The best general formulation of the problem may still be Herbert Marcuse’s essay “The Affirmative Character of Culture” (1937). For Marcuse, even when art or entertainment didn’t flatter power outright, culture as such tended to affirm, rather than negate, the existing social order: the very foretaste of a happier life offered by one kind of art, or the commiseration over present-day reality offered by another kind, helped people to endure the way things were. A dialectician, Marcuse did allow that culture could also, sometimes, negate, and seduce or incite you toward revolution — but his emphasis fell on culture as accommodation to the status quo. And this dominant pessimism about the capacity of culture to do the work of politics, occasionally relieved by a hesitant optimism, could be said to characterize the whole tradition of so-called Western Marxism to which Marcuse and the rest of the Frankfurt School belonged, many of whose unfinished projects and unresolved questions came to be inherited, knowingly or not, by French critical sociology and American cultural studies. Western Marxism (not just Marcuse, Adorno, and Benjamin but Lukács, Sartre, Althusser, et cetera) paid special attention to culture and ideology and correspondingly neglected the issues of political strategy and economic analysis that so preoccupied earlier generations of Marxist thinkers. As Perry Anderson pointed out in Considerations on Western Marxism, this cultural turn, beginning in the ’20s and in full swing by the ’30s, took place amid political disappointment: the defeat of working-class revolt in Germany, the hardening of the Soviet Union into Stalinist deformity, fascist victory in the Spanish Civil War, and so on. (...)
Logically, there seem to be three possible results of the mounting economic insecurity of intellectuals and “culture producers” amid a general population scoured by the same blast. The possibilities are hardly exclusive; all three are to some extent inevitable, and already taking place. It’s the proportions in which they’re realized that will answer for our own time a question about the relationship between intellectuals and the general populace classically formulated by Marxism in terms of “hegemony” and “cultural revolution.”
One possibility, and the worst, would be to see the next decades exacerbate the class character of culture. In this scenario, since very few people not already wealthy would risk careers as writers or artists, certain vital strains of culture would become, more exclusively than today, the expression of an upper-class stratum. A basic relegation of literature, art, and philosophy to pastimes of the idly rich (as, say, in prerevolutionary France) doesn’t seem impossible.
A second possibility, closer to realization today, would be the confinement of important varieties of culture not to a single socioeconomic stratum but to demographic archipelagos amid rising seas of mass corporate product. Young people might give up hopes of gainful employment through art or serious writing — without giving up the production or consumption of those things. Holding down uninspiring and ill-paid day-jobs, they would huddle together in select neighborhoods of big cities and devote their evenings and weekends to culture (and laundry, shopping, and cleaning). This doesn’t sound so bad; it sounds in fact like the cozily disappointed existence, streaked with fear of unemployment, of half the people we know.
But the confinement of much cultural production to the leisure hours of a few bohemian enclaves entails real costs for the resulting culture. Challenging art and radical thought, with no hope of a large audience truly susceptible to being challenged, slip easily into administering “provocativeness” to the jadedly unprovokable. The idea of an avant-garde leading a general charge becomes, as it has, impossible; the infantry of a would-be popular audience has deserted, and an officer corps with no troops merely redesigns its uniforms according to cycles of fashion. Squabbles over medals and rank take the place of what Gramsci called the war of position; cultural hegemony — a prevailing climate of opinion — is left, uncontested, to capitalism. (...)
We are witnessing and sometimes personally experiencing a sharp de-classing of intellectuals. Our precious credentials are increasingly useless for generating income and — let us hope — social prestige, too. This should mean that most intellectuals view ourselves as sinking, economically, into the lower-middle or working class, and that “meritocratic” markers — the contents of our bookshelves and iPods; our degrees — accord us less and less social status in our own and others’ eyes. Not to say there won’t remain a self-protective cultural elite hoarding its prestige: the hostility to criticism among mutually appreciative writers, artists, and academics — an aversion to meaningful disputes — is contemporary evidence of such a siege mentality. But we can also hope for something else: perhaps intellectuals’ increasing exposure to socioeconomic danger will give a new political dangerousness and reality to what some of us produce. Might the continuing commitment of de-classed left intellectuals and radical artists to their vocations, in spite of withered prospects and eroding prestige, give our work an antisystemic force, and credibility, it has lacked?
In recent decades, varieties of politics among intellectuals, hipsters, artists, and academics have seemed to outsiders, and increasingly to ourselves, like just so many types of functionally affirmative, system-stabilizing, content-neutral cultural capital. In the years ahead it may become easier, while much else becomes harder, for both left intellectuals and our intended audience to believe that we do what we do and say what we say for the sake of conviction, not capital. Artists and intellectuals, to go on existing in serious numbers without much help from universities, corporate publishers, wealthy families, and rich patrons, will be groups marked by some sacrifice. And if we want to work hard—“Il faut travailler, rien que travailler,” Cézanne wrote to Rilke: probably the one common motto of artists and thinkers — many of us may quit the demographic islands where our very concentration drives up the rent. Released, unprotected, into the dark fields of the republic, we would find new things to say and, with luck, new people to say them to.
by The Editors, N+1 | Read more:
Image: Maya Lin, "Storm King Wavefield."