While a tweet thrives in its timeline, among the other tweets, it’s also designed to stand on its own, forever. Any tweet might show up embedded inside a million different websites. It may be called up and re-displayed years after posting. For all their supposed ephemerality, tweets have real staying power.
Once born, they’re alone and must find their own way to the world, like a just-hatched sea turtle crawling to the surf. Luckily they have all of the information they need in order to make it: A tweet knows the identity of its creator, whether bot or human, as well as the location from which it originated, the date and time it went out, and dozens of other little things—so that wherever it finds itself, the tweet can be reconstituted. Millennia from now an intelligence coming across a single tweet could, like an archaeologist pondering a chunk of ancient skull, deduce an entire culture.
Twitter’s Nov. 7 initial public offering marks the San Francisco-based company’s coming-out party, the moment when it graduates from its South of Market beginnings and takes its place as one of the Internet’s most valuable properties, without ever turning a profit. What’s perhaps most remarkable about Twitter’s rise is how little the service has evolved from the original core concept of the 140-character tweet—which is to say, not at all. It’s tempting to view tweeting as silly and trivial, and Twitter itself as overhyped and overvalued. But there’s some sophisticated, supple, and even revolutionary technology at work. Appreciating Twitter’s machinery is key to understanding how an idea so simple changed the way millions of people advertise their existences to the world.
by Paul Ford, Bloomberg Businessweek | Read more:
Image: David Parkins
