Sunday, July 7, 2013

When Privacy Jumped The Shark

Here’s one dirty little secret about the revelations of domestic spying at the National Security Agency: Had Edward Snowden not embarked on a madcap escape that mashed up plot elements from Catch Me If You Can, The Fugitive, the O.J. Bronco chase, and “Where in the World Is Matt Lauer?,” the story would be over. The leaker’s flight path, with the Feds and the press in farcical flat-footed pursuit, captured far more of the public’s attention than the ­substance of his leaks. That’s not his fault. The public was not much interested in the leaks in the first place. It was already moving on to Paula Deen. (...)

The truth is that privacy jumped the shark in America long ago. Many of us not only don’t care about having our privacy invaded but surrender more and more of our personal data, family secrets, and intimate yearnings with open eyes and full hearts to anyone who asks and many who don’t, from the servers of Fortune 500 corporations to the casting directors of reality-television shows to our 1.1 billion potential friends on Facebook. Indeed, there’s a considerable constituency in this country—always present and now arguably larger than ever—that’s begging for its privacy to be invaded and, God willing, to be exposed in every gory detail before the largest audience possible. We don’t like the government to be watching as well—many Americans don’t like government, period—but most of us are willing to give such surveillance a pass rather than forsake the pleasures and rewards of self-exposure, convenience, and consumerism.

R.I.P. the contemplative America of ­Thoreau and of Melville’s Bartleby the Scrivener, who “would prefer not to”; this is the America that prefers to be out there, prizing networking, exhibitionism, and fame more than privacy, introspection, and solitude. And while it would be uplifting to believe that Americans are willing to sacrifice privacy for the sole good of foiling Al Qaeda, that’s hardly the case. Other motives include such quotidian imperatives as ­shopping, hooking up, seeking instant entertainment and information, and finding the fastest car route—not to mention being liked (or at least “liked”) and followed by as many friends (or “friends”) and strangers as possible, whether online or on basic cable. In a society where economic advancement is stagnant for all but those at the top, a public profile is the one democratic currency most everyone can still afford and aspire to—an indicator of status, not something to be embarrassed about. According to the Pew-Post poll, a majority of Americans under 50 paid little attention to the NSA story at all, perhaps because they found the very notion of fearing a privacy breach anachronistic. After the news of the agency’s PRISM program broke, National Donut Day received more American Google searches than PRISM. There has been no wholesale (or piecemeal) exodus of Americans from Google, Facebook, Microsoft, Apple, Skype, or any of the other information-vacuuming enterprises reported to have, in some murky fashion, siphoned data—meta, big, or otherwise—to the NSA. Wall Street is betting this will hold. A blogger on the investment website Motley Fool noticed that on the day PRISM was unmasked, share prices for all the implicated corporate participants went up.

If one wanted to identify the turning point when privacy stopped being a prized commodity in America, a good place to start would be with television and just before the turn of the century. The cultural revolution in programming that was cemented by the year 2000 presaged the devaluation of privacy that would explode with the arrival of Facebook and its peers a few years later.

What we now call reality television had been around since the dawn of the medium. Allen Funt’s Candid Camera had its television debut in 1948 (and had been on radio before that as “Candid Microphone”). But the everyday Americans spied on in Funt’s wholesome Peeping Tom pranks were caught by surprise; they didn’t volunteer for public exposure. The twelve-hour 1973 PBS mini-series An American Family (supported by funding from the Ford Foundation, no less) was a breakthrough because the troubled Louds of Santa Barbara willingly submitted to parading their travails in close-up on-camera. By the time MTV unveiled its series The Real World in 1992, the advent of video, digitalization, and compact cameras had made projects emulating An American Family much easier to produce in quantity and at greater length. (...)

Big Brother began its fifteenth season last week. We now know that it was merely a harbinger of what was to come. In 2000, it and Survivor (also on CBS) were novelties. In 2013, more than 300 reality shows are airing on a profusion of networks, including some that have revised their identities to accommodate them. (History, formerly known as the History Channel, is home to Ax Men and Swamp People.) That count does not include YouTube, where home productions can rival the biggest TV reality hits in audience. The 2011 video of 6-year-old Lily Clem’s reaction to her birthday present, a trip to Disneyland, attracted 5 million viewers in just its first three weeks.

Reality television is not a showbiz fad but a national pastime whose participants are as diverse as America in terms of class, race, creed, and ethnicity. If redneck subjects are now the rageHere Comes Honey Boo Boo outdrew Fox News coverage of the GOP convention in the prime 18-49 demographic—the desperate urban middle class is at the heart of shows like the Vegas-based smash Pawn Stars (another History hit). Though some participants cash in—the Robertson brood of Duck Dynasty has transformed an already prosperous rural Louisiana business selling duck calls into a multi-platform entertainment empire—money isn’t the only motive. Many reality-show performers receive nominal pay, and the workplace protections afforded to union members usually don’t apply. The Kardashians notwithstanding, the payoff in fame also can be slight, not even fifteen minutes’ worth on the lower-rated shows. More often, exhibitionism is its own reward. Many Americans simply want to be seen, even in financial or psychological extremis, by as many of their fellow citizens as possible. That the government may also be watching—whether in pursuit of terrorism, ordinary criminality, immigration violations, employee malfeasance, tax evasion, or whatever—seems no deterrent.

The same risk of surveillance is taken by the many more Americans who bare their lives online, trading off privacy for speedier transactions, self-expression, and self-indulgence. With the notable exception of Anthony Weiner, few are naïve about that bargain. It’s no surprise that 85 percent of the country thinks it is being snooped on: Uncannily precise recommendations of products, friends, and followers stalk our every keystroke on the web. Given that Facebook’s members are more than three times as numerous as the American population, all of them linked to multiple networks that often have little or nothing to do with friendship, it’s a no-brainer that the infinity of data will be trolled by outsiders, whether flesh-and-blood or algorithmic, and whether the motive be investigative, prurient, mercantile, masturbatory, altruistic, or criminal. And that trolling is so easy!

by Frank Rich, NY Magazine |  Read more:
Photo: SplashNews