On a mild Monday afternoon in mid-January, Ester Dean, a songwriter and vocalist, arrived at Roc the Mic Studios, on West Twenty-seventh Street in Manhattan, for the first of five days of songwriting sessions. Her engineer, Aubry Delaine, whom she calls Big Juice, accompanied her. Dean picked up an iced coffee at a Starbucks on Seventh Avenue, took the elevator up to Roc the Mic, and passed through a lounge that had a pool table covered in taupe-colored felt. Two sets of soundproofed doors led to the control room, a windowless cockpit that might have been the flight deck of a spaceship. (...)
Most of the songs played on Top Forty radio are collaborations between producers like Stargate and “top line” writers like Ester Dean. The producers compose the chord progressions, program the beats, and arrange the “synths,” or computer-made instrumental sounds; the top-liners come up with primary melodies, lyrics, and the all-important hooks, the ear-friendly musical phrases that lock you into the song. “It’s not enough to have one hook anymore,” Jay Brown, the president of Roc Nation, and Dean’s manager, told me recently. “You’ve got to have a hook in the intro, a hook in the pre-chorus, a hook in the chorus, and a hook in the bridge.” The reason, he explained, is that “people on average give a song seven seconds on the radio before they change the channel, and you got to hook them.”
The top-liner is usually a singer, too, and often provides the vocal for the demo, a working draft of the song. If the song is for a particular artist, the top-liner may sing the demo in that artist’s style. Sometimes producers send out tracks to more than one top-line writer, which can cause problems. In 2009, both Beyoncé and Kelly Clarkson had hits (Beyoncé’s “Halo,” which charted in April, and Clarkson’s “Already Gone,” which charted in August) that were created from the same track, by Ryan Tedder. Clarkson wrote her own top line, while Beyoncé shared a credit with Evan Bogart. Tedder had neglected to tell the artists that he was double-dipping, and when Clarkson heard “Halo” and realized what had happened she tried to stop “Already Gone” from being released as a single, because she feared the public would think she had copied Beyoncé’s hit. But nobody cared, or perhaps even noticed; “Already Gone” became just as big a hit. (...)
Dean’s preferred method of working is to delay listening to a producer’s track until she is in the studio, in front of the mike. “I go into the booth and I scream and I sing and I yell, and sometimes it’s words but most time it’s not,” she told me. “And I just see when I get this little chill, here”—she touched her upper arm, just below the shoulder—“and then I’m, like, ‘Yeah, that’s the hook.’ ” If she doesn’t feel that chill after five minutes, she moves on to the next track, and tries again.
In advance of Dean’s arrival at Roc the Mic, Stargate had prepared several dozen tracks. They created most of them by jamming together on keyboards until they came up with an “idea”—generally, a central chord progression or a riff—around which they quickly built up a track, using the vast array of preprogrammed sounds and beats at their disposal. Hermansen likens their tracks to new flavors awaiting the right soft-drink or potato-chip maker to come along and incorporate them into a product.
Their plan with Dean was to finish one or two songs at each session. Given their record of success, they dared hope that one of these would be a smash. The others would be relegated to the “good but not good enough” file. Around Roc the Mic, writing songs for any reason other than making hits is a waste of time.
by John Seabrook, The New Yorker | Read more:
Illustration: Michael Gillette
Most of the songs played on Top Forty radio are collaborations between producers like Stargate and “top line” writers like Ester Dean. The producers compose the chord progressions, program the beats, and arrange the “synths,” or computer-made instrumental sounds; the top-liners come up with primary melodies, lyrics, and the all-important hooks, the ear-friendly musical phrases that lock you into the song. “It’s not enough to have one hook anymore,” Jay Brown, the president of Roc Nation, and Dean’s manager, told me recently. “You’ve got to have a hook in the intro, a hook in the pre-chorus, a hook in the chorus, and a hook in the bridge.” The reason, he explained, is that “people on average give a song seven seconds on the radio before they change the channel, and you got to hook them.” The top-liner is usually a singer, too, and often provides the vocal for the demo, a working draft of the song. If the song is for a particular artist, the top-liner may sing the demo in that artist’s style. Sometimes producers send out tracks to more than one top-line writer, which can cause problems. In 2009, both Beyoncé and Kelly Clarkson had hits (Beyoncé’s “Halo,” which charted in April, and Clarkson’s “Already Gone,” which charted in August) that were created from the same track, by Ryan Tedder. Clarkson wrote her own top line, while Beyoncé shared a credit with Evan Bogart. Tedder had neglected to tell the artists that he was double-dipping, and when Clarkson heard “Halo” and realized what had happened she tried to stop “Already Gone” from being released as a single, because she feared the public would think she had copied Beyoncé’s hit. But nobody cared, or perhaps even noticed; “Already Gone” became just as big a hit. (...)
Dean’s preferred method of working is to delay listening to a producer’s track until she is in the studio, in front of the mike. “I go into the booth and I scream and I sing and I yell, and sometimes it’s words but most time it’s not,” she told me. “And I just see when I get this little chill, here”—she touched her upper arm, just below the shoulder—“and then I’m, like, ‘Yeah, that’s the hook.’ ” If she doesn’t feel that chill after five minutes, she moves on to the next track, and tries again.
In advance of Dean’s arrival at Roc the Mic, Stargate had prepared several dozen tracks. They created most of them by jamming together on keyboards until they came up with an “idea”—generally, a central chord progression or a riff—around which they quickly built up a track, using the vast array of preprogrammed sounds and beats at their disposal. Hermansen likens their tracks to new flavors awaiting the right soft-drink or potato-chip maker to come along and incorporate them into a product.
Their plan with Dean was to finish one or two songs at each session. Given their record of success, they dared hope that one of these would be a smash. The others would be relegated to the “good but not good enough” file. Around Roc the Mic, writing songs for any reason other than making hits is a waste of time.
by John Seabrook, The New Yorker | Read more:
Illustration: Michael Gillette
