I first learned about David Young from an ad in the quarterly trade magazine of the Dodge Company, the world’s largest supplier of mortuary chemicals. The Spring 2008 issue of Dodge Magazine included articles on “airbrushing cosmetics for funeral professionals” and how funeral directors should respond in the case of a mass murder in a small-town shopping mall (be “like French waiters…[who can] do the job and not be noticed”). In addition to embalming chemicals, Dodge also has a hand in the sale and distribution of miscellaneous funerary goods—including memorial collages of softly lit photos that “make women squeal with delight when they see the portraits for the first time.”
That there is a “funeral industry” in the first place can seem morbid and indecent. Anyone who remembers Six Feet Under may feel they know the ins and outs, but the reality is certainly more disturbing. Flipping through a trade magazine advertising “vibrant” urns and pink-hued arterial conditioners does nothing to contradict this impression, nor does Young’s ad. In the full-page color layout, Young’s musical oeuvre is described as “perfect background music for your funeral home.” Wearing dangerously tight pants and a puffy shirt coyly unbuttoned to reveal a shadow of chest hair, David Young hawks a new age of new-age music for funerals. “In emotional times such as these,” the ad claims, “it’s important to set the right tone.”
In 2004, Craig Caldwell of the Dodge Company met Young at a funeral directors’ trade show in Chicago. Impressed, Caldwell made a distribution arrangement with the musician and has since been selling Young’s recordings to his clients—funeral directors who rely on Dodge for everything from embalming fluid to a disinfectant called Lemocide. On the phone from his office, Caldwell explained that the music’s emotional restraint, being “lighter, airier, more enticing to sharing feelings and thoughts, than dirges,” made it seem like a good match for funeral homes. This preference for lightness mirrors other changes in modern funerals, a business that, though still traditional by many accounts, is becoming increasingly secular and informal. “People rarely wear black to funerals anymore,” Caldwell told me when I interviewed him in 2008. “Except for the older generation. But children today, they don’t even wear a coat and a tie anymore.”
Young is the theme song to your grandmother’s memorial, the pop radio of your cousin’s wake. That funeral homes now have a soundtrack, one that provides us with a subtle, uncomplicated sense of recognition—as minimalist guru Brian Eno would call it, an ambience—shouldn’t be a surprise. Rather than a nuisance or intrusion, this easy listening could be a way of mitigating disruptive grief.
by Nicole Pasulka, The Morning News | Read more:
That there is a “funeral industry” in the first place can seem morbid and indecent. Anyone who remembers Six Feet Under may feel they know the ins and outs, but the reality is certainly more disturbing. Flipping through a trade magazine advertising “vibrant” urns and pink-hued arterial conditioners does nothing to contradict this impression, nor does Young’s ad. In the full-page color layout, Young’s musical oeuvre is described as “perfect background music for your funeral home.” Wearing dangerously tight pants and a puffy shirt coyly unbuttoned to reveal a shadow of chest hair, David Young hawks a new age of new-age music for funerals. “In emotional times such as these,” the ad claims, “it’s important to set the right tone.”
In 2004, Craig Caldwell of the Dodge Company met Young at a funeral directors’ trade show in Chicago. Impressed, Caldwell made a distribution arrangement with the musician and has since been selling Young’s recordings to his clients—funeral directors who rely on Dodge for everything from embalming fluid to a disinfectant called Lemocide. On the phone from his office, Caldwell explained that the music’s emotional restraint, being “lighter, airier, more enticing to sharing feelings and thoughts, than dirges,” made it seem like a good match for funeral homes. This preference for lightness mirrors other changes in modern funerals, a business that, though still traditional by many accounts, is becoming increasingly secular and informal. “People rarely wear black to funerals anymore,” Caldwell told me when I interviewed him in 2008. “Except for the older generation. But children today, they don’t even wear a coat and a tie anymore.”
Young is the theme song to your grandmother’s memorial, the pop radio of your cousin’s wake. That funeral homes now have a soundtrack, one that provides us with a subtle, uncomplicated sense of recognition—as minimalist guru Brian Eno would call it, an ambience—shouldn’t be a surprise. Rather than a nuisance or intrusion, this easy listening could be a way of mitigating disruptive grief.
by Nicole Pasulka, The Morning News | Read more:
Jacob Feige, Saiga Recorder, 2011. Courtesy the artist.