Friday, March 4, 2011

Smarter, Happier, More Productive



'I don’t own a computer, have no idea how to work one,’ Woody Allen told an interviewer recently. Most of us have come to find computers indispensable, but he manages to have a productive life without one. Are those of us with computers really better off?

There are two ways that computers might add to our wellbeing. First, they could do so indirectly, by increasing our ability to produce other goods and services. In this they have proved something of a disappointment. In the early 1970s, American businesses began to invest heavily in computer hardware and software, but for decades this enormous investment seemed to pay no dividends. As the economist Robert Solow put it in 1987, ‘You can see the computer age everywhere but in the productivity statistics.’ Perhaps too much time was wasted in training employees to use computers; perhaps the sorts of activity that computers make more efficient, like word processing, don’t really add all that much to productivity; perhaps information becomes less valuable when it’s more widely available. Whatever the case, it wasn’t until the late 1990s that some of the productivity gains promised by the computer-driven ‘new economy’ began to show up – in the United States, at any rate. So far, Europe appears to have missed out on them.

The other way computers could benefit us is more direct. They might make us smarter, or even happier. They promise to bring us such primary goods as pleasure, friendship, sex and knowledge. If some lotus-eating visionaries are to be believed, computers may even have a spiritual dimension: as they grow ever more powerful, they have the potential to become our ‘mind children’. At some point – the ‘singularity’ – in the not-so-distant future, we humans will merge with these silicon creatures, thereby transcending our biology and achieving immortality. It is all of this that Woody Allen is missing out on.

But there are also sceptics who maintain that computers are having the opposite effect on us: they are making us less happy, and perhaps even stupider. Among the first to raise this possibility was the American literary critic Sven Birkerts. In his book The Gutenberg Elegies (1994), Birkerts argued that the computer and other electronic media were destroying our capacity for ‘deep reading’. His writing students, thanks to their digital devices, had become mere skimmers and scanners and scrollers. They couldn’t lose themselves in a novel the way he could. This didn’t bode well, Birkerts thought, for the future of literary culture.

Suppose we found that computers are diminishing our capacity for certain pleasures, or making us worse off in other ways. Why couldn’t we simply spend less time in front of the screen and more time doing the things we used to do before computers came along – like burying our noses in novels? Well, it may be that computers are affecting us in a more insidious fashion than we realise. They may be reshaping our brains – and not for the better. That was the drift of ‘Is Google Making Us Stupid?’, a 2008 cover story by Nicholas Carr in the Atlantic. Carr, a technology writer and a former executive editor of the Harvard Business Review, has now elaborated his indictment of digital culture into a book, The Shallows.

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