After enjoying a few drinks, some people go dancing. Others order food. And for some, it’s time to shop online.
“I have my account linked to my phone, so it’s really easy,” said Tiffany Whitten, of Dayton, Ohio, whose most recent tipsy purchase made on her smartphone — a phone cover — arrived from Amazon much to her surprise. “I was drunk and I bought it, and I forgot about it, and it showed up in the mail, and I was really excited.”
Shopping under the influence has long benefited high-end specialty retailers — witness the wine-and-cheese parties that are a staple of galleries and boutiques. Now the popularity of Internet sales has opened alcohol-induced purchases to the masses, including people like Ms. Whitten, who works in shipping and receiving and spent just $5 on the cat-shaped phone cover. (...)
Online retailers, of course, can never be sure whether customers are inebriated when they tap the “checkout” icon. One comparison-shopping site, Kelkoo, said almost half the people it surveyed in Britain, where it is based, had shopped online after drinking.
But while reliable data is hard to come by, retailers say they have their suspicions based on anecdotal evidence and traffic patterns on their Web sites — and some are adjusting their promotions accordingly.
“Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the influence.
On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, “Absolutely.” He added: “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.”
by Stephanie Clifford, NY Times | Read more:
Photo: Matt Nager for The New York Times
“I have my account linked to my phone, so it’s really easy,” said Tiffany Whitten, of Dayton, Ohio, whose most recent tipsy purchase made on her smartphone — a phone cover — arrived from Amazon much to her surprise. “I was drunk and I bought it, and I forgot about it, and it showed up in the mail, and I was really excited.”
Shopping under the influence has long benefited high-end specialty retailers — witness the wine-and-cheese parties that are a staple of galleries and boutiques. Now the popularity of Internet sales has opened alcohol-induced purchases to the masses, including people like Ms. Whitten, who works in shipping and receiving and spent just $5 on the cat-shaped phone cover. (...)
Online retailers, of course, can never be sure whether customers are inebriated when they tap the “checkout” icon. One comparison-shopping site, Kelkoo, said almost half the people it surveyed in Britain, where it is based, had shopped online after drinking.
But while reliable data is hard to come by, retailers say they have their suspicions based on anecdotal evidence and traffic patterns on their Web sites — and some are adjusting their promotions accordingly.
“Post-bar, inhibitions can be impacted, and that can cause shopping, and hopefully healthy impulse buying,” said Andy Page, the president of Gilt Groupe, an online retailer that is adding more sales starting at 9 p.m. to respond to high traffic then — perhaps some of it by shoppers under the influence.
On eBay, the busiest time of day is from 6:30 to 10:30 in each time zone. Asked if drinking might be a factor, Steve Yankovich, vice president for mobile for eBay, said, “Absolutely.” He added: “I mean, if you think about what most people do when they get home from work in the evening, it’s decompression time. The consumer’s in a good mood.”
by Stephanie Clifford, NY Times | Read more:
Photo: Matt Nager for The New York Times
