Tuesday, December 27, 2011

Why We Make Bad Decisions


What role do our surroundings have in the choices we make? Consider the fact that we are more likely to commit a “random” act of kindness toward a person who has already done something kind toward us. We are less likely to help someone in serious trouble when we’re in a crowd, or choose different professions based on the sound and spelling of our first names. It turns out the context in which we make our decisions has a huge impact on their outcomes.

In his new book “Situations Matter: Understanding How Context Transforms Your World,” author Sam Sommers, an associate professor of psychology at Tufts University, looks at what context can teach us about everything from test questions to romantic partners to career choices. Sommers offers a fascinating glimpse into the way our most important judgments are framed by the world around us.

Salon spoke with Sommers over the phone about Occupy Wall Street, online dating and Penn State’s Joe Paterno riot.

In the book you argue that this perception that, as you describe it, “What you see is what you get” is flawed and dangerous. Why are judgments based on first impressions misguided?

It’s our default assumption. It’s our fallback, automatic assumption about other people. It serves us well in a lot of respects. It makes the world a more predictable place. It allows us to make predictions about the world. But a variety of different research over the past few decades shows that this automatic judgment is a cognitive cutting of corners. It doesn’t give an accurate perspective on how human nature works. One of the really good examples is the quickness with which we turn to the “bad apple” explanation. When we read about bad behavior, whether it’s people committing crimes, rioting, etc., we immediately assume that that person is a bad apple, that we would never do something like that. It makes us feel better about ourselves at the end of the day, but it keeps us from solving some of the root issues at the heart of human nature.

by Hannah Tepper, Salon |  Read more:
Illustration: VLADGRIN via Shutterstock