“It’s hard to get in trouble drinking Miller Lite,” was my father’s advice, dispensed repeatedly throughout my young adulthood—usually after he’d spied me carefully tipping an over-hopped beer out of a florid can and into a stupidly shaped glass. For years, I wrote off his wisdom as the curmudgeonly philosophy of a man too stubborn to join the Craft Beer Revolution. Why would anyone still drink mass-produced piss water when you could stock your fridge with $21 four-packs made with love and genius by regional artisans? It was like watching a black-and-white boob tube in the age of 4K flatscreens.
In my 20s, I turned enjoying craft beer—and booze in general—into a minor hobby. I stood in long lines to buy limited releases from various “gypsy brewers.” I nursed recurring obsessions with Monastrell wines from Jumilla. I hunted down vintage bourbon; National Distillers–era Old Grand-Dad was a particular fixation.
In retrospect, I can see that this was something of a defense mechanism. After growing up working-class, I went to college and then graduate school at fancy private institutions, which put me in constant contact with people who had family money, or were simply from hipper places than I am. You may have a trust fund and come from a stock of people who “summer,” I reasoned, but I’ll be damned if you know more about food or alcohol than I do. I viewed drinking decent tipple as part of what it meant to be civilized. To some extent, I still believe that. But now I also believe that most of the time, it’s Miller Time.
The conversion happened slowly. It began with a search for a beer that I could drink while watching Monday Night Football, but that also wouldn’t leave me feeling grimy when I woke up to teach my 8 a.m. class. As I entered my third decade of life, I’d found that microbrews, with their high alcohol content, made me feel a bit suboptimal the next day, even when I consumed only one or two. Before long, my Miller Mondays made me realize that this 4.2 percent ABV “macro-lager” had many applications I had not previously considered: It was a treat for mowing the lawn. It prevented me from getting too drunk at weddings. It could be reliably consumed during a hot-afternoon cookout without requiring me to take a nap. This small pleasure was even cheap! At my local bottle shop, a sixer of tall boys rings out at $7.49.
The problem with craft beer is how easily it can make you, as my dad says, “get in trouble.” One double IPA is not enough, but two is one-half too many. Two sours is one-half too few, but three is instant heartburn. Boozy imperial stouts are best consumed in eight-ounce increments, but they tend to come in 22-ounce bombers. The math doesn’t math. Miller Lite, by contrast, is an honest beer. If you find yourself Miller Lite drunk, most likely the issue is not that you shouldn’t have had that last beer; you shouldn’t have had those last four.
Miller Lite is not a great beer. It’s not even an okay beer. Miller Lite is a bad beer but an incredible beverage. It is neither complicated nor offensive, and it derives its magic from this bland alchemy, this delicate equipoise of fizzy nothingness. Miller Lite does not demand your attention. It does not slap you in the face with flavor; in fact, you’d be hard-pressed to identify any flavor at all. Gun to my head, I’d say it vaguely recalls … sandwich bread? Frozen corn? Off-brand Cheerios, maybe? The tasting notes provided by the Miller Brewing Company include such descriptors as “light to medium body,” “clean,” and “crisp,” all of which are not tastes but textures, as if the most flattering thing the manufacturer has to say about its own beer is that “you will notice it in your mouth.” A review on the brew-rating website Beeradvocate notes that Miller “is a beer best observed in bunches”—a beverage whose most favorable quality is quantity.
This is a beer that provides you with absolutely nothing to think about. It offers a break from the quest to find novel gustatory experience that has come to substitute for culture among much of the American professional class. To drink Miller Lite is to declare that you are a well-adjusted adult—that you do not require excitement at every juncture, that you are capable of sitting with your thoughts, that you have the patience and strength of character to build a buzz slowly.
by Tyler Austin Harper, The Atlantic | Read more:
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[ed. 100%. Lite is the best of the worst, and will always be the beer that brought the concept of "light" (as in "less calories"), into the public's conciousness. Interestingly, where I live, you can only find it in 16oz 12 packs; regular 12oz cans only come in cases (no 6 packs). Not sure of the message there...]
