[ed. Sometimes you're inspired, sometimes you're not. It must be grueling to produce original content every day. Much of what you see on the web today is derivative, so even with curation/aggregation blogs like this one, it takes time to separate the wheat from the chaff. But, since revenue generation has never been an issue here, no worries. Our motto: all the news you need, whenever we feel like printing it.]
Pam Kueber, the midcentury design expert behind the blog Retro Renovation, is 55, and she sees the Petersiks’ escalating stress levels and unhappiness simply as evidence of the latter: A passion turns into a hobby, which becomes a full-time career. “And in some predictable period of time, it consumes your life and sucks the joy out if it,” said Ms. Kueber, finishing the arc. “That last part of the Shakespearean tragedy is what you have to be mindful of not letting happen.”A tricky thing to avoid as a full-time blogger, considering that the Internet never sleeps, readers want fresh content daily and new social media platforms must be mastered and added to the already demanding workload. Add to that the economic challenges of blogging full time. As Grace Bonney of Design Sponge lamented earlier this year in a “State of the Blog Union,” advertising rates have dropped significantly because advertisers are flooded with options.
To earn money, many bloggers have had to embrace sponsored content, breeding distrust among readers. Several Young House Love readers, for instance, thought the giveaways were product placements in disguise, even though the Petersiks maintained they weren’t compensated for doing them.
“If readers begin to suspect that your content is heavy on product placement, if they see excessive amounts of sponsored posts, you risk losing what’s most important, which is trust and authenticity,” said Ms. Kueber, who still relies largely on banner ads and has so far done only two sponsored posts.
And blogs that focus on the home come with their own particular set of challenges. Unlike a personal style blog, in which generating new content can be as simple as getting dressed in the morning, producing a decorating or D.I.Y. blog involves considerable time, expense and domestic upheaval. (...)
The Petersiks were early adopters of the blog format and hardly could have anticipated the success and opportunities that would result from telling strangers about redoing the dreary den of their starter home. But from the outset, the couple forged an intimate bond with their audience that went beyond fix-it projects. When they staged their D.I.Y. wedding in the backyard in 2007, they posted an album’s worth of photos, complete with a cost breakdown (cupcakes and s’mores: $125). And when Ms. Petersik had life-threatening complications during the birth of their first child, she shared the emotional story online.
The couple also worked tirelessly. Barely had they finished one total home redo when they bought another fixer-upper and then a third, as if they were trapped on a house-jumping hamster wheel by the need to generate blog content. Last November, the couple posted a to-do list for their latest home, a stately brick four-bedroom with a showcase lawn. If you print the list, it runs to 20 pages. You could exhaust yourself just reading it.
Erin Loechner, who publishes the blog Design for Mankind, said that professional bloggers like herself take on very demanding, self-imposed workloads. “I think there’s a fear that if we post less, our readers will find that content elsewhere,” she said. And yet many bloggers don’t want to complain for fear of sounding whiny or ungrateful.
by Steven Kurutz, NY Times | Read more:
Image: Michelle Litvin 
