Despite the fondness among certain politicians and pundits for “traditional marriage,” a nostalgic-sounding concept that conjures a soft-focus Polaroid of grandma and grandpa, few consider the actual roots of our marital traditions, when matrimony was little more than a business deal among unequals. Even today, legal marriage isn’t measured by the affection between two people, but by the ability of a couple to share Social Security and tax benefits. In reality, it’s the idea of marrying for love that’s untraditional.
For most of recorded human history, marriage was an arrangement designed to maximize financial stability. Elizabeth Abbott, the author of “A History of Marriage” explains that in ancient times, marriage was intended to unite various parts of a community, cementing beneficial economic relationships. “Because it was a financial arrangement, it was conceived of and operated as such. It was a contract between families. For example, let’s say I’m a printer and you make paper, we might want a marriage between our children because that will improve our businesses.” Even the honeymoon, often called the “bridal tour,” was a communal affair, with parents, siblings, and other close relatives traveling together to reinforce their new familial relationships. (...)
Though the murky concept known as “love” has been recorded for all of human history, it was almost never a justification for marriage. “Love was considered a reason not to get married,” says Abbott. “It was seen as lust, as something that would dissipate. You could have love or lust for your mistress, if you’re a man, but if you’re a woman, you had to suppress it. It was condemned as a factor in marriage.”
In fact, for thousands of years, love was mostly seen as a hindrance to marriage, something that would inevitably cause problems. “Most societies have had romantic love, this combination of sexual passion, infatuation, and the romanticization of the partner,” says Coontz. “But very often, those things were seen as inappropriate when attached to marriage. The southern French aristocracy believed that true romantic love was only possible in an adulterous relationship, because marriage was a political, economic, and mercenary event. True love could only exist without it.”
By the 19th century, the friction between love and money had come to a head. As the Western world advanced towards a more modern, industrialized society built on wage labor, emotional bonds became more private, focused more on immediate family and friends than communal celebrations. Simultaneously, mass media helped make sentimental inclinations a larger part of popular culture, with the flourishing of holidays likeValentine’s Day and nostalgic hobbies like scrapbooking.
Culturally speaking, love was in the air, and the union of Queen Victoria and Prince Albert in 1840 only served to seal the deal. Though Victoria and Albert’s marriage was sanctioned by their royal families, it was also hailed as a true “love match,” cementing the new ideal of romantic partnership. Their nuptials also coincided with the proliferation of early print media, making the event visible to readers all across Europe and North America.
“With Victoria’s wedding, you had endless reporting and tons of illustrations,” Abbott says. “Between two and four weeks after Victoria was married, magazines reproduced every last aspect of her wedding. Queen Victoria chose orange blossoms for her wreath, and an elaborate, white dress with this ridiculously long train in the back, and every detail was sent across the ocean and read voraciously by women in ladies’ magazines. Her wedding became the model because everyone knew about it.” To this day, many stereotypical elements of American weddings are still drawn from Victoria’s, particularly the tradition of wearing a white dress.

Though the murky concept known as “love” has been recorded for all of human history, it was almost never a justification for marriage. “Love was considered a reason not to get married,” says Abbott. “It was seen as lust, as something that would dissipate. You could have love or lust for your mistress, if you’re a man, but if you’re a woman, you had to suppress it. It was condemned as a factor in marriage.”
In fact, for thousands of years, love was mostly seen as a hindrance to marriage, something that would inevitably cause problems. “Most societies have had romantic love, this combination of sexual passion, infatuation, and the romanticization of the partner,” says Coontz. “But very often, those things were seen as inappropriate when attached to marriage. The southern French aristocracy believed that true romantic love was only possible in an adulterous relationship, because marriage was a political, economic, and mercenary event. True love could only exist without it.”
By the 19th century, the friction between love and money had come to a head. As the Western world advanced towards a more modern, industrialized society built on wage labor, emotional bonds became more private, focused more on immediate family and friends than communal celebrations. Simultaneously, mass media helped make sentimental inclinations a larger part of popular culture, with the flourishing of holidays likeValentine’s Day and nostalgic hobbies like scrapbooking.
Culturally speaking, love was in the air, and the union of Queen Victoria and Prince Albert in 1840 only served to seal the deal. Though Victoria and Albert’s marriage was sanctioned by their royal families, it was also hailed as a true “love match,” cementing the new ideal of romantic partnership. Their nuptials also coincided with the proliferation of early print media, making the event visible to readers all across Europe and North America.
“With Victoria’s wedding, you had endless reporting and tons of illustrations,” Abbott says. “Between two and four weeks after Victoria was married, magazines reproduced every last aspect of her wedding. Queen Victoria chose orange blossoms for her wreath, and an elaborate, white dress with this ridiculously long train in the back, and every detail was sent across the ocean and read voraciously by women in ladies’ magazines. Her wedding became the model because everyone knew about it.” To this day, many stereotypical elements of American weddings are still drawn from Victoria’s, particularly the tradition of wearing a white dress.
by Hunter Oatman-Stanford, Collectors Weekly | Read more:
Image: uncredited