Friday, July 1, 2011

Juliane Koepcke

[ed.  Granted, the gonzo-style narrative is a bit lame and hyperbolic, but the actual story of Juliane Koepcke is quite amazing.]

On Christmas Eve 1971, in the skies above the desolate, remote jungles of Peru, LANSA Flight 508 got its ass rocked like a hurricane by a ginormous bolt of lightning that blew the entire fuselage apart like a humongoid human-filled flying pipe bomb with wings.  Juliane Koepcke, a quiet seventeen year-old high school senior on her way to visit her father, fell two miles out of the sky, without a parachute, crunching into the dirt floor of the Amazon Rain Forest with enough velocity to fracture the skull of Bahamut the World Fish.  When she somehow miraculously awoke and came to her senses (a feat which few of her fellow passengers managed to accomplish), she was still strapped in to her seat.  She had a broken collarbone, a severe concussion, deep cuts in her arms and legs, and one of her eyes had been swollen shut like Stallone the end of Rocky II.  You know, the sort of injuries you'd expect from someone who just plummeted through a few thousand feet of freefall and splashed down in a goddamned rainforest.

Juliane unbuckled her apparently-indestructible airline seat belt (she was obviously paying attention when the flight attendant was going through that whole "here's how you properly fasten your safety belt" portion of the spiel) and briefly surveyed the wreckage.  All she saw were corpses and empty seats. She was alone in the Amazon, with the thick canopy jungle above her preventing her from signaling for help, and effectively crotch-stomping any hope for a successful or timely rescue.  Juliane Koepcke had no food, no tools, no gear, no powerbars, no means to make fire, no maps, and no compass.  Shit, she only had one shoe, having lost the other one during that whole "careening through the atmosphere" thing, which I guess is understandable.  It was just her and the wilderness, mano-e-womano.


The Amazon.

Los Amigos Invisibles



The Dream by Henri Rousseau

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The Near-Extinction Of American Bison In The 1800’s

Slaughter of American Bison Photograph

As the populations of the United States pushed West in the early 1800’s, a lucrative trade for the fur, skin, and meat of the American Bison began in the great plains. Bison slaughter was further encouraged by the US government as a means of starving out or removing Native American populations that relied on the bison for food. Hunting of bison became so prevalent that travelers on trains in the Midwest would shoot bison during long-haul train trips.

Once numbering in the hundreds of millions in North America, the population of the American Bison decreased to less than 1000 by 1890. Thanks in large part to conservation efforts undertaken by Theodore Roosevelt and by the US government, there are now over 500,000 bison in America.

Bison Skulls In Front Of Train Picture

Piles of American Buffalo Skulls Photo

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We Call It Brown


If you heard the words “Tempest,” “Turbulence” and Tornado Watch,” you might head for the basement — fast.

Paint manufacturers want you to head for the living room.

In a redoubled effort to capture consumers’ attention in this sputtering economic recovery, some paint companies are hoping to distinguish their brands with names that tell a story, summon a memory or evoke an emotion — even a dark one — as long as they result in a sale.

What they do not do is reveal the color.

“For a long time we had to connect the color name with the general color reference,” said Sue Kim, the color trend and forecast specialist for the Valspar paint company. “But now,” Ms. Kim added, “we’re exploring color names that are a representation of your lifestyle.”

Thus, Valspar, which once featured Apricot 1 through Apricot 6, now offers Weekend in the Country, a name that might put you in mind of an idyllic getaway or a Stephen Sondheim tune but that will not convey a specific hue. (For the record, it is the color of mud — perhaps not such a great weekend after all.)

Tyson Projected

In a ceremony on June 10, Mike Tyson’s Hall of Fame photo and plaque were unveiled. The lead-up to this event—along with a new reality show about Tyson’s intriguing passion for pigeon fancying—has brought him back into the media spotlight. Tyson was the last great popular champion of the twentieth century, the last of what may well have been the age of prominent public boxers, a period that extended from Jack Johnson to Muhammad Ali, and saw its denouement with Tyson. Twenty-five years after he roared onto the scene we still speak of Tyson and not James “Buster” Douglas—the man who defeated Tyson—because we are, for some reason, still hungry to understand the particular life that this particular man was fighting for. And we’re still not getting it quite right.

Tyson received the traditions of boxing in two ways: by day, in the light of the gym, through the grueling regimen of his trainers, and at night, sitting alone in the dark, watching old boxing films. Every night, reel after reel of images, projected onto a white bedsheet in his room, washed over the young Tyson. These silent, dancing forms followed him into the world of sleep.

Before he became, at age 20, the youngest heavyweight champion in history, the most discussed boxer since Muhammad Ali, Tyson was a teenaged boxing geek. In a shy, high-pitched lisp, he could recite the date, place, and result of every canonical fight. He cited lesser known fighters, non-heavyweights like Ad Wolgast and Panama Al Brown. He could describe every clinch, slip, bob and weave, combination, dirty trick, and the angle of each significant punch thrown in the 20th century.

In those grainy images Tyson saw men not athletes. He would later say, “I never liked sports.” Sports were mere “social events.” Boxing, to Tyson, was different. It was authentic. The old films, and dozens of boxing books he studied, provided him with more than models for fighting—they taught him a sensibility for living, the manners and mores of the beautiful male: how to walk, dress, talk, smile, and shave. Like those men, both black and white, Tyson dispensed with the fineries of a robe or socks in the ring. He parted his hair like Harry Greb, wore black shoes and trunks like Jack Dempsey, gold teeth like Jack Johnson. Outside of the ring, he dressed in the baggy sweaters and newsie caps of his heroes from the ’30s.

Burgers, Beer, and Breakfast: An American Food Road Trip

Ottenhoff_Food_6-24_thumb.jpgI recently drove across America for a new job and had the privilege of tasting some of the best of what America has to offer. I ate crab cakes in Baltimore, brats in Sheboygan, and fish tacos in San Jose. I enjoyed Mexican food in Virginia, Cornish pasties in Nevada, and Italian beef in Chicago. I crushed fully loaded Five Guys burgers, "Animal Style" In-N-Out burgers, and Culver's ButterBurgers with Wisconsin cheddar and bacon.

Before I get into the details of the trip, I have to add the disclaimer that my road trip did not take me through Dixie, the Southwest, or Philly/Jersey/New York* (see footnote below). A discussion about the best food in America without including those regions is like talking about the best pitchers of all time and omitting Greg Maddux, Nolan Ryan, and Roger Clemens. It's just not accurate.

But I could visit only so many places on my food adventure. In the course of two weeks, I drove my 4Runner from the Chesapeake Bay to the San Francisco Bay, taking numerous pit stops and mini-vacations along the way to eat with my family, friends, and girlfriend. We dined at dives and four-star restaurants and ate healthy and junk. I surely missed some legendary spots along the way, but as with any good survey, I think I took a pretty solid sample.

Industrial Heartland (Baltimore, Pittsburgh, Chicago)

I began in Baltimore with crab cakes at Ryleigh's Oysters. I'd usually choose to pick my crabs—preferably #1's from T.L. Morris in Trappe, Maryland, with a cold Bud—but Ryleigh's was good. If you want the best crab cakes in the Mid-Atlantic, your best bet is Faidley's Market in Baltimore or Kinkead's in D.C. 

Primanti Brothers, Pittsburgh 

My next stop was Pittsburgh, where I hit Primanti Brothers for the Almost Famous Pitts-Burger cheesesteak. It's really a burger patty (not a Philly-style steak), topped with provolone**, tomato, and slaw, and stuffed with fries. Legend has it that founder Joe Primanti, who started the business from a cart in downtown Pittsburgh during the Great Depression, put fries on the sandwiches so that steelworkers and truckers could eat a full meal on the job with one hand.

Thursday, June 30, 2011

Jimmy Scott



Jimmy Scott (born July 17, 1925), aka "Little" Jimmy Scott, is an American jazz vocalist famous for his unusually high contralto voice which is due to Kallmann's syndrome, a very rare genetic condition. The condition stunted his growth at four feet eleven inches until, at age 37, he grew another 8 inches to the height of five foot seven inches. The condition prevented him from reaching puberty, leaving him with a high, undeveloped voice, hence his nickname "Little" Jimmy Scott.
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Evolution Made Us All

Four Floors, Eight Stories


[ed.  Expand screen for best effect.]

Book Book


Hardback cover softens the blows.


Protecting your MacBook is a top priority and it’s job one for BookBook. Slip your Mac inside the velvety soft, padded interior. Zip it closed and your baby is nestled between two tough, rigid leather hardback covers for a solid level of impact absorbing protection. The rigid spine serves as crush protection for an additional line of defense. BookBook creates a hardback book structure that safeguards your MacBook like few other cases can. Far better than any floppy neoprene bag ever will. End of story.

Yusuf Islam (Cat Stevens)


It's not time to make a change,
Just relax, take it easy.
You're still young, that's your fault,
There's so much you have to know.
Find a girl, settle down,
If you want you can marry.
Look at me, I am old, but I'm happy.

I was once like you are now, and I know that it's not easy,
To be calm when you've found something going on.
But take your time, think a lot,
Why, think of everything you've got.
For you will still be here tomorrow, but your dreams may not.

How can I try to explain, when I do he turns away again.
It's always been the same, same old story.
From the moment I could talk I was ordered to listen.
Now there's a way and I know that I have to go away.
I know I have to go.

It's not time to make a change,
Just sit down, take it slowly.
You're still young, that's your fault,
There's so much you have to go through.
Find a girl, settle down,
if you want you can marry.
Look at me, I am old, but I'm happy.

All the times that I cried, keeping all the things I knew inside,
It's hard, but it's harder to ignore it.
If they were right, I'd agree, but it's them you know not me.
Now there's a way and I know that I have to go away.
I know I have to go.

Going Deeper - The End of Demographics

Marketers have built a temple that needs to be torn down. Demographics have defined the target consumer for more than half a century — poorly. Now, with emerging interest graphs from social networks, behavioral data from search outlets and lifecycle forecasting, we have much better ways of targeting potential customers.

The rise of mass-produced consumer goods also brought the rise of mass-market advertising. In the 1950s and 1960s, the goal of television was to aggregate the most possible eyeballs for advertisers. In order to convince consumers that an advertising message was relevant to them, consumers had to buy the idea that they were just like everyone else.

Marketers created that buy-in by bucketing people into generations. When you lump 78 million people into one group called “Baby Boomers,” it’s much easier to sell them stuff, especially when consumers accepted their generational classification.

But now, that entire system has broken down. The year that someone was born will not tell you how likely he is to buy your product.

Fragmentation is now the norm because the pace of change is accelerating. Generations have been getting smaller because there are fewer unifying characteristics of young people today than ever before:


With the recent rise of the social web, people self-select into groups so small, so fragmented, and so temporal, that no overarching top-down approach could be successful at driving marketing performance.

Marketers have responded by adding more demographic information to the mix, but even that is a losing battle. I worked with one client who was introducing a technology product, and had identified a target market of “connected consumers.” Connected consumers were 34-55, had a household income over $120k, and read technology publications regularly. This target market represented 14 million consumers.

They were targeting 14 million consumers to sell 50,000 units — that means they were hoping for 3.5 sales for every 1,000 people with whom they connected through their marketing.

What if, instead, you could get 500 sales from every 1,000 people you marketed to?

It’s possible through psychographic profiling. Psychographics look at the mental model of the consumer in the context of a customer lifecycle. Amazon.com has long been a leader in this space, through innovations like “recommended products” and “users like me also bought.” Its algorithms have learned to predict its users, and what they are interested in. And now, there are a number of tools that any business can use to leverage psychographics.

As Much as $18 Billion "Missing" in Iraq

From a story posted at Al Jazeera:
Osama al-Nujaifi, the Iraqi parliament speaker, has told Al Jazeera that the amount of Iraqi money unaccounted for by the US is $18.7bn - three times more than the reported $6.6bn... "Iraq's development fund has lost around $18bn of Iraqi money in these operations - their location is unknown. Also missing are the documents of expenditure...

The Bush administration flew in a total of $20bn in cash into the country in 2004. This was money that had come from Iraqi oil sales, surplus funds from the UN oil-for-food programme and seized Iraqi assets. Officials in Iraq were supposed to give out the money to Iraqi ministries and US contractors, intended for the reconstruction of the country...

The Los Angeles Times reported last week that Iraqi officials argue that the US government was supposed to safeguard the stash under a 2004 legal agreement it signed with Iraq, hence making Washington responsible for the cash that has disappeared.

Pentagon officials have contended for the last six years that they could account for the money if given enough time to track down the records. The US has audited the money three times, but has still not been able to say exactly where it went...

"Safeguarding the money was up to the Americans ... after the invasion, provisional authority here was run by the American military.

"Piles and piles of shrink-wrapped US dollars came here, but the cash coming in is not the important part - it is what happened to it after [it got here].

"There are no documents to indicate who got it, where it was spent and what was ever built from it."
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Neil Young


Gravel

By Alice Munro
At that time we were living beside a gravel pit. Not a large one, hollowed out by monster machinery, just a minor pit that a farmer must have made some money from years before. In fact, the pit was shallow enough to lead you to think that there might have been some other intention for it—foundations for a house, maybe, that never made it any further.

My mother was the one who insisted on calling attention to it. “We live by the old gravel pit out the service-station road,” she’d tell people, and laugh, because she was so happy to have shed everything connected with the house, the street—the husband—with the life she’d had before.

I barely remember that life. That is, I remember some parts of it clearly, but without the links you need to form a proper picture. All that I retain in my head of the house in town is the wallpaper with Teddy bears in my old room. In this new house, which was really a trailer, my sister, Caro, and I had narrow cots, stacked one above the other. When we first moved there, Caro talked to me a lot about our old house, trying to get me to remember this or that. It was when we were in bed that she talked like this, and generally the conversation ended with me failing to remember and her getting cross. Sometimes I thought I did remember, but out of contrariness or fear of getting things wrong I pretended not to.

It was summer when we moved to the trailer. We had our dog with us. Blitzee. “Blitzee loves it here,” my mother said, and it was true. What dog wouldn’t love to exchange a town street, even one with spacious lawns and big houses, for the wide-open countryside? She took to barking at every car that went past, as if she owned the road, and now and then she brought home a squirrel or a groundhog she’d killed. At first Caro was quite upset by this, and Neal would have a talk with her, explaining about a dog’s nature and the chain of life in which some things had to eat other things.

“She gets her dog food,” Caro argued, but Neal said, “Suppose she didn’t? Suppose someday we all disappeared and she had to fend for herself?”

“I’m not going to,” Caro said. “I’m not going to disappear, and I’m always going to look after her.”

“You think so?” Neal said, and our mother stepped in to deflect him. Neal was always ready to get on the subject of the Americans and the atomic bomb, and our mother didn’t think we were ready for that yet. She didn’t know that when he brought it up I thought he was talking about an atomic bun. I knew that there was something wrong with this interpretation, but I wasn’t about to ask questions and get laughed at.

Neal was an actor. In town there was a professional summer theatre, a new thing at the time, which some people were enthusiastic about and others worried about, fearing that it would bring in riffraff. My mother and father had been among those in favor, my mother more actively so, because she had more time. My father was an insurance agent and travelled a lot. My mother had got busy with various fund-raising schemes for the theatre and donated her services as an usher. She was good-looking and young enough to be mistaken for an actress. She’d begun to dress like an actress, too, in shawls and long skirts and dangling necklaces. She’d left her hair wild and stopped wearing makeup. Of course, I had not understood or even particularly noticed these changes at the time. My mother was my mother. But no doubt Caro had. And my father. Though, from all that I know of his nature and his feelings for my mother, I think he may have been proud to see how good she looked in these liberating styles and how well she fit in with the theatre people. When he spoke about this time later on, he said that he had always approved of the arts. I can imagine now how embarrassed my mother would have been, cringing and laughing to cover up her cringing, if he’d made this declaration in front of her theatre friends.

Well, then came a development that could have been foreseen and probably was, but not by my father. I don’t know if it happened to any of the other volunteers. I do know, though I don’t remember it, that my father wept and for a whole day followed my mother around the house, not letting her out of his sight and refusing to believe her. And, instead of telling him anything to make him feel better, she told him something that made him feel worse.

She told him that the baby was Neal’s.

Was she sure?

Absolutely. She had been keeping track.

What happened then?

My father gave up weeping. He had to get back to work. My mother packed up our things and took us to live with Neal in the trailer he had found, out in the country. She said afterward that she had wept, too. But she said also that she had felt alive. Maybe for the first time in her life, truly alive. She felt as if she had been given a chance; she had started her life all over again. She’d walked out on her silver and her china and her decorating scheme and her flower garden and even on the books in her bookcase. She would live now, not read. She’d left her clothes hanging in the closet and her high-heeled shoes in their shoe trees. Her diamond ring and her wedding ring on the dresser. Her silk nightdresses in their drawer. She meant to go around naked at least some of the time in the country, as long as the weather stayed warm.

That didn’t work out, because when she tried it Caro went and hid in her cot and even Neal said he wasn’t crazy about the idea.

What did he think of all this? Neal. His philosophy, as he put it later, was to welcome whatever happened. Everything is a gift. We give and we take.

I am suspicious of people who talk like this, but I can’t say that I have a right to be.

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