[ed. I use tumblr for most of my art images. It's an amazing and addictive resource, particularly when using the archive button found on many tumblr blogs.]
by Kayleen Shaefer
When Rich Tong, the fashion director at Tumblr, the popular blogging platform, learned that the model Coco Rocha had started using it, he e-mailed her to say hello.
She later dropped by Tumblr’s Gramercy Park offices in New York, where Mr. Tong introduced her to Jamie Beck, a fashion photographer with her own Tumblr blog, fromme-toyou.tumblr.com. The two set up a photo shoot. Mr. Tong asked Oscar de la Renta, one of the first luxury fashion brands to have a Tumblr, OscarPRGirl.tumblr.com, to provide the gowns.
The resulting photographs, animated images that Ms. Beck calls “cinemagraphs,” featured an elegant Ms. Rocha in her New York apartment flicking her kohl-lined eyes or letting a balcony breeze tousle her hair. They were posted on Ms. Rocha’s blog, oh-so-coco.tumblr.com, reblogged or “liked” about 40,000 times, and viewed countless times by fashion fans around the world.
“For the most part, it’s great having things online,” Ms. Beck, 28, said of the high-fashion shoots she posts using Tumblr. “It can be shared. Ninety percent of my work isn’t a super masterpiece, but if I can reach people who can appreciate it, then it’s successful.”
Tumblr, founded four years ago, has reached out to the fashion community in a way no other social networking site has. For the second time, it has brought users to New York Fashion Week as reporters, paying for their trips and giving them access to the shows. Their coverage is being posted on a dedicated channel, tumblr.com/NYFW, made up of posts from 20 bloggers picked by Tumblr’s staff, along with contributions from magazines that have their own Tumblrs, like Vogue, GQ, T Magazine and Glamour.
Formerly a pileup of profanity-laced teenage ramblings and partly expressed emotions, at least to an outsider’s eye, Tumblr has become an image-driven platform of importance to fashion photographers — like Terry Richardson (who uses it mostly as a diary) — brands and bloggers, who have made it an integral part of their online lives.
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by Kayleen Shaefer
The resulting photographs, animated images that Ms. Beck calls “cinemagraphs,” featured an elegant Ms. Rocha in her New York apartment flicking her kohl-lined eyes or letting a balcony breeze tousle her hair. They were posted on Ms. Rocha’s blog, oh-so-coco.tumblr.com, reblogged or “liked” about 40,000 times, and viewed countless times by fashion fans around the world.
“For the most part, it’s great having things online,” Ms. Beck, 28, said of the high-fashion shoots she posts using Tumblr. “It can be shared. Ninety percent of my work isn’t a super masterpiece, but if I can reach people who can appreciate it, then it’s successful.”
Tumblr, founded four years ago, has reached out to the fashion community in a way no other social networking site has. For the second time, it has brought users to New York Fashion Week as reporters, paying for their trips and giving them access to the shows. Their coverage is being posted on a dedicated channel, tumblr.com/NYFW, made up of posts from 20 bloggers picked by Tumblr’s staff, along with contributions from magazines that have their own Tumblrs, like Vogue, GQ, T Magazine and Glamour.
Formerly a pileup of profanity-laced teenage ramblings and partly expressed emotions, at least to an outsider’s eye, Tumblr has become an image-driven platform of importance to fashion photographers — like Terry Richardson (who uses it mostly as a diary) — brands and bloggers, who have made it an integral part of their online lives.
Read more:
