Monday, July 11, 2011

Two Decades of the Web: A Utopia No Longer

by Evgeny Morozov

The internet is a child with many fathers. It is an extremely complex multi-module technology and each module—from communication protocols to browsers—has a convoluted history. The internet’s earliest roots lie in the rise of cybernetics during the 1950s. Later breakthroughs included the invention of packet switching in the 1960s, a novel way for transmitting data by breaking it into chunks. Various university and government networks began to appear in the early 1970s, and were interlinked in the 1980s. The first browsers came on line in the early 1990s—20 years ago this August.

Many seemingly unrelated developments in the computer industry played an important role. The idea of personalised, decentralised and playful computing was being advanced by the likes of Apple and Microsoft in the 1970s. In contrast, IBM’s idea of computing was of an expensive, centralised and institutional activity. If this latter view had prevailed, the internet might have never developed beyond email, which would probably have been limited to academics and investment bankers. That your mobile phone moonlights as a computer is not the result of inevitable technological trends, but the outcome of deeply ideological and now almost forgotten struggle between two different visions of computing.

Much of the credit for the technical advances of the internet goes to individuals such as Vint Cerf, creator of the first inter-network protocol, which helped to unify the numerous pre-internet networks; David D Clark, who helped to theorise the “end-to-end” principle, the precursor to the modern concept of “net neutrality”; and Tim Berners-Lee, who invented the world wide web.

But studying the history of the internet is impossible without studying the ideas, biases, and desires of its early cheerleaders, a group distinct from the engineers. This included Stewart Brand, Kevin Kelly, John Perry Barlow, and the crowd that coalesced around Wired magazine after its launch in 1993. They were male, California-based, and had fond memories of the tumultuous hedonism of the 1960s.

These men emphasised the importance of community and shared experiences; they viewed humans as essentially good, influenced by rational deliberation, and tending towards co-operation. Anti-Hobbesian at heart, they viewed the state and its institutions as an obstacle to be overcome—and what better way to transcend them than via cyberspace? Their values had profound effects on the mechanics of the internet, not all of them positive. The proliferation of spam and cybercrime is, in part, the consequence of their failure to predict what might happen as a result of the internet’s open infrastructure. The first spam message dates back to 1978; now, 85 per cent of all email traffic in the world is spam.

Perhaps the cheerleaders’ greatest achievement was in wresting dominance of the internet from the founding engineers, whose mentality was that of the Cold War. These researchers greatly depended on the largesse of the US department of defence and its nervous anticipation of a nuclear exchange with the Soviet Union. The idea of the “virtual community”—the antithesis of Cold War paranoia—was popularised by the writer and thinker Howard Rheingold. The term arose from his experiences with Well.com, an early precursor to Facebook.

But this cyber-boosterism was not without a serious side. Figures such as Nicholas Negroponte, co-founder of the MIT Media Laboratory and the spiritual leader of the “One Laptop per Child” movement, Bill Gates of Microsoft, and Esther Dyson, the commentator and entrepreneur, helped to assure the public that the internet was not just a hangout for Bay Area hippies— it was also a serious place for doing business. And as the cyber-pundits kept promising, it was also a place for “getting empowered,” an attitude that made it a good fit for the broader neoliberal agenda of the 1990s.

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