Sunday, May 12, 2013

Zuckerberg's FWD: Making Sure They Get It Right


Mark Zuckerberg built himself a political action committee called FWD.us, and they're diving headfirst into trying to change immigration policy as their first priority. They seem to have good goals, and they've already adopted some extremely polarizing tactics, so I've tried to collect my thoughts here, as informed by a roundtable conversation yesterday which included FWD.us President and co-founder Joe Green. Spoilers: I don't have a simple, easy "It sucks!" or "It's great!" conclusion about FWD.us, but hopefully I've put together enough perspective here to help inform the discussion, provide some specific areas of improvement for the PAC, and offer a useful starting point for the discussion within the tech community of how we'd like to be effective in driving policy, whether specifically about immigration or on any broader issue.

It's already clear that with FWD.us, the tech industry is going to have to reckon with exactly how real the realpolitik is going to get. If we're finally moving past our innocent, naive and idealistic lack of engagement with the actual dirty dealings of legislation, then let's try to figure out how to do it without losing our souls.

The Fundamentals

Mark Zuckerberg wrote an editorial in the Washington Post a few weeks ago announcing the launch of FWD.us, in concert with a list of prominent Silicon Valley supporters. (Post CEO/Chairman Donald Graham is on Facebook's board, hence the choice of platform.) Zuck started by listing top-tier tech execs like Reid Hoffman, Eric Schmidt and Marissa Mayer, went through listing VCs and investors who are well known within the industry, and concludes with former Facebookers Aditya Agarwal and Ruchi Sanghvi, who aren't big names in the industry but are actual immigrants, in contrast to most of the other backers. Shortly after launch, names like Bill Gates, Reed Hastings and Fred Wilson were added as they apparently became financial backers as well.

All those dollars are being spent to support an organization that's pretty small — half a dozen people in Silicon Valley and four people on the ground in DC. ADrian Chen's excellent look at FWD.us offers lots of good perspective on the functioning and funding of FWD.us, but this is an organization that seems to be built with a long-term mission in mind.

I've long wanted the tech industry to engage in a serious and effective way with the policy world. At the peak of the protests against SOPA and PIPA, my dream was that we might black out our sites in protest of torture as state policy rather than simply focusing on self-serving goals. And while we've thus far had limited avenues for participation such as the White House's innovative petition platform, we obviously haven't played in the serious realm of policy before, either with our attention and interest or with the greasing of palms that actually makes legislation happen in DC.

So if we've got a practical organization working on meaningful problems and that's what I've wanted the tech industry to do, why am I so concerned? Let's take a look.

by Anil Dash, Making Culture |  Read more:
Image: FWD.us