Thursday, December 27, 2012

Ellison: Lanai to Become an Eco-Lab


[ed. I missed this when it was first published a couple months ago. Still not getting that warm, fuzzy feeling. Update: after being here a week I have to say, I'm impressed. There are beautification efforts in progress all over the city and island. This is a great start, let's hope it continues (while protecting the local charms that this small community is famous for.]

Lanai, billionaire Larry Ellison has presented his vision of paradise: an eco-lab based on solar power, with electric cars replacing gas guzzlers and sea water transformed into fresh water for an organic farm export industry.

Ellison, CEO of the business software firm Oracle, bought 98 percent of the 141-square-mile Lanai from billionaire David Murdock in June, reportedly for around $500 million.

The Lanai holdings include two resorts and golf courses, commercial and residential structures and vast acres of former pineapple fields that now rest undeveloped.

Since the purchase, Lanai's 3,000 residents have been waiting to hear what Ellison, who doesn't currently have a residence on the island, means to do with it. (...)

"What we are going to do is turn Lanai into a model for sustainable enterprise," he said.

"I own the water utility, I own the electric utility," he added. "The electric utility is all going to be solar photovoltaic and solar thermal where it can convert sea water into fresh water."

Photovoltaic is the more traditional solar technology of panels that absorb the sun's rays and directly create electricity with semiconductors, while large-scale thermal involves using mirrors to direct heat to run a turbine and thus make electricity.

Electric cars will be brought in, Ellison added, and farming will be transformed.

"We have drip irrigation where we are going to have organic farms all over the island. Hopefully we are going to export produce -- really the best, organic produce to Japan and elsewhere," he said.

"We are going to support the local people and help them start these businesses," Ellison said. "So it is going to be a little, if you will, laboratory for sustainability in businesses of small scale."

by NBC News |  Read more:
George Diebold / Getty Images, Blend Images