Monday, February 6, 2012

Making Over the Mall


Cleveland’s Galleria at Erieview, like many malls across the country, is suffering. Closed on weekends because there are so few visitors, it is down to eight retail stores, eight food-court vendors and a couple of businesses like the local bar association.

So part of the glass-covered mall is being converted into a vegetable garden.

“I look at it as space, I don’t look at it as retail,” said Vicky Poole, a Galleria executive. “You can’t anymore.”

Malls, over the last 50 years, have gone from the community center in some cities to a relic of the way people once wanted to shop. While malls have faced problems in the past, the Internet is now pulling even more sales away from them. And as retailers crawl out of the worst recession since the advent of malls, many are realizing they are overbuilt and are closing locations at a fast clip.

The result is near-record vacancy rates at malls of all kinds, both the big enclosed ones and the sprawling strips. Sears Holdings is closing up to 120 stores, Gap Inc. 200 stores and Talbots 110. Abercrombie & Fitch closed 50 stores last year, Hot Topic, almost the same number. Chains that have filed for bankruptcy in recent years, like Blockbuster, Anchor Blue, Circuit City and Borders, have left hundreds of stores lying vacant in malls across the country.

Most cities, looking at shrinking budgets, cannot afford to subsidize or knock down ailing malls, and healthy retailers that are expanding — like H&M and Nordstrom Rack — generally will not open at depressed locations. So, as though they were upholstering polyester chairs from the 1960s with Martha Stewart fabric, urban planners and community activists are trying to spruce up and rethink the uses of many of the artifacts.

Schools, medical clinics, call centers, government offices and even churches are now standard tenants in malls. By hanging a curtain to hide the food court, the Galleria in Cleveland, which opened in 1987 with about 70 retailers and restaurants, rents space for weddings and other events. Other malls have added aquariums, casinos and car showrooms. (...)

Even at many malls that continue to thrive, developers are redesigning them as town squares — adding elements like dog parks and putting greens, creating street grids that go through the malls, and restoring natural elements like creeks that were originally paved over.

“Basically they’re building the downtowns that the suburbs never had,” along with reworking abandoned urban malls for nonshopping uses, said Ellen Dunham-Jones, a professor at the College of Architecture at the Georgia Institute of Technology.

by  Stephanie Clifford, NY Times |  Read more:
Photo: David Maxwell