Tuesday, August 7, 2012

The Point of Exclamation

Anybody who has ever logged on knows that online writing begets exclamation points. A lot of exclamation points! Mocking this punctuational predilection is easy and fun. An amusing blog called “Excessive Exclamation!!” features photos of, for example, a Carl’s Jr. printed receipt with the words “PLEASE LET US KNOW HOW WE DID!!!” Another naysayer is Steve Martin, who recently wryly Tweeted:
Today, @SteepCanyon and I play with the Boston Pops! I must be excited, because I used one of my few remaining exclaimation marks.
David Shipley, the executive editor of Bloomberg View and a former Op-Ed editor at this newspaper, and Will Schwalbe, authors of “Send: Why People Email So Badly and How to Do It Better,” speculate that the trend stems in part from the nature of online media. “Because email is without affect, it has a dulling quality that almost necessitates kicking everything up a notch just to bring it to where it would normally be,” they write. But what if a particular point needs to be stressed beyond where it would normally be? Well, you need to kick it up an additional notch, with another exclamation point, or three. The unsurprising result has been Weimar-level exclamation inflation, where (it sometimes seems) you have to raise your voice to a scream merely to be heard, and a sentence without blingy punctuation comes across like a whisper.

My 21-year-old daughter once criticized my habit of ending text-message sentences with a period. For a piece of information delivered without prejudice, she said, you don’t need any punctuation at the end (“Movie starts at 6”). An exclamation point is minimally acceptable enthusiasm (“See you there!”). But a period just comes off as sarcastic (“Good job on the dishes.”). For similar reasons, the Obama campaign has encountered blowback over the punctuation in its slogan for the 2012 campaign, which is “Forward.” — period included. Austan Goolsbee, the former chairman of the National Economic Council, has been quoted as complaining that because of the period, the feel of the slogan is “like ‘forward, now stop.’”

Habitual e-mailers, texters and posters convey quite precise nuances through punctuation, which is after all one of the points of punctuation. A friend’s 12-year-old daughter once said that in her view, a single exclamation point is fine, as is three, but never two. My friend asked her where this rule came from and the girl said, “Nowhere. It’s just something you learn.”

by Ben Yagoda, NY Times |  Read more:
Illustration: Thomas Ng