Tuesday, May 21, 2013

How to Buy Happiness

If experiences increase happiness and giving increases happiness, can we combine them to create the perfect happiness intervention? We tried this in a recent experiment, in which we handed out Starbucks gift cards on a university campus.

We told some people to head to Starbucks and buy something for themselves. We told others to pass their gift card along to someone else. And we told a third group of people to use the gift card to buy something for someone else — with the additional requirement that they actually hang out with that person at Starbucks.

Who was happiest? Those who treated someone else and shared in that experience with them. So the cost of increasing your happiness may be as cheap as two cups of coffee.

Taken together, the new science of spending points to a surprising conclusion: How we use our money may matter as much or more than how much of it we've got. Which means that rather than waiting to see whether you find $1 million under your mattress tomorrow, you can make yourself happier today. Switching your spending to buying experiences — for both yourself and others — can lead to more happiness than even the most amazingly Amazonian rain shower.

by Elizabeth Dunn and Michael Norton, LA Times | Read more:
Image: Anthony Russo / For The Times