Wearables as a second brain. The Internet of Self and Things. One trillion sensors….
There’s no doubt that a sensor-laden world is the buzz of the town. The next Big Thing. In fact, there is so much buzz that many consumers probably dismiss it as hype. Yet, in spite of all this hype, as a 30-year veteran of Silicon Valley’s semiconductor and sensor industry, this is about as exciting a space I’ve ever been in.
The reality is of course more nuanced. Yes it’s true that the market is growing extremely fast and there will be many winners — but there will be even more losers in the space. Sensors are getting amazingly accurate, but wearable products continue to be clunky and provide a poor user experience. In fact, studies have found that 40 percent of consumers who buy and try a wearable fitness tracker leave it sitting on their bedside after a month or two.There’s clearly a lot of work to be done.
Unfortunately, PR hype and science-fiction-fueled ideas, have pushed consumer expectations to an all-time high, and have raised the bar for just about any company (look at Apple, for example). Meanwhile, vaporware that takes advantage of this enthusiasm, mixed with crowdfunding campaigns, are a real danger and risk affecting the industry’s credibility if companies do not deliver. At this point, it is critical to separate over-promised functionality from a reality that is still, by any measure, incredibly exciting.
In this article, we’ll review myths and misconceptions that are prevalent around hardware and that may mislead consumers.
by Hamid Farzaneh, TechCrunch | Read more:
Image:Bryce Durbin
