Wednesday, March 26, 2014

Music Criticism Has Degenerated Into Lifestyle Reporting

Imagine, for a moment, football commentators who refuse to explain formations and plays. Or a TV cooking show that never mentions the ingredients. Or an expert on cars who refuses to look under the hood of an automobile.

These examples may sound implausible, perhaps ridiculous. But something comparable is happening in the field of music journalism. One can read through a stack of music magazines and never find any in-depth discussion of music. Technical knowledge of the art form has disappeared from its discourse. In short, music criticism has turned into lifestyle reporting.

I’ve just spent a very depressing afternoon looking through the leading music periodicals. And what did I learn? Pretty much what I expected. I found out what the chart-topping musicians are wearing (or, in many instances, not wearing). I got updates on their love life, and learned whose marriages are on the rocks. I read updates on the legal proceedings of the rich and famous. I got insights into the food preferences and travel routines of megastars. And I read some reviews of albums, and got told by “‘critics” (I use that term loosely) that they were “badass,” “hot,” “sexy,” “tripped-out,” and “freaky.” (...)

I can hardly blame the power brokers at Billboard. The disappearance of critical judgment from music coverage can be seen across the full spectrum of modern media. Newspaper reviews have been downsized and many music critics with specialized expertise dismissed, especially in perceived “niche” categories such as jazz and classical, genres with small sales but a long history of smart music-driven criticism. TV reportage of music is even less sophisticated, with scandal stories predominating, except for the occasional obituary tribute to the dearly departed, where a word or two on musical matters is obligatory. On the radio dial, NPR offers occasional snippets of high quality commentary on musical artists, but one wonders how long they can hold out amidst the Bieberization of arts journalism. Some smart criticism flourishes in the blogosphere but, with all the background noise, you would have a better chance of finding a Victrola needle in a Radio Shack. (...)

Few can remember a time when music wasn’t a tool of self-definition, but until the second half of the twentieth century this was only a small part of a song’s appeal. For most people living in the world, circa 1920, music was embedded into their life, not chosen as a lifestyle accessory. But gradually, over the next several decades, music’s value as a pathway of personal definition came to the forefront of our culture. Sometimes the shift was barely perceptible, but in retrospect we can gauge its profound impact. For example, people in rural America didn’tchoose country music during the early decades of the 20th century, but were literally born into its ethos; yet by the ’70s, country music had evolved into a lifestyle choice, a posture adopted by millions who never roped a steer or herded cattle, but still wanted to affiliate themselves with the values espoused by the songs. By the time we arrive at the age of disco and punk rock, the music consciously builds its appeal on lifestyle considerations.

Record label execs and critics never actually announced that they had given up on music as music, but their actions made clear how little faith they retained in its redemptive power, how much they craved the glamour of other fields. They acted as if music were a subset of the fashion or cinema or advertising industries. Songs became vehicles, platforms for something larger than just notes and words. Or—dare I suggest?—something smaller.

Our everyday language also reflects this shift. During the entire year 1967, The Chicago Tribune only employed the word “lifestyle” seven times, but five years later the term showed up in the same newspaper more than 3,000 times. Fast forward to the present day: many newspapers have full-time lifestyle editors. This shift has impact on coverage of every aspect modern society, from sports to the weather. The lead-in for traffic is a cheery: “Now a look at your morning commute.” Business news is introduced with a glib: “Here’s a look at your money.” Hey Mr. Announcer, you better look fast. But the arts have suffered the most from this mind-numbing approach. Music, in particular, gets treated as one more lifestyle accessory, no different from a stylish smartphone or pair of running shoes. Hard-nosed criticism is squeezed out by soft stories, gossip and fluff. For better or worse, music journalism has retreated into a permanent TMZ-zone, where paparazzi and prattlers, not critics, set the tone.

by Ted Gioia, The Daily Beast | Read more:
Image: DreamWorks/Courtesy Everett Collection