bowyer. He used the bulk of his earnings to fuel his own ferocious thirst for gambling and the attendant lifestyle, escaping often to villas at Las Vegas casinos for lavish sprees that earned him a reputation as one of the Strip’s more notorious whales — a high roller with an icy demeanor doted on by the top brass of numerous casinos.

In this case, however, the exchange with Mizuhara sent Bowyer down a different path. Shortly after the poker game, he set up Mizuhara with an account at AnyActionSports.com, the site Bowyer used for his operation, run through servers in Costa Rica. It was the start of a relationship that, while surreal in its bounty, would eventually come to attract the unwanted attention of the Department of Homeland Security, the criminal division of the Internal Revenue Service, Major League Baseball, the Nevada Gaming Control Board, and, as Bowyer’s illicit empire crumbled, the world at large.

‘Victim A’

Two years later, in December 2023, Shohei Ohtani signed what was then the largest contract in professional sports history with the Los Angeles Dodgers: 10 years, $700 million. The deal for “Shotime” dominated the sports media for months. But on March 20, 2024, news broke that threatened to derail the show just as it was beginning.

The revelation that millions of dollars had been transferred from Ohtani’s bank account to an illegal bookmaker surfaced in dueling reports from ESPN and the Los Angeles Times. Both centering on his then-39-year-old interpreter, Ippei Mizuhara, the dispatches were as confounding as they were explosive. In an interview with ESPN, Mizuhara initially presented himself as a problem gambler, declared that Ohtani was not involved in any betting, and explained the payments as Ohtani bailing out a friend, going so far as to describe the two of them sitting at Ohtani’s computer and wiring the money.

But the following morning, before ESPN went live, Mizuhara disavowed his earlier statements. The Dodgers immediately fired Mizuhara; investigations were launched by MLB and the IRS; and five days later, Ohtani issued a statement denying any role in a scandal that echoed unsavory chapters of the sport’s past. “I never bet on sports or have willfully sent money to the bookmaker,” Ohtani said. “I’m just beyond shocked.”

Given the whiplash of shifting narratives, the speculation that followed was inevitable. Flip on talk radio, or venture into a conspiratorial corner of the internet, and you were treated to bro-inflected theorizing as to what really happened, what Ohtani really knew. Equally intriguing was the timing. The scandal erupted at a moment when the longtime stigma surrounding sports betting had, following a 2018 Supreme Court ruling that paved the way for wider legalization, given way to a previously unfathomable landscape where pro athletes had become spokespeople for entities like DraftKings and FanDuel; where ESPN operated its own multimillion-dollar sportsbook; and where Las Vegas, a town historically shunned by professional sports leagues, had just celebrated its reinvention as a sporting mecca by hosting the Super Bowl. But if such factors tempered the public’s instinct to rush to the harshest judgments, the ordeal also revealed how the corporatization of sports betting had done little to snuff out a secretive underworld estimated to be responsible for $64 billion in illicit wagers annually. (California is one of 11 states where sports betting remains illegal.)

Yet perhaps most remarkable was the speed at which the matter was seemingly resolved. Acting with uncharacteristic swiftness, the federal government issued a scathing criminal complaint against Mizuhara just three weeks later — on April 11 — that supported Ohtani’s narrative. The numbers were vertigo-inducing. Over roughly 24 months, Mizuhara had placed more than $300 million in bets, running up a debt of $40.6 million to an illegal bookmaking operation. To service it, the government alleged, Mizuhara himself became a criminal, taking control of one of Ohtani’s bank accounts and ­siphoning almost $17 million from the superstar. In June, Mizuhara pleaded guilty to bank and tax fraud.

One person who was not shocked by any twist in this saga was a central character who, throughout, remained an enigma: Mathew Bowyer. Since meeting Mizuhara at that poker game in San Diego, he had received at least $16.25 million in wires directly from Ohtani’s account, had poured most of it into conspicuous escapades in Vegas, and had been braced for a reckoning since the previous October, when dozens of armed federal agents raided his home. While the raid inadvertently unearthed the Ohtani-Mizuhara ordeal, the mushrooming scandal obscured a more complex, far-reaching, and ongoing drama. The agents who descended upon Bowyer’s home were not interested in the private misfortunes of a baseball superstar, but rather in exposing something Bowyer understood more intimately than most: how Las Vegas casinos skirted laws — and reaped profits — by allowing major bookies to launder millions by gambling on the city’s supposedly cleaned-up Strip.

by David Amsden, Rolling Stone |  Read more:

Image: Philip Cheung/Kyodo AP/Matthew Bowyer