Reader allowed its millions of users to quickly scan and read every story from any number of Web sites in a single, constantly updated stream. It worked fairly simply: many Web sites produce standardized feeds of their content. Users add the feeds of the sites they want to read—which can number dozens, hundreds, or thousands—to their list, and instead of visiting those however many different Web sites each day, they just wait for the sites’ content to come to them. Launched in 2005, Google Reader was not the first feed reader, but it became the most iconic.
The use of feed readers never became a truly mainstream Web habit, which is why Google is comfortable closing Reader over the shouts of its devoted user base. Moreover, the way we discover and read on the Web has changed dramatically since the birth of Google Reader, eight years ago. While Google Reader’s sharing features spawned an ersatz social network based on sharing feeds with other users, what most users read was largely self-directed.
Since 2005, social media has become the de facto way one keeps up with the Internet, and it has been repeatedly fingered over the years as the culprit in the demise of feed readers generally. Facebook transformed, from a place to stalk classmates, into an unending stream of things to view: links, photos, comments (and advertising). By July 2012, one billion things were shared daily on Facebook. At the same time, Twitter rapidly became more and more popular, creating personalized news—and not news—feeds. Twitter is the most efficient link-sharing medium on the Internet; there is always something to read, and it is almost always up to the minute, with four hundred million tweets per day. And while community-driven link-sharing Web sites have existed for a long time, there has been nothing that approaches Reddit’s current scale or scope as a community-driven link-sharing site. Over the last couple of years it has become a true internet juggernaut, with thirty seven billion page views and four hundred million unique visitors in 2012.
Nonetheless, in killing Reader, Google created a new product category overnight: the Google Reader replacement. A number of companies have sought to build the next Google Reader, in order to woo its millions of users to their Web sites. Good alternatives already exist, but press attention has largely been lavished on one built by Digg, a news Web site that was revived last year. Digg Reader, currently in its early stages, is explicitly intended as a successor to Google Reader; the first thing it asks new users to do is import their Google Reader feeds. It complements Digg’s Web site, which uses algorithms and human editors to surface news and interesting content from around the Web. The current interface is focussed and pleasantly minimal: a soft gray sidebar shows a list of feeds, while content appears in a larger pane on the right side. That’s it.
by Matt Buchanan, New Yorker | Read more:
Image: uncredited
