Such troop worship is trite and tiresome, but that’s not its primary danger. A nation that continuously publicizes appeals to “support our troops” is explicitly asking its citizens not to think. It is the ideal slogan for suppressing the practice of democracy, presented to us in the guise of democratic preservation. (...)
The troops are now everywhere. They occupy bases and war zones throughout the Arab world and Central Asia and have permanent presence in dozens of countries. They also occupy every tract of discursive territory in the United States. The troops are our omnipresent, if amorphous, symbols of moral and intellectual austerity.
No televised sporting event escapes celebration of the troops. Networks treat viewers to stars and stripes covering entire football fields, complementing the small-but-always-visible flags the studio hosts sport on their lapels. The national anthem is often accompanied by fighter jets and cannon blasts. Displays of hypermasculine prowess frame the reciprocal virtues of courage and devotion embedded in American war mythology.
Corporate entities are the worst offenders. On flights, troops are offered early boarding and then treated to rounds of applause during the otherwise forgettable safety announcements. Anheuser-Busch recently won the Secretary of Defense Public Service Award and in 2011 “Budweiser paid tribute to America’s heroes with a patriotic float in the Rose Parade®.” The Army’s website has a page dedicated to “Army Friendly Companies”; it is filled with an all-star lineup of the Forbes 500 as well as dozens of regional businesses.
I do not begrudge the troops for availing themselves of any benefits companies choose to offer, nor do I begrudge the companies for offering those benefits. Of greater interest is what the phenomenon of corporate charity for the troops tells us about commercial conduct in an era of compulsory patriotism.
by Steven Salaita, Salon | Read more:
Image: AP/Mark J. Terrill
