This is a review of the best pocket camera ever made.
But first, a history lesson.
For years camera makers worried about competition from only one source: other camera makers. But in the end, the most dangerous predator came from an unexpected direction: cellphones.
Today, more photos are taken with phones than with point-and-shoot cameras. On photo sites like Flickr, the iPhone is the source of more photos than any real camera. No wonder sales of inexpensive pocket cameras are going down each year.
Cameras in phones are a delightful development for the masses. If you have your camera with you, you’re more likely to take photos and more likely to capture amazing images.
But in a sense they are also great for camera makers, which are being forced to double down in areas where smartphones are useless: Zoom lenses. High resolution. Better photo quality. Flexibility and advanced features. That’s why, even if sales of pocket cameras are down, sales of high-end cameras are up.
Now you know why the time is ripe for the new Sony Cyber-shot DSC-RX100. It’s a tiny, pants-pocketable camera that will be available in late July for the nosebleed price of $650.
Or, rather, won’t be available. It will be sold out everywhere. I’ll skip to the punch line: No photos this good have ever come from a camera this small.
by David Pogue, NY Times | Read more:
But first, a history lesson. For years camera makers worried about competition from only one source: other camera makers. But in the end, the most dangerous predator came from an unexpected direction: cellphones.
Today, more photos are taken with phones than with point-and-shoot cameras. On photo sites like Flickr, the iPhone is the source of more photos than any real camera. No wonder sales of inexpensive pocket cameras are going down each year.
Cameras in phones are a delightful development for the masses. If you have your camera with you, you’re more likely to take photos and more likely to capture amazing images.
But in a sense they are also great for camera makers, which are being forced to double down in areas where smartphones are useless: Zoom lenses. High resolution. Better photo quality. Flexibility and advanced features. That’s why, even if sales of pocket cameras are down, sales of high-end cameras are up.
Now you know why the time is ripe for the new Sony Cyber-shot DSC-RX100. It’s a tiny, pants-pocketable camera that will be available in late July for the nosebleed price of $650.
Or, rather, won’t be available. It will be sold out everywhere. I’ll skip to the punch line: No photos this good have ever come from a camera this small.
by David Pogue, NY Times | Read more:
