While the brightest minds of Silicon Valley are “disrupting” whatever industry is too crippled to fend off their advances, something odd is happening to our language. Old, trusted words no longer mean what they used to mean; often, they don’t mean anything at all. Our language, much like everything these days, has been hacked. Fuzzy, contentious, and complex ideas have been stripped of their subversive connotations and replaced by cleaner, shinier, and emptier alternatives; long-running debates about politics, rights, and freedoms have been recast in the seemingly natural language of economics, innovation, and efficiency. Complexity, as it turns out, is not particularly viral.
This is not to deny that many of our latest gadgets and apps are fantastic. But to fixate on technological innovation alone is to miss the more subtle—and more consequential—ways in which a clique of techno-entrepreneurs has hijacked our language and, with it, our reason. In the last decade or so, Silicon Valley has triggered its own wave of linguistic innovation, a wave so massive that a completely new way to analyze and describe the world—a silicon mentality of sorts—has emerged in its wake. The old language has been rendered useless; our pre-Internet vocabulary, we are told, needs an upgrade.
Fortunately, Silicon Valley, that never-drying well of shoddy concepts and dubious paradigms—from wiki-everything to i-something, from e-nothing to open-anything—is ready to help. Like a good priest, it’s always there to console us with the promise of a better future, a glitzier roadmap, a sleeker vocabulary.
Silicon Valley has always had a thing for priests; Steve Jobs was the cranky pope it deserved. Today, having mastered the art of four-hour workweeks and gluten-free lunches in outdoor cafeterias, our digital ministers are beginning to preach on subjects far beyond the funky world of drones, 3-D printers, and smart toothbrushes. That we would eventually be robbed of a meaningful language to discuss technology was entirely predictable. That the conceptual imperialism of Silicon Valley would also pollute the rest of our vocabulary wasn’t.
The enduring emptiness of our technology debates has one main cause, and his name is Tim O’Reilly. The founder and CEO of O’Reilly Media, a seemingly omnipotent publisher of technology books and a tireless organizer of trendy conferences, O’Reilly is one of the most influential thinkers in Silicon Valley. Entire fields of thought—from computing to management theory to public administration—have already surrendered to his buzzwordophilia, but O’Reilly keeps pressing on. Over the past fifteen years, he has given us such gems of analytical precision as “open source,” “Web 2.0,” “government as a platform,” and “architecture of participation.” O’Reilly doesn’t coin all of his favorite expressions, but he promotes them with religious zeal and enviable perseverance. While Washington prides itself on Frank Luntz, the Republican strategist who rebranded “global warming” as “climate change” and turned “estate tax” into “death tax,” Silicon Valley has found its own Frank Luntz in Tim O’Reilly.
Tracing O’Reilly’s intellectual footprint is no easy task, in part because it’s so vast.[*] Through his books, blogs, and conferences, he’s nurtured a whole generation of technology thinkers, from Clay Shirky to Cory Doctorow. A prolific blogger and a compulsive Twitter user with more than 1.6 million followers, O’Reilly has a knack for writing articulate essays about technological change. His essay on “Web 2.0” elucidated a basic philosophy of the Internet in a way accessible to both academics and venture capitalists; it boasts more than six thousand references on Google Scholar—not bad for a non-academic author. He also invests in start-ups—the very start-ups that he celebrates in his public advocacy—through a venture fund, which, like most things O’Reilly, also bears his name.
This is not to deny that many of our latest gadgets and apps are fantastic. But to fixate on technological innovation alone is to miss the more subtle—and more consequential—ways in which a clique of techno-entrepreneurs has hijacked our language and, with it, our reason. In the last decade or so, Silicon Valley has triggered its own wave of linguistic innovation, a wave so massive that a completely new way to analyze and describe the world—a silicon mentality of sorts—has emerged in its wake. The old language has been rendered useless; our pre-Internet vocabulary, we are told, needs an upgrade.Fortunately, Silicon Valley, that never-drying well of shoddy concepts and dubious paradigms—from wiki-everything to i-something, from e-nothing to open-anything—is ready to help. Like a good priest, it’s always there to console us with the promise of a better future, a glitzier roadmap, a sleeker vocabulary.
Silicon Valley has always had a thing for priests; Steve Jobs was the cranky pope it deserved. Today, having mastered the art of four-hour workweeks and gluten-free lunches in outdoor cafeterias, our digital ministers are beginning to preach on subjects far beyond the funky world of drones, 3-D printers, and smart toothbrushes. That we would eventually be robbed of a meaningful language to discuss technology was entirely predictable. That the conceptual imperialism of Silicon Valley would also pollute the rest of our vocabulary wasn’t.
The enduring emptiness of our technology debates has one main cause, and his name is Tim O’Reilly. The founder and CEO of O’Reilly Media, a seemingly omnipotent publisher of technology books and a tireless organizer of trendy conferences, O’Reilly is one of the most influential thinkers in Silicon Valley. Entire fields of thought—from computing to management theory to public administration—have already surrendered to his buzzwordophilia, but O’Reilly keeps pressing on. Over the past fifteen years, he has given us such gems of analytical precision as “open source,” “Web 2.0,” “government as a platform,” and “architecture of participation.” O’Reilly doesn’t coin all of his favorite expressions, but he promotes them with religious zeal and enviable perseverance. While Washington prides itself on Frank Luntz, the Republican strategist who rebranded “global warming” as “climate change” and turned “estate tax” into “death tax,” Silicon Valley has found its own Frank Luntz in Tim O’Reilly.
Tracing O’Reilly’s intellectual footprint is no easy task, in part because it’s so vast.[*] Through his books, blogs, and conferences, he’s nurtured a whole generation of technology thinkers, from Clay Shirky to Cory Doctorow. A prolific blogger and a compulsive Twitter user with more than 1.6 million followers, O’Reilly has a knack for writing articulate essays about technological change. His essay on “Web 2.0” elucidated a basic philosophy of the Internet in a way accessible to both academics and venture capitalists; it boasts more than six thousand references on Google Scholar—not bad for a non-academic author. He also invests in start-ups—the very start-ups that he celebrates in his public advocacy—through a venture fund, which, like most things O’Reilly, also bears his name.
A stylish and smooth-talking self-promoter with a philosophical take on everything, O’Reilly is the Bernard-Henri Lévy of Route 101, the favorite court philosopher of the TED elites. His impressive intellectual stature in the Valley can probably be attributed to the simple fact that he is much better read than your average tech entrepreneur. His constant references to the learned men of yesteryear—from “Archilochus, the Greek fabulist” to Ezra Pound—make him stand out from all those Silicon Valley college dropouts who don’t know their Plotinus from their Pliny. (...)
None of this is necessarily bad. On first impression, O’Reilly seems like a much-needed voice of reason—even of civic spirit—in the shallow and ruthless paradise-ghetto that is Silicon Valley. Compared to ultra-libertarian technology mavens like Peter Thiel and Kevin Kelly, O’Reilly might even be mistaken for a bleeding-heart liberal. He has publicly endorsed Obama and supported many of his key reforms. He has called on young software developers—the galley slaves of Silicon Valley—to work on “stuff that matters” (albeit preferably in the private sector). He has written favorably about the work of little-known local officials transforming American cities. O’Reilly once said that his company’s vision is to “change the world by spreading the knowledge of innovators,” while his own personal credo is to “create more value than you capture.” (And he has certainly captured a lot of it: his publishing empire, once in the humble business of producing technical manuals, is now worth $100 million.) Helping like-minded people find each other, sharpen their message, form a social movement, and change the world: this is what O’Reilly’s empire is all about. Its website even boasts of its “long history of advocacy, meme-making, and evangelism.” Who says that spiritual gurus can’t have their own venture funds?
O’Reilly’s personal journey was not atypical for Silicon Valley. In a 2004 essay about his favorite books (published in Tim O’Reilly in a Nutshell, brought out by O’Reilly Media), O’Reilly confessed that, as a young man, he had “hopes of writing deep books that would change the world.” O’Reilly credits a book of science fiction documenting the struggles of a young girl against a corporate-dominated plutocracy (Rissa Kerguelen by F. M. Busby) with helping him abandon his earlier dream of revolutionary writing and enter the “fundamentally trivial business [of] technical writing.” The book depicted entrepreneurship as a “subversive force,” convincing O’Reilly that “in a world dominated by large companies, it is the smaller companies that keep freedom alive, with economics at least one of the battlegrounds.” This tendency to view questions of freedom primarily through the lens of economic competition, to focus on the producer and the entrepreneur at the expense of everyone else, shaped O’Reilly’s thinking about technology.
The Randian undertones in O’Reilly’s thinking are hard to miss, even as he flaunts his liberal credentials. “There’s a way in which the O’Reilly brand essence is ultimately a story about the hacker as hero, the kid who is playing with technology because he loves it, but one day falls into a situation where he or she is called on to go forth and change the world,” he wrote in 2012. But it’s not just the hacker as hero that O’Reilly is so keen to celebrate. His true hero is the hacker-cum-entrepreneur, someone who overcomes the insurmountable obstacles erected by giant corporations and lazy bureaucrats in order to fulfill the American Dream 2.0: start a company, disrupt an industry, coin a buzzword. Hiding beneath this glossy veneer of disruption-talk is the same old gospel of individualism, small government, and market fundamentalism that we associate with Randian characters. For Silicon Valley and its idols, innovation is the new selfishness.
However, it’s not his politics that makes O’Reilly the most dangerous man in Silicon Valley; a burgeoning enclave of Randian thought, it brims with far nuttier cases. O’Reilly’s mastery of public relations, on the other hand, is unrivaled and would put many of Washington’s top spin doctors to shame. No one has done more to turn important debates about technology—debates that used to be about rights, ethics, and politics—into kumbaya celebrations of the entrepreneurial spirit while making it seem as if the language of economics was, in fact, the only reasonable way to talk about the subject. As O’Reilly discovered a long time ago, memes are for losers; the real money is in epistemes.
None of this is necessarily bad. On first impression, O’Reilly seems like a much-needed voice of reason—even of civic spirit—in the shallow and ruthless paradise-ghetto that is Silicon Valley. Compared to ultra-libertarian technology mavens like Peter Thiel and Kevin Kelly, O’Reilly might even be mistaken for a bleeding-heart liberal. He has publicly endorsed Obama and supported many of his key reforms. He has called on young software developers—the galley slaves of Silicon Valley—to work on “stuff that matters” (albeit preferably in the private sector). He has written favorably about the work of little-known local officials transforming American cities. O’Reilly once said that his company’s vision is to “change the world by spreading the knowledge of innovators,” while his own personal credo is to “create more value than you capture.” (And he has certainly captured a lot of it: his publishing empire, once in the humble business of producing technical manuals, is now worth $100 million.) Helping like-minded people find each other, sharpen their message, form a social movement, and change the world: this is what O’Reilly’s empire is all about. Its website even boasts of its “long history of advocacy, meme-making, and evangelism.” Who says that spiritual gurus can’t have their own venture funds?
O’Reilly’s personal journey was not atypical for Silicon Valley. In a 2004 essay about his favorite books (published in Tim O’Reilly in a Nutshell, brought out by O’Reilly Media), O’Reilly confessed that, as a young man, he had “hopes of writing deep books that would change the world.” O’Reilly credits a book of science fiction documenting the struggles of a young girl against a corporate-dominated plutocracy (Rissa Kerguelen by F. M. Busby) with helping him abandon his earlier dream of revolutionary writing and enter the “fundamentally trivial business [of] technical writing.” The book depicted entrepreneurship as a “subversive force,” convincing O’Reilly that “in a world dominated by large companies, it is the smaller companies that keep freedom alive, with economics at least one of the battlegrounds.” This tendency to view questions of freedom primarily through the lens of economic competition, to focus on the producer and the entrepreneur at the expense of everyone else, shaped O’Reilly’s thinking about technology.
The Randian undertones in O’Reilly’s thinking are hard to miss, even as he flaunts his liberal credentials. “There’s a way in which the O’Reilly brand essence is ultimately a story about the hacker as hero, the kid who is playing with technology because he loves it, but one day falls into a situation where he or she is called on to go forth and change the world,” he wrote in 2012. But it’s not just the hacker as hero that O’Reilly is so keen to celebrate. His true hero is the hacker-cum-entrepreneur, someone who overcomes the insurmountable obstacles erected by giant corporations and lazy bureaucrats in order to fulfill the American Dream 2.0: start a company, disrupt an industry, coin a buzzword. Hiding beneath this glossy veneer of disruption-talk is the same old gospel of individualism, small government, and market fundamentalism that we associate with Randian characters. For Silicon Valley and its idols, innovation is the new selfishness.
However, it’s not his politics that makes O’Reilly the most dangerous man in Silicon Valley; a burgeoning enclave of Randian thought, it brims with far nuttier cases. O’Reilly’s mastery of public relations, on the other hand, is unrivaled and would put many of Washington’s top spin doctors to shame. No one has done more to turn important debates about technology—debates that used to be about rights, ethics, and politics—into kumbaya celebrations of the entrepreneurial spirit while making it seem as if the language of economics was, in fact, the only reasonable way to talk about the subject. As O’Reilly discovered a long time ago, memes are for losers; the real money is in epistemes.
by Evgeny Morozov, The Baffler | Read more:
Image: Philip Burke
