[ed. The prevalence of irony may also be an expression of generalized helplessness/hopelessness, which, I guess, is at least a positive in that it implies an awareness and perhaps yearning for something more authentic. It's better than what comes after: cynicism (followed by resignation and/or despair).]
Twenty years ago, Wallace wrote about the impact of television on U.S. fiction. He focused on the effects of irony as it transferred from one medium to the other. In the 1960s, writers like Thomas Pynchon had successfully used irony and pop reference to reveal the dark side of war and American culture. Irony laid waste to corruption and hypocrisy. In the aftermath of the ’60s, as Wallace saw it, television adopted a self-deprecating, ironic attitude to make viewers feel smarter than the naïve public, and to flatter them into continued watching. Fiction responded by simply absorbing pop culture to “help create a mood of irony and irreverence, to make us uneasy and so ‘comment’ on the vapidity of U.S. culture, and most important, these days, to be just plain realistic.” But what if irony leads to a sinkhole of relativism and disavowal? (...)
Recently, the Onion spoofed an ad campaign in which Applebee’s encouraged hipsters to visit their restaurants “ironically” and middle-aged adults to make fun of hipsters. The parody describes four “with it” young folks “seriously” eating their dinner at Applebee’s while ridiculing the food, service and atmosphere. Behind them sit three sad, middle-aged adults mocking the hipsters, sarcastically saying “because I know who the latest bands are I am too cool to eat a cheeseburger without making fun of it.” Neither group is genuinely happy about their meal or station in life. The Onion’s satire points out that irony and formality have become the same thing. At one time, irony served to reveal hypocrisies, but now it simply acknowledges one’s cultural compliance and familiarity with pop trends. The art of irony has lost its vision and its edge. The rebellious posture of the past has been annexed by the very commercialism it sought to defy.
by Matt Ashby and Brendan Carroll, Salon | Read more:
Image: Hachette Book Group