Ida M. Tarbell, a writer for
McClure’s Magazine, a
general-interest monthly, was chatting with her good friend and editor,
John S. Phillips, in the magazine’s offices near New York’s Madison
Square Park, trying to decide what she should take on next.

Tarbell, then forty-three years old, was already one of the most
prominent journalists in America, having written popular multipart
historical sketches of Napoleon, Lincoln, and a French revolutionary
figure known as Madame Roland, a moderate republican guillotined during
the Terror. Thanks in part to her work,
McClure’s circulation had jumped to about 400,000, making it one of the most popular, and profitable, publications in the country.
Phillips, a founder of the magazine, was its backbone. Presiding over
an office of bohemians and intellectuals, this father of five was as
calm and deliberative as the magazine’s namesake, S. S. McClure, was
manic and extravagant. Considered by many to be a genius, McClure was
also just an impossible boss—forever steaming in from Europe, throwing
the office into turmoil with new schemes, ideas, and editorial changes.
“I can’t sit still,” he once told Lincoln Steffens. “That’s your job and
I don’t see how you can do it!”
At
McClure’s, there was always, as Tarbell would later put
it, much “fingering” of a subject before the magazine decided to launch
on a story, and in this case there was more than usual. The subject
being kicked around was nothing less than the great industrial
monopolies, known as “trusts,” that had come to dominate the American
economy and political life. It was the summer of 1901. (...)
Ah, old media. Good times. Savin’ the worl’. Remember when a single
investigative reporter with the temerity to demand a decent living (
McClure’s
paid more than $1 million for the stories in today’s dollars) could
pull the curtain back on one of the most powerful and secretive
organizations on the face of the earth, a great lawbreaker as well as a
value-creator? Tarbell is credited with triggering the great antitrust
case that finally broke up the “octopus” in 1911. But her true greatness
lies in how, using a mountain of facts carefully gathered and
presented, she could explain to a bewildered and anxious middle class
the great economic question of her age.
McClure’s had planned a three-part series, but, as copies
flew off the newsstands, it soon became seven parts, then twelve, then a
national sensation. New installments became news events in themselves,
covered by other papers, including the fledgling
Wall Street Journal.
“The History of the Standard Oil Company” ended up as a nineteen-part
series, quickly turned into a two-volume book. A cartoon in
Puck
would depict a pantheon of muckrakers with Tarbell as a Joan of Arc
figure on horseback. Another contemporary magazine pronounced her “the
most popular woman in America.”
No one reading this magazine needs to be told that we have crossed
over into a new era. Industrial-age journalism has failed, we are told,
and even if it hasn’t failed, it is over. Newspaper company stocks are
trading for less than $1 a share. Great newsrooms have been cut down
like so many sheaves of wheat. Where quasi-monopolies once reigned over
whole metropolitan areas, we have conversation and communities, but also
chaos and confusion.
A vanguard of journalism thinkers steps forward to explain things,
and we should be grateful that they are here. If they weren’t, we’d have
to invent them.
Someone has to help us figure this out. Most
prominent are Jeff Jarvis, Clay Shirky, and Jay Rosen, whose ideas we’ll
focus on here, along with Dan Gillmor, John Paton, and others. Together
their ideas form what I will call the future-of-news (FON) consensus.
According to this consensus, the future points toward a
network-driven system of journalism in which news organizations will
play a decreasingly important role. News won’t be collected and
delivered in the traditional sense. It will be assembled, shared, and to
an increasing degree, even gathered, by a sophisticated readership, one
that is so active that the word “readership” will no longer apply.
Let’s call it a user-ship or, better, a community. This is an
interconnected world in which boundaries between storyteller and
audience dissolve into a conversation between equal parties, the
implication being that the conversation between reporter and reader was a
hierarchical relationship, as opposed to, say, a simple division of
labor.
At its heart, the FON consensus is anti-institutional. It believes
that old institutions must wither to make way for the networked future.
“The hallmark of revolution is that the goals of the revolutionaries
cannot be contained by the institutional structure of the existing
society,” Shirky wrote in
Here Comes Everybody, his 2008
popularization of network theory. “As a result, either the
revolutionaries are put down, or some of those institutions are altered,
replaced or destroyed.” If this vision of the future does not square
with your particular news preferences, well, as they might say on
Twitter, #youmaybeSOL.
by Dean Starkman, Columbia Journalism Review |
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Photo:
Wikipedia