by Mark Singer
One morning last week, Donald Trump, who under routine circumstances tolerates publicity no more grudgingly than an infant tolerates a few daily feedings, sat in his office on the twenty-sixth floor of Trump Tower, his mood rather subdued. As could be expected, given the fact that his three-and-a-half-year-old marriage to Marla Maples was ending, paparazzi were staking out the exits of Trump Tower, while all weekend helicopters had been hovering over Mar-a-Lago, his private club in Palm Beach. And what would come of it? “I think the thing I’m worst at is managing the press,” he said. “The thing I’m best at is business and conceiving. The press portrays me as a wild flamethrower. In actuality, I think I’m much different from that. I think I’m totally inaccurately portrayed.”
So, though he’d agreed to a conversation at this decisive moment, it called for wariness, the usual quota of prefatory “off-the-record”s and then some. He wore a navy-blue suit, white shirt, black-onyx-and-gold links, and a crimson print necktie. Every strand of his interesting hair—its gravity-defying ducktails and dry pompadour, its telltale absence of gray—was where he wanted it to be. He was working his way through his daily gallon of Diet Coke and trying out a few diversionary maneuvers. Yes, it was true, the end of a marriage was a sad thing. Meanwhile, was I aware of what a success he’d had with the Nation’s Parade, the Veterans Day celebration he’d been very supportive of back in 1995? Well, here was a little something he wanted to show me, a nice certificate signed by both Joseph Orlando, president, and Harry Feinberg, secretary-treasurer, of the New York chapter of the 4th Armored Division Association, acknowledging Trump’s participation as an associate grand marshal. A million four hundred thousand people had turned out for the celebration, he said, handing me some press clippings. “O.K., I see this story says a half million spectators. But, trust me, I heard a million four.” Here was another clipping, from the Times, just the other day, confirming that rents on Fifth Avenue were the highest in the world. “And who owns more of Fifth Avenue than I do?” Or how about the new building across from the United Nations Secretariat, where he planned a “very luxurious hotel-condominium project, a major project.” Who would finance it? “Any one of twenty-five different groups. They all want to finance it.”
Months earlier, I’d asked Trump whom he customarily confided in during moments of tribulation. “Nobody,” he said. “It’s just not my thing”—a reply that didn’t surprise me a bit. Salesmen, and Trump is nothing if not a brilliant salesman, specialize in simulated intimacy rather than the real thing. His modus operandi had a sharp focus: fly the flag, never budge from the premise that the universe revolves around you, and, above all, stay in character. The Trump tour de force—his evolution from rough-edged rich kid with Brooklyn and Queens political-clubhouse connections to an international name-brand commodity—remains, unmistakably, the most rewarding accomplishment of his ingenious career. The patented Trump palaver, a gaseous blather of “fantastic”s and “amazing”s and “terrific”s and “incredible”s and various synonyms for “biggest,” is an indispensable ingredient of the name brand. In addition to connoting a certain quality of construction, service, and security—perhaps only Trump can explicate the meaningful distinctions between “super luxury” and “super super luxury”—his eponym subliminally suggests that a building belongs to him even after it’s been sold off as condominiums.
Everywhere inside the Trump Organization headquarters, the walls were lined with framed magazine covers, each a shot of Trump or someone who looked an awful lot like him. The profusion of these images—of a man who possessed unusual skills, though not, evidently, a gene for irony—seemed the sum of his appetite for self-reflection. His unique talent—being “Trump” or, as he often referred to himself, “the Trumpster,” looming ubiquitous by reducing himself to a persona—exempted him from introspection.
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One morning last week, Donald Trump, who under routine circumstances tolerates publicity no more grudgingly than an infant tolerates a few daily feedings, sat in his office on the twenty-sixth floor of Trump Tower, his mood rather subdued. As could be expected, given the fact that his three-and-a-half-year-old marriage to Marla Maples was ending, paparazzi were staking out the exits of Trump Tower, while all weekend helicopters had been hovering over Mar-a-Lago, his private club in Palm Beach. And what would come of it? “I think the thing I’m worst at is managing the press,” he said. “The thing I’m best at is business and conceiving. The press portrays me as a wild flamethrower. In actuality, I think I’m much different from that. I think I’m totally inaccurately portrayed.”
So, though he’d agreed to a conversation at this decisive moment, it called for wariness, the usual quota of prefatory “off-the-record”s and then some. He wore a navy-blue suit, white shirt, black-onyx-and-gold links, and a crimson print necktie. Every strand of his interesting hair—its gravity-defying ducktails and dry pompadour, its telltale absence of gray—was where he wanted it to be. He was working his way through his daily gallon of Diet Coke and trying out a few diversionary maneuvers. Yes, it was true, the end of a marriage was a sad thing. Meanwhile, was I aware of what a success he’d had with the Nation’s Parade, the Veterans Day celebration he’d been very supportive of back in 1995? Well, here was a little something he wanted to show me, a nice certificate signed by both Joseph Orlando, president, and Harry Feinberg, secretary-treasurer, of the New York chapter of the 4th Armored Division Association, acknowledging Trump’s participation as an associate grand marshal. A million four hundred thousand people had turned out for the celebration, he said, handing me some press clippings. “O.K., I see this story says a half million spectators. But, trust me, I heard a million four.” Here was another clipping, from the Times, just the other day, confirming that rents on Fifth Avenue were the highest in the world. “And who owns more of Fifth Avenue than I do?” Or how about the new building across from the United Nations Secretariat, where he planned a “very luxurious hotel-condominium project, a major project.” Who would finance it? “Any one of twenty-five different groups. They all want to finance it.” Months earlier, I’d asked Trump whom he customarily confided in during moments of tribulation. “Nobody,” he said. “It’s just not my thing”—a reply that didn’t surprise me a bit. Salesmen, and Trump is nothing if not a brilliant salesman, specialize in simulated intimacy rather than the real thing. His modus operandi had a sharp focus: fly the flag, never budge from the premise that the universe revolves around you, and, above all, stay in character. The Trump tour de force—his evolution from rough-edged rich kid with Brooklyn and Queens political-clubhouse connections to an international name-brand commodity—remains, unmistakably, the most rewarding accomplishment of his ingenious career. The patented Trump palaver, a gaseous blather of “fantastic”s and “amazing”s and “terrific”s and “incredible”s and various synonyms for “biggest,” is an indispensable ingredient of the name brand. In addition to connoting a certain quality of construction, service, and security—perhaps only Trump can explicate the meaningful distinctions between “super luxury” and “super super luxury”—his eponym subliminally suggests that a building belongs to him even after it’s been sold off as condominiums.
Everywhere inside the Trump Organization headquarters, the walls were lined with framed magazine covers, each a shot of Trump or someone who looked an awful lot like him. The profusion of these images—of a man who possessed unusual skills, though not, evidently, a gene for irony—seemed the sum of his appetite for self-reflection. His unique talent—being “Trump” or, as he often referred to himself, “the Trumpster,” looming ubiquitous by reducing himself to a persona—exempted him from introspection.
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