For the last two months, you've seen some version of the same story all over the Internet: Delete your search history before Google's new privacy settings take effect. A straightforward piece outlining a rudimentary technique, but also evidence that the search titan has a serious trust problem on its hands.
Our story on nuking your history was read nearly 200,000 times on this site alone—and it was a reprint of a piece originally put out by the EFF. Many other outlets republished the same piece. The Reddit page linking to the original had more than 1,000 comments. And the topic itself was debated on decidedly non-techie forums like NPR.
It's not surprising that the tracking debate had people up in arms. A Pew Internet study, conducted just before Google combined its privacy policies (and after it rolled out personalized search results in Search Plus Your World) found that three quarters of people don't want their search results tracked, and two thirds don't even want them personalized based on prior history.
The bottom line: People don't trust Google with their data. And that's new.
Google is a fundamentally different company than it has been in the past. Its culture and direction have changed radically in the past 18 months. It is trying to maneuver into position to operate in a post-pc, post-Web world, reacting to what it perceives as threats, and moving to where it thinks the puck will be.
At some point in the recent past, the Mountain View brass realized that owning the Web is not enough to survive. It makes sense—people are increasingly using non Web-based avenues to access the Internet, and Google would be remiss to not make a play for that business. The problem is that in branching out, Google has also abandoned its core principles and values.
Many of us have entered into a contract with the ur search company because its claims to be a good actor inspired our trust. Google has always claimed to put the interests of the user first. It's worth questioning whether or not that's still the case. Has Google reached a point where it must be evil?
by Mat Honan, Gizmodo | Read more:
