To the untrained eye, these game-day rituals appear to be little more than a wild party, a hedonistic excuse to get loaded and eat barbecue. Not at all. They are, according to Notre Dame anthropologist John Sherry, bustling microcosms of society where self-regulatory neighborhoods foster inter-generational community, nurture tradition and build the team’s brand.
Sherry didn’t always feel this way. There was a time when he considered tailgating a boisterous nuisance, little more than a gauntlet of unrelated and unruly celebrations to be run if he were to reach his seat in Notre Dame Stadium. But then he had an epiphany: What if there was meaning to the madness?
“One day I slowed down and paid attention to things that were going on that weren’t individual celebrations,” he said of research presented in A Cultural Analysis of Tailgating. “It was much more nuanced that I had thought before.”
Sherry consulted the existing literature on the subject and found bupkis. Most studies on tailgating come to Onion-esque conclusions like “tailgating leads to drunkenness” or examine the environmental impact(.pdf) of all that trash. Sherry looked deeper into tailgating and saw a whole lot of consumption akin to that of, say, ancient harvest festivals. He recruited colleague Tonya Bradford, trained a few research assistants and started attending tailgate parties and interviewing fans to learn more.
Notre Dame was a convenient place to start, given its rich football tradition. But Sherry and Co. hit the road too, attending Irish away games and checking the scene at Big Ten Conference schools. They talked to fans of every stripe, from alumni with six-figure RVs to students. And they discovered what every true football fan eventually discovers.
“What we really found was a real active and orchestrated effort in community building,” said Sherry. “People have tailgated in the same place for years, they have tailgated through generations, they have encountered strangers who have passed through and adopted them to their families and became fast friends. They have created neighborhoods.”
This much was obvious Saturday at the University of Utah-Brigham Young University game I attended. The parking lot around Eccles Stadium was thick with trucks and trailers and RVs, the air was thick with the smell of cooking meat. The lot was divided into “streets” and “neighborhoods” populated by fans who have in many cases known each other for years.
by Beth Carter, Wired | Read more:
Photo: Mike Roemer/Associated Press
