After once being the best thing that ever happened to porn, the Internet is now wreaking havoc: destroying some fortunes, making bigger ones, and serving as a stimulus plan, in more ways than one.
For one brief moment here at the 2011 Adult Video Awards in Las Vegas, America’s porn performers can forget about the Golden Decade of the Teen Wanker and remember when they were stars. Tonight, all of them, the whole porn carnival, are vamping down the red carpet at the Palms Casino. There are actual midgets. There is self-styled fakir Murrugun the Mystic, who has been nominated for Most Outrageous Sex Scene: swallowing a sword “while she swallows my sword,” as he puts it. There are the Oscar-ishly glammed-up ladies with titanic breasts and twitchy Restylane smiles. There is—yes, here he comes—Ron “The Hedgehog” Jeremy: The starriest living male porn star ambles along the carpet in a sad, grubby collar and with an air of existential depletion. And now, the announcer is introducing Joslyn James as “Tiger Woods’s ex-girlfriend,” fresh from her appearance in the scandal-milking The Eleventh Hole.
Maybe you’ve seen it. Did you pay for it? This evening, if only for a few hours, the industry is doing its best to ignore the explosion of free porn online that has made the early-21st century such a bonanza for masturbators. It’s difficult. The Adult Entertainment Expo taking place simultaneously at the Sands has scaled back dramatically; Vivid and Adam & Eve, two of the best-known companies in the business, didn’t even have booths on the main floor this year. There are no Jenna Jamesons on this red carpet, and even the idea of a porn A-list seems dated. Performers are making less money, working harder for it, getting fewer jobs. “It doesn’t affect me that much—well, I guess less work—but my friends with companies are being put out of business,” Ron Jeremy says, pausing before the media gauntlet. He mentions one who has been forced to diversify into “cookies, penis pills, and a blender.”
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