Monday, September 24, 2012

Dappled Things: Pinkhassov on Instagram

Digital photography and its mewling new children, Instagram among them, are causing arguments. There are studiedly old fogeys like Danny Lyon, who insist that a machine that doesn’t use film cannot be considered a camera. It’s no longer a common view: most photographers, professional or otherwise, either use digital or tacitly approve of it. Meanwhile, some serious photojournalists have reported wars and revolutions with the camera on a phone, and have won recognition for it.

The statistics beggar belief: 380 billion photos were taken in 2011, and about 10% of all the photographs currently in existence were taken in the past twelve months. Amateurs with Canon cameras and overpriced L-lenses have something to do with this; even more culpable is the incessant and overwhelming production of camera-phone images by huge numbers of people. (By the way, why is it called a “camera-phone” rather than the more logical “phone-camera”?)

There are good reasons to be suspicious of this flood of images. What is the fate of art in the age of metastasized mechanical reproduction? These are cheap images; they are in fact less than cheap, for each image costs nothing. Post-processing is easy and rampant: beautiful light is added after the fact, depth of field is manipulated, nostalgia is drizzled on in unctuous tints of orange and green. The result is briefly beguiling to the senses but ultimately annoying to the soul, like fake breasts or MSG-rich food. I like Matt Pearce’s thoughtful polemic on this subject, published here on these pages: “Never before have we so rampantly exercised the ability to capture the way the world really looks and then so gorgeously disfigured it.”

But the problem with the new social photography isn’t merely about post-processing: after all, photographers have always manipulated their images in the darkroom. The filters that Hipstamatic and Instagram provide, the argument goes, are simply modern day alternatives to the dodging and burning that have always been integral to making photographs. This argument is in part true. But the rise of social photography means that we are now seeing images all the time, millions of them, billions, many of which are manipulated with the same easy algorithms, the same tiresome vignetting, the same dank green wash. So the problem is not that images are being altered—I remember the thrill I felt the first few times I saw Hipstamatic images, and I shot a few myself buoyed by that thrill—it’s that they’re all being altered in the same way: high contrasts, dewy focus, over-saturation, a skewing of the RGB curve in fairly predictable ways. Correspondingly, the range of subjects is also peculiarly narrow: pets, pretty girlfriends, sunsets, lunch. In other words, the photographic function, which should properly be the domain of the eye and the mind, is being outsourced to the camera and to an algorithm.

All bad photos are alike, but each good photograph is good in its own way. The bad photos have found their apotheosis on social media, where everybody is a photographer and where we have to suffer through each other’s “photography” the way our forebears endured terrible recitations of poetry after dinner. Behind this dispiriting stream of empty images is what Russians call poshlost: fake emotion, unearned nostalgia. According to Nabokov, poshlost “is not only the obviously trashy but mainly the falsely important, the falsely beautiful, the falsely clever, the falsely attractive.” He knows us too well.

by Teju Cole, The New Inquiry |  Read more: