A few weeks ago my friend, Michael Galpert, who is 30-year-old and is founder of SuperCalendar, a personal assistant Web site, lives in New York City and was visiting the West Coast for work. I set him up on a date with a friend who lives in Los Angeles. The first date went well and the two decided to see each other again.
When Michael returned to New York, he and his new romantic interest started text messaging, and, as you often do if you are of a certain tech-savvy set, were communicating via emoji. As my colleague Jenna Wortham explained this year, emoji are the cartoonlike and more elaborate cousins of emoticons — those combinations of colons, parentheses and other punctuation that can convey expressions like a smile or a wink. ;-)
The woman Michael was courting would type sweet nothings to him using emoji icons — a lady dancing, high heels or a martini with an olive — and this is where things went awry. Michael would respond with the “thumbs up” emoji, a hand that looks as if it belongs to an inflated cartoon character. When she would text “I’m excited to see you,” followed by a pink heart, Michael would respond with a thumbs up.
The woman confided to me and a friend that she believed that based on his use of emoji, Michael was clearly not interested in her and just wanted to be friends. “It’s like he’s saying ‘Hey, dude’ or ‘Sure, bro’ when he sends me that emoji,” she told me. “It’s not cute.”
That’s when I had to intervene.
Sure, it might sound a bit odd that a new, long-distance relationship could fizzle because a tiny icon was misused, yet these types of messaging miscommunications happen often (though perhaps not quite as comically). The emoji icons can be baffling to the American adults who, whether they realize it or not, are taking their social cues from Japanese teenagers.
But American adults are not the first grown-ups with a tin ear for emoji.
“In Japan, there was a similar, interesting moment when you started to see older folks and men start using these kind of cute aspects — these emoji — that originally came from middle-school girl, mobile-phone culture,” said Mimi Ito, a cultural anthropologist at the University of California, Irvine, who studies how young people use digital media in Asia and the United States. “Now, as emoji are seeing more adoption in the U.S., you’re seeing a form of communication being used that was clearly developed and marketed to a different demographic.”
Emoji date back to 1995, when people used pagers instead of smartphones and NTT DoCoMo, Japan’s biggest cellular phone operator, added a small heart icon to its pagers. The heart spread rapidly among Japanese teenagers because it allowed them to express an emotion that was almost impossible to portray in small snippets of text.
While emoji made their way to America a few years later, not many people used them until 2011, when Apple included the symbols in iOS 5, the company’s mobile operating system. But Apple was not trying to woo American customers when it introduced the colorful pictorial icons. It was going after Japanese teenagers, said Fred Benenson, a data engineer at Kickstarter and the author of “Emoji Dick,” a recreation of Herman Melville’s classic novel, “Moby Dick,” told entirely in emoji.
Mr. Benenson said that once Apple added emoji to iOS — they required a separate downloadable app but are now available in a manually activated keyboard — it was apparent that they could be used to tell a much longer story. But, he warned, sometimes emoji can be lost in translation.
“There are these blind spots with emoji, as a lot of choices for the icons bias towards Japanese culture,” he said.
by Nick Bilton, NY Times | Read more:
Image: Julia Yellow
