Everyone thinks they know the tragic story of James Dean: he died young and violently, he embodied the ennui and angst of the postwar generation, and his image lives on as a hollow signifier of youthful rebellion. But most don’t understand how the timing of his death, and the very specific timing of his films, turned a tragic death into a cultural crater—one that would be widened and exploited by the publishing industry.
In the early 1950s, Montgomery Clift and Marlon Brando tore through Hollywood, establishing themselves as “angry young men” who refused to hew to a classic understanding of Hollywood acting or behavior. They were astounding onscreen: both had a visceral, emotive magnetism. Critics loved them, execs were confused by them, and girls went nuts for them. Part of it was palpable sex, especially Brando’s, but it was also the vulnerability. These young men were just as sensitive as every teen girl dreamed their boyfriend would be. Brando and Clift raged against structural limitations, mostly to do with class, that may or may not have been relatable to most teenage girls, but it was the way these men crumbled, and the hope that the love of a good woman could put them back together, that animated so much female (and unspoken male) desire.
With his rebellious image, James Dean is often grouped with Clift and Brando, but he was seven years younger than Brando and eleven years younger than Clift, and his childhood during the war years would always distance him. Clift and Brando were in their late teens and early twenties during the Second World War; neither served, but it was a defining experience in a way it could never be for Dean. It was this sense of “missing out” that structured Dean’s image and performances. He didn’t have a war—so what did he have? People called that unspeakable lack “rebelliousness,” but it was always something more: which is precisely why his image, even flattened out by endless movie posters, endures. (...)
The Dean image, and the publishing industry that sprang up around it, was never really about rebellion. It was about sex—unspoken and romantic. Take this fan’s assessment, from a 1956 issue of Coronet:
Which is precisely why young, sexually uninitiated teens like them: sex is terrifying. Brando, who seemed to sweat sex, was terrifying. But Dean offered a means of channeling sexual energy into something far less threatening. Because many, even most, tween girls, whether in 1950 or today, don’t want to actually have sex so much as think about it, and by “think about it” I mean “think about the way he’ll look at you.” The beautiful, often androgynous stars, even closeted stars never forced the issue; they just wanted to hold your hand.

With his rebellious image, James Dean is often grouped with Clift and Brando, but he was seven years younger than Brando and eleven years younger than Clift, and his childhood during the war years would always distance him. Clift and Brando were in their late teens and early twenties during the Second World War; neither served, but it was a defining experience in a way it could never be for Dean. It was this sense of “missing out” that structured Dean’s image and performances. He didn’t have a war—so what did he have? People called that unspeakable lack “rebelliousness,” but it was always something more: which is precisely why his image, even flattened out by endless movie posters, endures. (...)
The Dean image, and the publishing industry that sprang up around it, was never really about rebellion. It was about sex—unspoken and romantic. Take this fan’s assessment, from a 1956 issue of Coronet:
I hate all the boys compared to Jimmy. I keep looking for him in other boys. He was intelligent and smart. He spoke so softly. I don’t know, he was just perfect, like in his pictures. He wasn’t too tall or too short. He didn’t talk like a hep cat. When you were with Jimmy you knew he was listening to you when he spoke. He was conscious you were there.It’s remarkably similar to the way teenage girls have talked and continue to talk about a certain type of film idol, ones with beautiful faces and sensitive dispositions—David Cassidy, Davy Jones, Michael Jackson, Ricky Martin, River Phoenix, Johnny Depp Leonardo DiCaprio, Zac Efron, Justin Bieber—who only desire to listen and be listened to in return. It’s still sex, sublimated and sold as poetry.
Which is precisely why young, sexually uninitiated teens like them: sex is terrifying. Brando, who seemed to sweat sex, was terrifying. But Dean offered a means of channeling sexual energy into something far less threatening. Because many, even most, tween girls, whether in 1950 or today, don’t want to actually have sex so much as think about it, and by “think about it” I mean “think about the way he’ll look at you.” The beautiful, often androgynous stars, even closeted stars never forced the issue; they just wanted to hold your hand.
by Anne Helen Petersen, Lapham's Quarterly | Read more:
Image: uncredited