[ed. Interesting article on the benefits of focusing, and unfocusing.]
by Sam Anderson
by Sam Anderson
I. The Poverty of Attention I’m going to pause here, right at the beginning of my riveting article about attention, and ask you to please get all of your precious 21st-century distractions out of your system now. Check the score of the Mets game; text your sister that pun you just thought of about her roommate’s new pet lizard (“iguana hold yr hand LOL get it like Beatles”); refresh your work e-mail, your home e-mail, your school e-mail; upload pictures of yourself reading this paragraph to your “me reading magazine articles” Flickr photostream; and alert the fellow citizens of whatever Twittertopia you happen to frequent that you will be suspending your digital presence for the next twenty minutes or so (I know that seems drastic: Tell them you’re having an appendectomy or something and are about to lose consciousness). Good. Now: Count your breaths. Close your eyes. Do whatever it takes to get all of your neurons lined up in one direction. Above all, resist the urge to fixate on the picture, right over there, of that weird scrambled guy typing. Do not speculate on his ethnicity (German-Venezuelan?) or his backstory (Witness Protection Program?) or the size of his monitor. Go ahead and cover him with your hand if you need to. There. Doesn’t that feel better? Now it’s just you and me, tucked like fourteenth-century Zen masters into this sweet little nook of pure mental focus. (Seriously, stop looking at him. I’m over here.)
Over the last several years, the problem of attention has migrated right into the center of our cultural attention. We hunt it in neurology labs, lament its decline on op-ed pages, fetishize it in grassroots quality-of-life movements, diagnose its absence in more and more of our children every year, cultivate it in yoga class twice a week, harness it as the engine of self-help empires, and pump it up to superhuman levels with drugs originally intended to treat Alzheimer’s and narcolepsy. Everyone still pays some form of attention all the time, of course—it’s basically impossible for humans not to—but the currency in which we pay it, and the goods we get in exchange, have changed dramatically.
Back in 1971, when the web was still twenty years off and the smallest computers were the size of delivery vans, before the founders of Google had even managed to get themselves born, the polymath economist Herbert A. Simon wrote maybe the most concise possible description of our modern struggle: “What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” As beneficiaries of the greatest information boom in the history of the world, we are suffering, by Simon’s logic, a correspondingly serious poverty of attention...
This is troubling news, obviously, for a culture of BlackBerrys and news crawls and Firefox tabs—tools that, critics argue, force us all into a kind of elective ADHD. The tech theorist Linda Stone famously coined the phrase “continuous partial attention” to describe our newly frazzled state of mind. American office workers don’t stick with any single task for more than a few minutes at a time; if left uninterrupted, they will most likely interrupt themselves. Since every interruption costs around 25 minutes of productivity, we spend nearly a third of our day recovering from them. We keep an average of eight windows open on our computer screens at one time and skip between them every twenty seconds. When we read online, we hardly even read at all—our eyes run down the page in an F pattern, scanning for keywords. When you add up all the leaks from these constant little switches, soon you’re hemorrhaging a dangerous amount of mental power. People who frequently check their e-mail have tested as less intelligent than people who are actually high on marijuana. Meyer guesses that the damage will take decades to understand, let alone fix. If Einstein were alive today, he says, he’d probably be forced to multitask so relentlessly in the Swiss patent office that he’d never get a chance to work out the theory of relativity.
I’m not ready to blame my restless attention entirely on a faulty willpower. Some of it is pure impersonal behaviorism. The Internet is basically a Skinner box engineered to tap right into our deepest mechanisms of addiction. As B. F. Skinner’s army of lever-pressing rats and pigeons taught us, the most irresistible reward schedule is not, counterintuitively, the one in which we’re rewarded constantly but something called “variable ratio schedule,” in which the rewards arrive at random. And that randomness is practically the Internet’s defining feature: It dispenses its never-ending little shots of positivity—a life-changing e-mail here, a funny YouTube video there—in gloriously unpredictable cycles. It seems unrealistic to expect people to spend all day clicking reward bars—searching the web, scanning the relevant blogs, checking e-mail to see if a co-worker has updated a project—and then just leave those distractions behind, as soon as they’re not strictly required, to engage in “healthy” things like books and ab crunches and undistracted deep conversations with neighbors. It would be like requiring employees to take a few hits of opium throughout the day, then being surprised when it becomes a problem. Last year, an editorial in the American Journal of Psychiatry raised the prospect of adding “Internet addiction” to the DSM, which would make it a disorder to be taken as seriously as schizophrenia.
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