Monday, August 20, 2012

Schmooze or Lose

The summer before the 2010 congressional elections, the Democrats’ prospects began to look alarmingly weak. On July 28th, President Barack Obama flew to New York City for two high-priced fund-raisers aimed at replenishing his party’s war chest, largely with money from Wall Street. For a busy President, such events could be a chore. And Obama had never been a Wall Street type. In 1983, Obama, then a recent college graduate who wore a leather jacket and smoked cigarettes, took a job on the periphery of New York’s financial sector: for a year, he worked for Business International, a firm that produced economic trade reports for multinational companies. According to Obama’s mother, he told her that this foray into the corporate world amounted to “working for the enemy,” as David Maraniss recounts in his new biography, “Barack Obama: The Story.” By the time that Obama ran for President, in 2008, his relations with the financial industry had grown warmer, and he attracted more donations from Wall Street leaders than John McCain, his Republican opponent, did. Yet this good feeling did not last, despite the government’s bailout of the banking sector. Many financial titans felt that the President’s attitude toward the “one per cent” was insufficiently admiring, even hostile.

The planning for the fund-raisers seemed to underline this estrangement. Obama’s first event was a 6 P.M. dinner at the Four Seasons. About forty contributors, many of them from Wall Street, had paid thirty thousand dollars each to dine with him. Some of the invitees were disgruntled supporters who felt unfairly blamed for the country’s economic problems, and they wanted to vent about what they considered Obama’s anti-business tone. But the President did not have enough time to hear them out—or even share a meal—because after only an hour he was scheduled to leave for the second fund-raiser, at the downtown home of Anna Wintour, the editor of Vogue. At the Four Seasons, the President could spend about seven minutes per table, each of which accommodated eight donors. This was fund-raising as speed-dating.

The President’s staff knew that Obama wouldn’t have a moment to eat properly that day, and that it would be hard for him to do so while being the focus of attention at the fund-raisers. So time was set aside at the Four Seasons for Obama to grab a bite, in a “ready room,” with Reggie Love, his personal aide, and Valerie Jarrett, his close friend, senior adviser, and liaison to the business community. This arrangement, however, inadvertently left the impression that Obama preferred his staff’s company to that of the paying guests.

“Obama is very meticulous—they have clockwork timing,” one of the attendees says. “After a few minutes at each table, a staffer would come and tap him on the shoulder, and he’d get up. But when people pay thirty thousand they want to talk to you, and take a picture with you. He was trying to be fair, and that’s great, but every time he started to have a real conversation he got tapped.”

The attendee appreciates that such events must get tiresome for Obama. “Each person, at each table, says to the President, ‘Here’s what you have to do . . .’ At the next table, it’s the same.” Even so, he noted that Bill Clinton—who set the gold standard for the art form known as “donor maintenance”—would have presided over the same event with more enthusiasm: “He would have stayed an extra hour.” After that Four Seasons dinner, the attendee adds, “people were a little mad.”

Top Obama donors began grumbling on the first day of the Administration. “The swearing-in was the beginning of pissing off the donors,” a longtime Washington fund-raiser says. “During the inaugural weekend, they didn’t have the capacity to handle all the people who had participated at the highest levels, because there were so many.” One middle-aged widow, from whom the fund-raiser had secured fifty thousand dollars, got four tickets to the swearing-in, but none of them were together. “She was so offended!” the fund-raiser says. “And I got no credit, by the way, for bringing her in. Important donors need to be cultivated so that they’re there four years later.”

As the Washington fund-raiser sees it, the White House social secretary must spend the first year of an Administration saying, “Thank you, thank you, thank you.” Instead, the fund-raiser says, Obama’s first social secretary, DesirĂ©e Rogers—a stylish Harvard Business School graduate and a friend from Chicago—made some donors feel unwelcome. Anita McBride, the chief of staff to Laura Bush, says, “It’s always a very delicate balance at the White House. Do donors think they are buying favors or access? You have to be very conscious of how you use the trappings of the White House. But you can go too far in the other direction, too. Donors are called on to do a lot. It doesn’t take a lot to say thank you.” One of the simplest ways, she notes, is to provide donors with “grip-and-grin” photographs with the President. “It doesn’t require a lot of effort on anyone’s part, but there’s been a reluctance to do it” in the Obama White House. “That can produce some hurt feelings.”

Big donors were particularly offended by Obama’s reluctance to pose with them for photographs at the first White House Christmas and Hanukkah parties. Obama agreed to pose with members of the White House press corps, but not with donors, because, a former adviser says, “he didn’t want to have to stand there for fourteen parties in a row.” This decision continues to provoke disbelief from some Democratic fund-raisers. “It’s as easy as falling off a log!” one says. “They just want a picture of themselves with the President that they can hang on the bathroom wall, so that their friends can see it when they take a piss.” Another says, “Oh, my God—the pictures, the fucking pictures!” (In 2010, the photograph policy was reversed; Rogers left the Administration that year.)

Creating a sense of intimacy with the President is especially important with Democratic donors, a frustrated Obama fund-raiser argues: “Unlike Republicans, they have no business interest being furthered by the donation—they just like to be involved. So it makes them more needy. It’s like, ‘If you’re not going to deregulate my industry, or lower my taxes, can’t I at least get a picture?’ ”

by Jane Mayer, New Yorker |  Read more:
Illustration: Barry Blitt