Art without Market, Art without Education: Political Economy of Art

Since the early days of modernism, artists have faced a peculiar dilemma with regard to the economy surrounding their work. By breaking from older artistic formations such as medieval artisan guilds, bohemian artists of the nineteenth century distanced themselves from the vulgar sphere of day-to-day commerce in favor of an idealized conception of art and authorship. While on the one hand this allowed for a certain rejection of normative bourgeois life, it also required that artists entrust their livelihoods to middlemen—to private agents or state organizations. One result was that some of the most influential modernist artists, from Paul Gauguin to Mondrian and Rodchenko, died in abject poverty, not because their work was unpopular but because the economy produced by the circulation and distribution of their work was entirely controlled by others, whether under capitalist or communist regimes.1 While a concern with labor and fair compensation in the arts, exemplified by such recent initiatives as W.A.G.E. or earlier efforts such as the Art Workers Coalition, has been an important part of artistic discourse, so far it has focused primarily on public critique as a means to shame and reform institutions into developing a more fair system of compensation for “content providers.”2 It seems to me that we need to move beyond the critique of art institutions if we want to improve the relationship between artists and the economy surrounding their work.

Here I am not particularly interested in the power relations between artists and the art market, a cyclical conversation that seems to dominate much of art writing today. Historically, art and artists have existed both with and without a market. Important art was produced in socialist countries for most of the twentieth century, in the absence of an art market. Much of art production today occurs in places without a market for art, or in countries where a capitalist market system is not the dominant form of social and cultural organization. Art can clearly exist without a market, but artists fundamentally rely upon a certain economy in order to live and make art in the first place. Furthermore, it’s important to note that “economy” and “market” are not synonymous terms: a market is just one facet of the economic sphere, coexisting with many other forms of exchange, from barter, debt, and favors to a gift economy.  (...)

In 1878, the painter James Abbott McNeill Whistler took Ruskin to court for libel. Ruskin had written a rather positive review of an exhibition at the Grosvenor Gallery—a privately owned space exhibiting works that had been rejected by the Royal Academy. Ruskin singled out Whistler’s Nocturne in Black and Gold: The Falling Rocket, accusing the artist of charging too high a price for what Ruskin thought was a hastily made painting:

For Mr. Whistler’s own sake, no less than for the protection of the purchaser, Sir Coutts Lindsay ought not to have admitted works into the gallery in which the ill-educated conceit of the artist so nearly approached the aspect of willful imposture. I have seen, and heard, much of Cockney impudence before now; but never expected to hear a coxcomb ask two hundred guineas for flinging a pot of paint in the public’s face.4

Whistler was outraged and sued Ruskin for a thousand pounds and the costs of the trial. The trial became a public spectacle, the first of its kind. It also became a public seminar on art. Whistler’s case was based on his argument that a painting is about nothing but itself; Ruskin’s case was based on his belief that art should have moral value. The court heard arguments about the duties of art critics and the role of labor in art. Ruskin was too ill to attend the trial and was represented by lawyers who asked Whistler how long it had taken him to make the painting. Whistler replied that it was completed in a day or two.

Lawyer: The labor of two days, is that for which you asked two hundred guineas?
Whistler: No, I ask it for the knowledge I have gained in the work of a lifetime.5

Whistler won the case but received only a symbolic settlement: a quarter of a penny. Ruskin’s friends covered his legal expenses; Whistler went bankrupt covering his own.

Ruskin did not single-handedly invent positions and notions popularized through his book and lectures on the economy of art; rather, he articulated existing Victorian attitudes regarding the role of artists and culture, which themselves reflected the British and Dutch art systems of the time, emphasizing a certain element of commerce in art. A somewhat different system of cultural organization existed in France, where in 1648 a royal decree established a government-funded Art Academy. The Academy removed painting and sculpture from the control of artistic guilds, which emphasized craft, and instead created a centralized institution that treated visual art more like the liberal arts, such as literature. While poets and writers like Baudelaire were often compensated per line of text for publishing their work (Baudelaire’s rate apparently was 0.15 francs per line), as far as I know, no one in France proposed subjecting them to wage labor.

by Anton Vidokle, e-flux |  Read more:

Image: James Abbott McNeill Whistler, Nocturne in Black and Gold (The Falling Rocket), circa 1875. Oil on panel. Detroit Institute of Art.