Even if we don’t talk to them, flowers communicate with us. People respond to them with lit-up faces and the "aaah" noises they usually reserve for babies and puppies. A coiffed dowager-type told me they made her want to dance; a Vietnamese man said that in his country hydrangeas were special. I love flowers, but I’d always thought Interflora’s "say it with flowers" slogan was really about levering money out of repressed males who couldn’t articulate their feelings. On that day, though, over the course of a few hundred yards, I realised that flowers can speak, and that what they say makes people happy.
Flowers are the most natural form of adornment. Nature’s jewellery, if you like. People have probably been plucking them and sticking them in their hair or behind an ear since, well, since people began. They show no signs of stopping. Flower-printed fabrics are ubiquitous in the clothing business, but I’m talking here about three-dimensional blooms. Last year, Lady Gaga wore a full-face helmet made of flowers. In 2007 Alexander McQueen showed his Sarabande dress, so embroidered with artificial and fresh flowers it looked like it needed a full-time gardener. Chanel has put tweed flowers on shoes, Prada suede ones. Lulu Guinness has made handbags that look like flower pots with a single large silken bloom on top. Flowers appear on hats and fascinators at weddings and the races, on flip-flops down at the beach and on hair-slides in kindergarten.
Now that artificial flowers have become so realistic, the attitude to them has changed and we’re less snobbishly resistant to them. Perhaps that’s one reason fake flowers now feature so much in what we wear. They still keep to their rightful seasons, though. The fashion industry has failed, despite repeated
efforts, to get us to wear even prints of flowers in winter. And they remain female territory: although Paul Smith has successfully appropriated floral prints for men’s shirts, you don’t often see men wearing real (or fake) flowers unless they’re on a catwalk or in morning dress. Even if they’re carrying a bunch on Valentine’s or Mother’s Day, they tend to have that self-conscious, these-are-for-someone-else look on their face.
by Rebecca Willis, Intelligent Life | Read more:
Illustration Bill Brown