by Carlye Adler
Build a better mousetrap and the world is supposed to beat a path to your door. It’s a lovely thought, one that has inspired generations of American inventors. Reality, though, has fallen somewhat short of this promise: Build a better mousetrap and, if you’re extremely lucky, some corporation will take a look at it, send it through dozens of committees, tweak the design to make it cheaper to manufacture, and let the marketing team decide whether it can be priced to return a profit. By the time your mousetrap makes it to store shelves, it is likely to have been fine-tuned and compromised beyond recognition.
But now some inventors are finding that promise rekindled, thanks to Kickstarter. The site launched in 2009 as a way to crowdsource the funding of idiosyncratic arts projects. Rather than run a gauntlet of agents, studios, producers, publishers, gallery owners, foundations, and philanthropists, applicants simply uploaded a description of their idea. Kickstarter empowered creators, who had a new, no-strings source of funding, as well as audiences, who had the opportunity to help realize the kind of art they wanted to see, rather than what some suit thought would be profitable. “It has changed who the gatekeepers are,” says Douglas Rushkoff, author of the anticorporate manifesto Life Inc. “It has opened up the things you want to do to the free market.”
More than 14,000 people have posted projects on Kickstarter, and more than 400,000 people have supported them, contributing a total of more than $35 million. Eighty new projects are launched every day, and $1 million is pledged every week. The site has tapped a source of patronage that was all but nonexistent before. The result, says cofounder and CEO Perry Chen, has been the realization of thousands of passion projects—a lone sailor who wanted to travel the world and send Polaroids and origami boats to backers, a designer who created a free online library of symbols, a vegan food truck in Louisville—that might never have found funding otherwise. “Kickstarter has the potential to jump-start—I guess the word would be kick-start—an explosion of creation and invention,” says Caterina Fake, cofounder of Flickr and an investor in the site. “There was a compelling need for something like this.”
