The spectre of masters of the universe chanting Om at Davos serves as only one measure of how “mindfulness” has become the new Western mantra. The technique, linked to Buddhist practice, teaches being present in the moment, always attentive to, and accepting one’s thoughts and responses, without judgment. In a 1977 study, mindfulness pioneer Jack Kornfeld presented the approach as a remedy to Western excesses, or “the egoistic, hedonic treadmill of continually avoiding discomfort and seeking pleasure from outside sources that are ultimately unsatisfying and short-lived.”
Mindfulness entered the medical mainstream in the 1980s as a clinically proven method for alleviating chronic pain and stress. Since then, it has metastasized into an omnibus panacea—to help children with attention-deficit hyperactivity disorder concentrate, soldiers with post-traumatic stress disorder recover and, now, Fortune 500 executives compete. In Paul Harrison’s upcoming documentary, The Mindfulness Movie, psychologist Guy Claxton frames the benefits in mercantile terms: “At the most basic level, mindfulness enables you to get value for money out of life,” he says.
What has gripped Western attention is mindfulness’s ability to improve performance—of Olympic athletes, parents, and even nations, as promised in U.S. Congressman Tim Ryan’s 2012 bestseller, Mindful Nation: How a simple practice can help us reduce stress, improve performance and recapture the American spirit. Institutions and companies are racing to adopt “mindful” practices—among them Google, the U.S. military and Monsanto. Jeff Weiner, CEO of the social-networking site LinkedIn, is a disciple, boasting that “compassion” and “listening to others” are now his central management tenets.
A mindfulness industry has taken root, seen in a boom in corporate coaching, “yin” yoga (which develops mindfulness by holding poses at a point of intensity for five to 10 minutes) and books such as Raji Lukkoor’s Inner Pilgrimage: Ten Days to a Mindful Meand 10 Mindful Minutes by actress Goldie Hawn, who runs a mindfulness foundation. The first mass-market magazine devoted to the topic, Mindful, has just launched; the first issue of the Halifax-based bimonthly bills itself as “your guide to less stress and more joy” with features such as “The science of changing your brain.” Publisher Jim Gimian says he wants to send “a very broad message that mindfulness is a lifestyle, a broadly appealing part of life and not something esoteric or foreign.” Even the ads are “curated” to reflect this message, he says; placing a full-page ad for women’s clothing line Eileen Fisher on the first page was strategic: the company also advertises in Vogue.
The trend to mindfulness would seem to signal mass recognition of the need to slow down and pay attention in a turbo-driven, reactive society. Yet its migration from ashram to boardroom is not without tensions. High-profile Buddhists are taking off the gloves, albeit thoughtfully; they say mindfulness is part of a continuum—one of the seven factors of enlightenment—not a self-help technique or “a path which can lead to bigger profits,” as the Financial Times put it. And long-time practioners worry that mindfulness repackaged as a quick fix or a commercial platform could in fact lead to mindlessness, and reinforce the very problems it’s trying to heal.
by Anne Kingston, Macleans | Read more:
Illustration by Taylor Shute
