[ed. A profile piece, but also interesting to hear about the different approaches New York is taking to digitally engage four million citizens.]
by Adam Green, Vogue
In late August, while millions of New Yorkers rode out Hurricane Irene with bottled water, flashlights, and transistor radios, Rachel Sterne, the Bloomberg administration’s 28-year-old chief digital officer, was hunkered down in City Hall with a MacBook Pro, a BlackBerry, and an iPhone. As wind and rain lashed the five boroughs, Sterne was involved in a real-time experiment in how a municipal government networks with its citizens during a natural disaster. It involved coordinating the city’s use of Twitter, Facebook, YouTube, Flickr, Tumblr, Crowdmap, and its own Web site and data mine to send out alerts (“Stay indoors”), provide maps with citizen-submitted photos and reports (downed trees, power outages), and answer questions spreading through the digital sphere (No, Rikers Island is not in an evacuation zone; yes, you can take your pets to shelters). “It was a really exciting case study of how technology can exponentially increase our reach during an emergency,” Sterne says. “I could totally nerd out talking about it forever.”
Mayor Bloomberg named Sterne the city’s head nerd back in January, making New York the only U.S. metropolis with a chief digital officer, joining London and inspiring Rio de Janeiro to follow suit. “Right now, our society—the way that we get information, consume culture, have relationships—is being disrupted, which is just a trendy way of saying ‘completely transformed,’ ” she says. “And if we want government to stay relevant, we need to harness the technologies that are changing the way people live.” The news of Sterne’s appointment caused an online frenzy and instantly transformed her from a well-liked, well-connected member of the New York digerati with a short but impressive résumé—founder of her own citizen-journalism site; TED Talks and Aspen Institute pundit; adjunct professor at Columbia Business School—into the face of a new era in digital governance.
Read more:
Photographed by Sebastian Kim
