Soon it could be known by a different name again, and to a much wider audience via the launch of a new 36% proof (18% ABV) fortified red wine that's been made to be mixed like a spirit. The advertising brain behind it, Steven Grasse, who masterminded the launch of Hendrick's Gin and Sailor Jerry Rum, believes that Spodee, which contains high proof moonshine, will bring a bit of excitement to the "staid" wine category and that it mixes well with pretty much everything. "From simple highballs like Spodee and Coke and Spodee and orange juice, or even Spodee and tonic," he says.
Not that he'd exactly planned things this way. The inspiration for Spodee is Depression-era hooch, which was made from cheap country wine flavoured with whatever was close to hand – garden herbs, fruits, berries - and pepped up with moonshine. It was typically made in dustbins or bathtubs and served at parties (thankfully the modern version comes in a retro style milk bottle sealed with a cork). "Spodee is something I discovered while doing historical research for a new spirit I was pursuing," says Grasse. "I became intrigued because I thought I knew everything there was to know about Depression Era beverages. So I mixed up a batch and holy shit! So I did what I tend to do naturally, I started mixing with it like I do with spirits. What a magnificent surprise. I've created a wine that mixes like a spirit."
But what does the famously conservative wine world make of all this? Somewhat surprisingly it's warmly welcomed the move. With volume sales of wine down 27 million bottles in the off trade (according to trade magazine The Grocer) producers are increasingly turning to winecocktails to help revive the market.
by Simon Creasey, The Guardian | Read more:
