Thursday, April 4, 2013

How to Break Into Science Writing Using Your Blog and Social Media


[ed. This is excellent advice for a writing career in any discipline, not just science.]

There are two basic trajectories: one more traditional, which I like to call “vertical”, and the other one I call “horizontal” which, though it happened with individual writers for a long time, seems to be a much more frequent, if not dominant trajectory these days.

The vertical trajectory is the one taken by people who, perhaps from a very early age, knew they wanted to become writers or journalists, perhaps specifically science journalists. They major in journalism in college (perhaps double-major in a science as well), work on their school paper, start internships early in their local papers (or radio or TV stations), then go to a Master’s program in science journalism. By the time they graduate from that, they already have lots of experience, several internships, many clips, perhaps some local awards, and are ready to start making a living as staff writers or freelancers.

The horizontal trajectory describes people who start out in science, with every intention of making a career in research. But, as tenure track is now an alternative career in science, most science students need to find other options. Some of them – those who always liked to write, wrote diaries as kids, etc. – will explore the option of becoming science writers. The most direct horizontal trajectory involves starting a science blog while still doing research, becoming known for good writing there, then start pitching stories for online (and later print) magazines, and gradually leaving the lab bench and starting to make a living by writing alone. Brian Switek, John Timmerand Ed Yong are probably the best known examples of people who took this path. Heck, I am one of those examples, too. Many more are somewhere along that trajectory right now.

Of course, those are extremes, too neatly cut apart. Many people will do something in the middle, combining the two approaches in some way. For example, they may pursue a career in research while also taking summer internships at science magazines, or editing the science section of the college newspaper. Some may major in science, then go to j-school for Masters. Also, not all of the new entries into science writing are young. Sure, some make the switch after college or Masters in science, but others make the switch later, after getting a PhD, or finishing a postdoc, or after years of teaching as adjunct faculty with no hope of ever getting a tenure track position, or even after many years as full faculty, once grant money dries out and there are no more resources to keep running the lab.

Either way, there comes a time when one becomes a professional science writer/journalist and has to make a living that way. What does one need to do to succeed? (...)

First you have to write

People who want to become professional writers are, I assume, people who always liked to write. Childhood diaries. LiveJournals filled with teenage angst. Long Facebook updates. It’s time to take this seriously and do your writing in a more serious, organized, professional manner. Start a blog. This is your writing laboratory. Start blogging about science. Nobody will know about your blog until you start promoting it, so don’t worry that your early posts are clumsy (you can even delete the first few embarrassing posts later, once you are happy with your blog and start promoting it).

Practice the usual journalistic forms – the feature, the interview, the brief news story with inverted pyramid. You will need to demonstrate that you are capable of writing in such forms and styles. (...)

Try to figure out your beat (or obsession) – what is it that excites you the most? Write about that. Try to find your own niche. Become a “go to” person on a particular topic, become an expert (or at least a temporary expert) on that topic.

Ignore the “professional” advice about having to blog daily. It was a necessity a decade go, not any more. In the days of RSS feeds and social media, it does not matter for your readers any more – they will find your posts no matter how infrequently you post. It only matters for you and your own writing habit that you blog with some regularity.

Also ignore the “professional” advice about writing relatively short blog posts. Leave that for brief news articles. Blog posts are longform, at least most of the time. And longform works online much better than short articles – the traffic keeps on giving for years, as people rediscover long posts, see them as resources, and share with their friends.

Also important to remember: You’re A Human, So Write Like One. How do I write? First I read and study the topic. Then, I compose text in my head (usually during dog walks, often over a number of days, sometimes even months), imagining I am explaining something to a good non-scientist friend. Then I sit down and quickly transcribe that. Quick proofread. Click “Publish”.

by Bora Zivkovic, Scientific American | Read more:
Image: uncredited