[ed. I've thought for a long time that something like this would be useful, if for no other reason than to share information about crime in our neighborhoods (and, wondered why the police didn't take the initiative to create neighborhood web sites themselves). This is more elaborate].
Having her bike yanked from the utility closet of her San Francisco apartment building reminded Sarah Leary why she had spent the last three years building an online social network for neighbors.
"I put out a message saying, ‘Here’s what my bike looks like,’” says Leary, co-creator of Nextdoor, “and I had three or four people chime in with just, like, ‘I’m so sorry that that happened.’” (She added that those few posted words alone “made her feel known and loved and supported.”) Other neighbors were more practical. One insisted that she file a report so that the police might add it to the stats used to track local bicycle thievery.
Oh right, Leary, a Massachusetts native and tech world veteran who now lives in the Lower Pacific Heights neighborhood, recalls thinking. I’m supposed to do something about this for my neighborhood in real life, not just gripe about it online.
The site co-founded by Leary is a simple enough idea. We’ve become acclimated to using Facebook to connect with friends and family. LinkedIn for work. Twitter for our interests. Yet in 2014 there is no go-to online social network for the people we live among. "And that," Leary says while sitting in Nextdoor’s suite of offices, "is kind of crazy."
The Nextdoor team, Leary says, draws some of its inspiration from Harvard political scientist Robert Putnam, who concluded in his 2000 book Bowling Alone that "social networks in a neighborhood" make crime go down and test scores go up. Even more fundamentally, our neighbors would be the first to dig us out from the rubble after an earthquake. But today, we don’t know them that well. Nearly a third of Americans can’t pick out a single person in their neighborhood by name. For all the talk about technology driving us ever further into our personal bubbles — Putnam used “social networks” in the pre-Facebook sense — Nextdoor’s gamble is that the Internet can, in fact, be the missing bridge between us and the people with whom we share a spot on the map. (...)
The ultimate goal is to make information shared on Nextdoor so valuable that people don’t want to miss it — a bet on the notion that far more people care about, say, what happens at community meetings than attendance numbers suggest. It’s a vision of Nextdoor less as a social network than as a social utility.
Having her bike yanked from the utility closet of her San Francisco apartment building reminded Sarah Leary why she had spent the last three years building an online social network for neighbors.
"I put out a message saying, ‘Here’s what my bike looks like,’” says Leary, co-creator of Nextdoor, “and I had three or four people chime in with just, like, ‘I’m so sorry that that happened.’” (She added that those few posted words alone “made her feel known and loved and supported.”) Other neighbors were more practical. One insisted that she file a report so that the police might add it to the stats used to track local bicycle thievery.Oh right, Leary, a Massachusetts native and tech world veteran who now lives in the Lower Pacific Heights neighborhood, recalls thinking. I’m supposed to do something about this for my neighborhood in real life, not just gripe about it online.
The site co-founded by Leary is a simple enough idea. We’ve become acclimated to using Facebook to connect with friends and family. LinkedIn for work. Twitter for our interests. Yet in 2014 there is no go-to online social network for the people we live among. "And that," Leary says while sitting in Nextdoor’s suite of offices, "is kind of crazy."
The Nextdoor team, Leary says, draws some of its inspiration from Harvard political scientist Robert Putnam, who concluded in his 2000 book Bowling Alone that "social networks in a neighborhood" make crime go down and test scores go up. Even more fundamentally, our neighbors would be the first to dig us out from the rubble after an earthquake. But today, we don’t know them that well. Nearly a third of Americans can’t pick out a single person in their neighborhood by name. For all the talk about technology driving us ever further into our personal bubbles — Putnam used “social networks” in the pre-Facebook sense — Nextdoor’s gamble is that the Internet can, in fact, be the missing bridge between us and the people with whom we share a spot on the map. (...)
The ultimate goal is to make information shared on Nextdoor so valuable that people don’t want to miss it — a bet on the notion that far more people care about, say, what happens at community meetings than attendance numbers suggest. It’s a vision of Nextdoor less as a social network than as a social utility.
by Nancy Scola, Next City | Read more:
Image: Nextdoor
